This decision is expected to create breakthrough results at TNEX Finance LLC, thereby contributing to improving MSB's competitiveness and position in the market.

Accordingly, from January 11, 2025, MSB appointed Ms. Dinh Thi To Uyen to the position of Permanent Vice Chairwoman of MSB Strategy Committee, Chairwoman of the Executive Board of TNEX Finance Company Limited (TNEX Finance). Along with that, Mr. Nguyen The Minh will assume the position of Acting General Director of this company during the time of submitting to the State Bank for approval to appoint a General Director.

Ms. To Uyen has 26 years of experience in the field of marketing, communications and strategy development, having held important executive positions at large and prestigious organizations such as Techcombank, British Petroleum, Shell Gas, etc. In February 2020, she was appointed as Director of MSB Strategy. From April 2022, Ms. Uyen will hold the position of Deputy General Director of MSB and Director of Strategy.

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Ms. Dinh Thi To Uyen - Permanent Vice Chairman of MSB Strategy Committee, Chairwoman of TNEX Finance Board of Directors

After 5 years as Director of Strategy, Ms. To Uyen has planned, led and closely followed the implementation of strategic plans, with MSB going through 2 important and fundamental digital transformation phases with leading consultants BCG and McKinsey. She left a strong mark in all important milestones of MSB's development and transformation journey. Typically, revenue from digital channels accounts for 25% of total revenue; the rate of new customers attracted through eKYC accounts for 84% for individual customers and nearly 12% for corporate customers; the rate of individual and corporate customers accessing and using MSB's services through the customer journey (CJ) reached 53% and 60% respectively; 50% of internal processes have been successfully digitized...

In addition, Ms. Uyen also accompanies digital platform projects that bring outstanding achievements to the bank, promoting transformation in both "quality" and "quantity" in business and operations, typically the Magnet digital marketing project, digitizing the credit approval process (BPM), digital sales infrastructure (DSP)...

With her extensive experience, Ms. To Uyen was entrusted by the MSB Board of Directors to hold the position of Permanent Vice Chairwoman of the MSB Strategy Committee, continuing to enhance her role in orienting and implementing strategies, leading the bank towards strong and breakthrough changes.

In addition, with the orientation of enhancing the digitalization of the consumer finance sector, Ms. Uyen also takes on the position of Chairwoman of the Executive Board of TNEX Finance, aiming to take the company further, faster, and more effectively in the digital transformation process.

Together with Ms. To Uyen, from January 11, 2025, Mr. Nguyen The Minh will assume the position of Acting General Director of TNEX Finance while submitting to the State Bank for approval to appoint the General Director. Mr. Minh has 26 years of experience in the field of Finance - Banking and has held many important positions at prestigious organizations such as HSBC Vietnam, Calyon Vietnam...

In April 2015, Mr. Nguyen The Minh was appointed as Deputy General Director of MSB and General Director of Large Corporate Bank. From January 2019, he has held the position of Deputy General Director of MSB and General Director of Corporate Bank.

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Mr. Nguyen The Minh has just been appointed as Acting General Director of TNEX Finance.

Over the past 10 years, Mr. The Minh has made many important contributions to the development of MSB, especially in transforming the business of corporate customers on digital channels. He played a pivotal role in implementing the M.Power solution, making MSB one of the first banks to provide online credit to corporate customers.

Through digital channels, from 2023 to the end of 2024, MSB has attracted more than 21,000 corporate customers to register to experience products and services; granted credit to nearly 8,000 corporate customers; 68% of new customers were granted credit.
Regarding business results, during Mr. Minh's tenure as General Director of the Corporate Bank, total net revenue increased by 215%, profit after provision increased by 493%, demand deposits increased by 147%, and the number of corporate customers increased by 123%.

Mr. The Minh, with his direct leadership experience in business operations, is expected to bring breakthrough growth, helping TNEX Finance make a strong mark in the market through the development of innovative consumer finance solutions, better meeting the needs of a diverse range of individual customers, thereby supporting and promoting business development strategies in the coming period.

About TNEX Finance, after 7 years of operation, the business network has covered 19 provinces and cities with 21 service introduction points, more than 600 professional staff, serving 2 million customers. TNEX Finance recognizes unique competitive advantages, including superior processing speed with automatic approval process in just a few minutes; diverse accessibility when serving specific customer groups, including students and new employees; comprehensive financial ecosystem - combining borrowing, saving, payment and investment, creating a synchronous financial experience.

Phuong Dung