Traveling during Tet is not only popular among young people but also becoming a trend for Vietnamese families. This trend has contributed to the impressive figures of the tourism industry, with 15.5 million visitors in January 2025.
Tet holiday, pack your backpack and go
This year, Nguyen Anh Chien from Dinh Cong (Hanoi) chose to take his family to Sapa, Lao Cai for a vacation. According to Chien, the Lunar New Year lasts for 9 days, so destinations far from Hanoi like Sapa are suitable choices. In addition to the fresh air, visitors to Sapa can also experience the Tet atmosphere of the highland people and can see snow if the temperature drops.
With only 3 people in the family and light luggage, Mr. Chien drove himself to take his wife and children to Sapa without having to book a tour with a travel agency. After 4 days/3 nights staying at Topas Ecolodge hotel, Mr. Chien and his family returned to a homestay in Moc Chau, Son La to see the cherry blossoms and plum blossoms in full bloom.
Similar to Mr. Chien's family, Mr. Nguyen The Kien in Nguyen Thai Hoc (Hanoi) also experienced celebrating Tet in the highlands, but through a tour package of Vietravel Group. According to the Northeast region tour, 4 days/3 nights Hanoi - Ha Giang program of Vietravel, Mr. Kien not only experienced the high-class resort H'mong Village (Trang Kim, Quan Ba district, Ha Giang province), but also visited famous landmarks in the land of the motherland. Mr. Kien said that he had heard about the majestic landmarks of Ha Giang for a long time, but had to wait until his children had a long holiday like Tet At Ty to have time to come here.
In Ha Giang, besides the famous places in Quan Ba, Mr. Kien and his group also explored Meo Vac and Dong Van, where there is an ancient town and the famous Nho Que river.
Meanwhile, Ms. Nguyen Thi Lan in Phu Dien (Hanoi) and her friends from the retirement group booked a tour to Tam Chuc Pagoda from Hanoi Tourist Corporation (Hanoitourist). Also on this occasion last year, they went to Huong Pagoda together. Early in the morning, Ms. Lan and her friends gathered at the departure point of Hanoitourist and returned the same day. The cost for such day tours is usually under 1 million VND/person.
Many products for tourists to choose from
Ms. Le Thi Hong Hanh, Director of Dat Viet Tour, said that vacations and pilgrimages are the trends chosen by many tourists. Since the beginning of the year of At Ty, Dat Viet Tour has organized tours for more than 5,000 tourists. The outstanding tours chosen by many tourists include Hanoi - Hoa Binh; Hanoi - Sapa; Hanoi - Con Dao; Hanoi - Ha Long; Hanoi - Da Nang; Hanoi - Nha Trang and Hanoi - Phu Quoc.
Plum and cherry blossom viewing tour in Moc Chau is chosen by many young people.
"The pilgrimage program from Hanoi to Con Dao, or places such as Huong Pagoda, Tam Truc Pagoda, Trang An - Bai Dinh area are chosen by many tourists of Dat Viet Tour. Besides, the trend of going to Moc Chau to see plum blossoms, especially among young people, accounts for the majority of our bookings," Ms. Hanh informed.
According to Ms. Hanh, the cost of this year's tour is not expensive compared to last year. For example, the Hanoi - Ha Long tour (2 days/1 night); Hanoi - Ninh Binh (2 days/1 night) is only about 2 million VND all-inclusive. The resort tour, hot mineral bath in Hoa Binh (2 days/1 night) is only from 2.5 million VND. The Hanoi - Con Dao tour (3 days/2 nights) is from 11 million VND. Hanoi to Da Nang, Nha Trang, Phu Quoc ranges from 5 million - 9 million VND/person.
According to Indonesia's Tempo newspaper, Vietnam is noted for its spectacular tourism recovery rate after the Covid-19 pandemic, leading in Southeast Asia. In 2024, Vietnam welcomed nearly 17.6 million international visitors, recovering 98% compared to the record level in 2019, the pre-pandemic period. This impressive figure has surpassed other famous destinations such as Thailand, Singapore, and Indonesia. Following Vietnam is Malaysia in second place with a recovery rate of 94%, Thailand 88%, Singapore 86%, Indonesia 86% and the Philippines 72%.
In 2025, Vietnam's tourism industry aims to welcome 22-23 million international visitors and 120-130 million domestic visitors.
According to a representative of Hanoitourist, the tour to see cherry blossoms and plum blossoms in Moc Chau, Son La is one of the most popular programs of this travel agency at the beginning of the year of the Snake. With the program Hanoi - Moc Chau (2 days/1 night, or 3 days/2 nights), each tourist traveling in a combo only costs from 2 to 3 million VND.
In addition, Hanoitourist designs some tours by stages such as the Northeast tour: Hanoi - Ha Giang - Cao Bang - Bac Kan, with costs from 4 to 5 million VND/person.
Meanwhile, the group tour segment is mostly pilgrimage tours, spiritual tourism from Hanoi to Huong Pagoda; Tam Truc Pagoda, Trang An - Bai Dinh. Depending on the locations, Hanoitourist sells from 300 - 900 thousand VND/person.
To serve tourists at the beginning of the year, Ms. Ta Thi Tu Uyen, Director of Vietravel's Product and Service Department, said that even with such programs and routes, the unit always has to design them in a special and memorable way, so that they can touch the emotions of customers.
Continuous product diversification
From the first morning of the Lunar New Year holiday, Vietravel Group's customers flocked to depart from major cities across the country to celebrate the Lunar New Year. On this occasion, Vietravel served nearly 150,000 domestic and international guests. The occupancy rate of this unit reached 96%.
Pilgrimage tourism products are popular at the beginning of the year.
The success of the At Ty Tet season shows the diversity and quality of the tourism products that Vietravel deploys. Accordingly, this unit has launched a set of pilgrimage tourism products - receiving luck at the beginning of the year with many itineraries from within the country to abroad.
For domestic pilgrimage routes, tours to visit and explore ancient pagodas in Vung Tau, Tay Ninh, the West and the North, lasting from 1 to 4 days, have attracted much attention from customers due to their unique itineraries and affordable costs.
Destinations such as Da Nang, Hoi An, Phu Quoc, Da Lat, Sapa… continue to be on the list of most favorite destinations thanks to their majestic natural scenery, favorable weather and traditional cultural activities during the Lunar New Year.
Similarly, the Mekong Delta region with unique experiences such as visiting floating markets, spring festivals and unique culinary culture also recorded significant interest from customers.
According to Ms. Tu Uyen, service quality is always the top priority for Vietravel. From cooperation with reputable airlines, hotels and restaurants, every detail in the journey is carefully taken care of to bring the most complete experience to customers. In particular, Vietravel also invests heavily in technology platforms, making booking tours, paying and receiving support faster and more convenient.
Source: https://www.baogiaothong.vn/nguoi-dan-do-xo-du-xuan-dau-nam-192250216153718077.htm
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