Mobifone wants to go the long way and must define its national mission.

VietNamNetVietNamNet17/04/2023


Editorial: At the 30th anniversary celebration of MobiFone on April 14, 2023, Minister of Information and Communications Nguyen Manh Hung said that if MobiFone wants to innovate, reform, and go far, it must remember and preserve its original mission, its original core values, and the traditions and culture that many generations of MobiFone people have built. Below, VietNamNet would like to introduce the full text of the speech at this event.

MobiFone is one of the three largest telecommunications networks in Vietnam. MobiFone is a big brand in Vietnam, MobiFone means mobile phones, like Honda means motorbikes. MobiFone people have always been proud of their brand, proud of being the number 1 brand, of high class in the mobile industry. MobiFone is also a telecommunications company with modern, professional management and is also the most efficient company in the industry, with the most streamlined apparatus.

According to Minister Nguyen Manh Hung, inheriting the past and opening up the future of the next 10 years, writing the history of their generation is the responsibility of MobiFone leaders and people today. Photo: Le Anh Dung

MobiFone is a pioneer and leader in many new mobile information services. MobiFone has actively contributed to popularizing mobile phones for all Vietnamese people. Turning mobile phones into multi-purpose tools in the lives of Vietnamese people.

Congratulations to MoboFone on its 30th anniversary! And thank you MobiFone for your many contributions to the country, for helping to change the country!

But every successful company has its own big problems. Big problems either create new growth or bury a big name. MobiFone went through its first big problem, the AVG case, and then immediately had its second big problem. This second big problem is for all big telecommunications companies, which is the deadlock in growth and new development space of telecommunications. Big telecommunications companies are growing lower than the GDP growth of the whole country, which means they are regressing.

Two major problems have happened to MobiFone. The first problem is an internal organizational problem. The second problem comes from external challenges, which are industry challenges. Overcoming these two challenges, MobiFone will innovate both internally and externally. MobiFone should consider these two major problems as two important pushes to innovate, to recreate itself.

If MobiFone wants to innovate, reform, and go far, it must remember and maintain its original mission, its original core values, and the traditions and culture that many generations of MobiFone people have built. If it wants to adapt to all changes, it must be unchanging. Keeping the unchanging is keeping its identity. Identity is something to preserve, not something to change. If a kite wants to fly high, it must have a string that holds it to the root. If this string breaks, the kite will be blown away by the wind and fall.

Inheriting the past and opening the future of the next 10 years, telling the story, writing the history of one's generation. This is the responsibility of Mobifone's leaders and people today. Minister Nguyen Manh Hung

Let's inherit the past and open the future of the next 10 years, tell the story of our generation, write the history of our generation. And this is the responsibility of MobiFone leaders and people today.

MobiFone's original mission was to bring Vietnamese people world-class services. Because Vietnamese people deserve it.

MobiFone's original core values ​​are Passion - Creativity - Professionalism - Efficiency. Passion and creativity are the spirit of entrepreneurship. Businesses will stay young forever if they always maintain the spirit of entrepreneurship. Professionalism and efficiency are sustainable development. These values ​​are so strong that people outside MobiFone also recognize them, although MobiFone has never declared so. What naturally shines outside, I don't notice it but outsiders do, means that those things are in my blood, have become my genes.

Minister Nguyen Manh Hung visited the booth introducing MobiFone's AI virtual assistant.
Businesses will stay young forever if they always maintain the entrepreneurial spirit. Professionalism and Efficiency are sustainable development. Minister Nguyen Manh Hung

Today, the Ministry of Information and Communications presented MobiFone with a souvenir banner with 8 words: "Passion - Creativity - Professionalism - Efficiency".

Those quintessence are enough for MobiFone to go a very long way. Helping MobiFone have an identity to compete, to become excellent.

