Microsoft returns to the PC accessories market

122931 Microsoft invests in building AI technology to help respond to global challenges.jpg — Partnering with a new manufacturer, Microsoft returns to the PC components market.

In 2023, software giant Microsoft suddenly stopped producing PC accessories, instead focusing on investing in the Surface brand.

Now, thanks to a partnership with manufacturer Incase, Microsoft accessories and peripherals are expected to be back on the market soon.

On January 18, 2024, Onward Brands, owner of the Incase, Incipio, Griffin, and Survivor brands, signed an agreement with Microsoft, under which Microsoft will resume production of its entire line of previously discontinued PC products under the Incase sub-brand.

The deal also covers accessories and peripherals developed by Microsoft but never put into production.

“The products will be identical, but instead of saying Microsoft, they will say ‘Incase, designed by Microsoft,’” declared Charlie Tebele, CEO of Onward Brands.

Products manufactured by Incase have been on the market for a long time. Many accessories for smartphones and laptops are sold under this brand.

Currently, 23 Microsoft products will be added to the company's product portfolio and will appear on the market in the second quarter of 2024.

Charlie Tebele also said that Microsoft still retains ownership of its products and may renew the license to Incase or revoke it in the future.

(according to WP)

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