Australian plums have just been officially introduced to the Vietnamese market in Ho Chi Minh City (February 11) and Hanoi (February 18), attracting special attention from consumers.
The events, organised by Summerfruit Australia and Horticulture Innovation Australia (HIA), marked the official launch of Australian plums in Vietnam, giving Vietnamese consumers the opportunity to access this delicious, nutritious fruit.
The events brought together key players in the fresh fruit industry, with more than 20 leading retailers, importers and fruit chains from across Vietnam. Representatives from the Australian Trade and Investment Commission (Austrade), representatives from the states of Victoria, Queensland, Western Australia in Vietnam, and KOL-KOCs interested in clean food and healthy lifestyles, also attended the event.
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| With a fast shipping process, Australian plums will arrive in Vietnam within 72 hours of harvest via air freight, ensuring optimal freshness. (Source: Austrade) |
The launch events delivered a rich program to showcase the superior quality and versatility of Australian plums. Highlights included networking sessions with industry leaders, information sharing from Summerfruit Australia, and a tasting session where guests experienced the natural sweetness and high vitamin content of Australian plums first-hand.
Imported directly from high-quality farms, Australian plums meet strict standards of freshness and food safety. The presence of Australian plums in Vietnam is expected to create a new trend in the imported fruit market, bringing consumers a premium product that stands out not only for its great taste but also for its abundant health benefits.
With a fast shipping process, Australian plums will arrive in Vietnam within 72 hours of harvest via air freight, ensuring optimal freshness. Australian plums enter Vietnam under a bilateral agricultural market access agreement between the two countries, allowing Australian plums to enter Vietnam while Vietnamese passion fruit is imported into Australia, as confirmed by the Australian government.
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Mr. Christopher Morley, Trade Counselor of Austrade in Vietnam, shared at the event introducing Australian plums to Vietnamese consumers. (Photo: Hong Chau) |
According to Mr. Christopher Morley , Trade Counsellor of the Australian Trade and Investment Commission (Austrade) in Vietnam, said: "Australia and Vietnam are strong bilateral partners - we have just celebrated 50 years of diplomatic relations and upgraded the relationship to a Comprehensive Strategic Partnership and thanks to this relationship - it is no surprise that Australia and Vietnam have become strong trading partners. Vietnam is currently Australia's 11th largest trading partner and Australia is also Vietnam's 10th largest trading partner.
Currently only four types of fresh fruit from Australia are permitted to be exported to Vietnam: cherries, grapes, citrus (oranges and tangerines) and summer fruit (peaches and nectarines). The rapid growth in trade to Vietnam has been driven by the recent new market access for plums.
Australian agriculture, fisheries and forestry exports to Vietnam are expected to be worth $3.7 billion in 2023-24, with increased stone fruit trade further strengthening ties with Australia’s seventh largest export market. This supports Australia’s agriculture sector’s goal of becoming a $100 billion industry and horticulture’s goal of becoming a $20 billion industry by 2030.
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| Guests eagerly sampled a variety of Australian plums, enjoying their fragrant, sweet and plump flavour. (Source: Austrade) |
Vietnamese consumers can enjoy a variety of plums, fresh or dried such as red phoenix, sugar plum (dried plum) and many others at their favorite supermarkets and fresh fruit retail stores at supermarkets such as AEON, Annam Gourmet Market, E-mart, Kleverfuit, Tony Fruit, Top/Go Market and Winmart, or through e-commerce platforms such as Lazada and Shopee…
Horticulture Innovation is a not-for-profit research and development organisation dedicated to Australia's agricultural industry. Horticulture Innovation drives Australia's $16 billion agricultural industry through investment in research, development, marketing and trade, to create a prosperous and sustainable future for producers.
Horticulture Innovation is also collaborating with domestic and international partners, including government agencies, science, technology and consumer strategy experts, to address future challenges and opportunities.
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| Five-star chef Christophe Depuichaffray is instructing guests on how to prepare creative and unique dishes with Australian plums. (Source: Austrade) |
Summerfruit Australia is the organisation representing Australian summer fruit producers. Committed to quality, innovation and international expansion, the organisation works closely with producers, exporters and industry stakeholders to promote Australian stone fruits around the world.
Ms. Liz Tran, spokesperson for Summerfruit Australia in Vietnam, said that plums are mainly grown in Victoria and South Australia, where the ideal climate and soil conditions produce high-quality fruit. Plums are rich in polyphenols, which help boost the immune system, support bone health and reduce the risk of cardiovascular disease and diabetes. Each plum provides 12% of the recommended daily intake (RDI) of vitamin C, which helps boost the immune system and protect cells from free radical damage.
Vietnam is a growing market for food and beverage consumption – with an emerging economy, increasing disposable income, changing consumer habits and more imported food, total food and beverage sales are expected to reach AUD 81.53 billion by 2024.
From January to November 2024, Vietnam was the seventh largest export market for Australian agricultural products, worth AUD 2.65 million. Vietnam was also the second largest market for Australian cotton and cattle, and the fourth largest market for grapes. Australia's top exports to Vietnam include cotton, wheat, barley, live cattle, beef and veal, crustaceans, animal feed products, fresh fruit, evaporated milk and infant formula. |
Source: https://baoquocte.vn/man-australia-chinh-thuc-co-mat-tai-viet-nam-hua-hen-tao-xu-huong-moi-trong-thi-truong-trai-cay-nhap-khau-304843.html
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