The three largest telecommunications enterprises in Vietnam are Viettel, VNPT and MobiFone. The leadership of all three enterprises has been strengthened, and basically they all have about 10 years left to write a new page in the development history of their enterprises. Inheriting the past and opening the future is always the responsibility of the new leadership. Opening a new future, opening a new space, going on their own path, overcoming the difficulties and challenges of their time and creating the success of their generation. For an enterprise, especially a digital technology enterprise, 10 years is long enough to write a new page, creating a major change in strategy. The country is waiting for VNPT, Mobifone and Viettel to build a modern Vietnamese digital infrastructure: broadband, universal, sustainable, green and safe.

The country is waiting for VNPT, Mobifone and Viettel to build a modern Vietnamese digital infrastructure: broadband, universal, sustainable, green and safe. Minister Nguyen Manh Hung

Telecommunications, information technology, digital technology usually have a big change every 10 years. In the world, 1990-2000 was mobile phones, 2000-2010 was information technology, 2010-2020 was digital technology. Basically, Vietnamese telecommunications businesses have not kept up with this change. The main reason for this failure to keep up is that we are rich, which means we are stable. Someone said, difficult times give birth to success, success gives birth to comfort, comfort gives birth to difficult times, it is a cycle. Now is a difficult time, for MobiFone the difficulty is doubly, and therefore the ability to give birth to success, to give birth to talented people, to give birth to a new generation of talented leaders will be doubly.

If you want to proactively change to always be at the forefront, MobiFone people should remember the number of changes every 10 years. Don't wait until 20 or 30 years to change!

The telecommunications industry is entering a second round of innovation. The first round is the transition from analog to digital technology. The second round is the transition from telecommunications infrastructure to digital infrastructure, from communications infrastructure to infrastructure of the digital economy. Digital infrastructure includes universal broadband telecommunications infrastructure, cloud computing infrastructure, digital technology infrastructure and digital platforms. Digital infrastructure must come first, must be invested in first to promote national digital transformation, to turn Vietnam into a digital nation. MobiFone must continue to develop strongly to remain in the Top three most important enterprises in digital infrastructure in Vietnam. Remember that MobiFone's main business is infrastructure. But the big challenge for MobiFone is that of the four digital infrastructures mentioned above, only telecommunications infrastructure is familiar to MobiFone. The remaining three infrastructures are not only investment but also technology development.

The most important transformation of a telecommunications enterprise in today's era is to turn itself into a digital technology company. Minister Nguyen Manh Hung

The most important transformation of a telecommunications company in today's era is to transform itself into a digital technology company. A traditional telecommunications company is a company that buys high-tech equipment, installs it into a network, and then sells services. That is not a technology company. A technology company must devote at least 30% of its resources to research and technology development, and the company's main revenue comes from the results of that research and development. MobiFone has been slow in this transformation process. Now is the time to take advantage of the opportunity of the latecomer to go faster and more accurately.

Businesses must make profits to survive and develop. But what comes after profits? Can it continue to be profits? After profits must be the mission to solve a problem, a pain of the country, of humanity, to make the country prosperous, to make humanity happier. And also because of solving big problems, big pains, revenue and profits will also be greater. Therefore, excellent businesses, large businesses often take a national mission as their own mission to lead the business further, to attach themselves more to the country. The country, the nation will last forever. Businesses that attach themselves to it will also last forever. If MobiFone wants to continue the journey of the next 10 years and longer, then it must determine what its national mission is.

Leaders of the Ministry of Information and Communications, leaders of the State Capital Management Committee at enterprises and representatives of MobiFone launched a new service for young people.

Vietnamese digital technology enterprises that have become famous should respect the law, take on the mission of helping Vietnam become a dragon, a tiger, a developed country with high income by the middle of this century, and link their mission with the national mission, and link their destiny with the national destiny. Preserving the country and making the country famous is the new mission of Vietnamese enterprises, especially Vietnamese digital technology enterprises. MobiFone must be one of them.

Every rise begins with seeing the guiding star. But let's start with small things every day. The leaders of the Ministry of Information and Communications believe in a bright future, believe in a new MobiFone being born like 30 years ago, believe in the spirit of the first days "Passion - Creativity - Professionalism - Efficiency" will be recreated. We believe this spirit will be recreated because it is in the genes of MobiFone, only the leaders need to know how to arouse it.

Minister of Information and Communications Nguyen Manh Hung



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