At the Consumer Electronics Show (CES 2025) in Las Vegas (USA), LG introduced the latest technology solutions powered by artificial intelligence.
The giant semicircular screen is made up of sharp, moving Kinetic LED blocks - Photo: DNCC
With the theme "Good life 24/7 with empathetic artificial intelligence", the company demonstrated how AI infiltrates modern living spaces to bring a more convenient, intelligent and easier life to users.
Since CES 2024, the company has redefined artificial intelligence into affective intelligence. This year, the world's leading technology manufacturer has brought 8 exhibition areas, demonstrating the practical benefits that AI can bring to users from morning, noon, afternoon to late at night.
Start your day with LG AI
In the Rise & Shine area, the company has created a smart living space with AI, which can understand and change to suit the needs of the homeowner, proactively offering solutions to make the user's life easier.
This makes the hyper-connected home not only personal, but also secure. Notable innovations include facial and voice recognition, health information assessed based on sleep quality, etc.
The Connect & Cruise area simulates AI solutions integrated into vehicles. Through smart sensors on cars, users will be guaranteed maximum safety and convenience when traveling in the future.
LG's AI solutions integrated into cars make driving safer and more convenient - Photo: DNCC
The Work & Create area, like a smart office, shows how AI helps users work efficiently. Users can experience the company's first AI-integrated laptop line, the LG gram Pro 2-in-1, and see how AI analyzes and summarizes documents with the LG CreateBoard.
Smart office shows how AI can help users work more efficiently - Photo: DNCC
Gear up and Game is an AI-optimized zone that offers the ultimate gaming experience. Here, visitors can use the company's ThinQ ON to connect to a variety of sensors and IoT devices to create a personalized gaming station.
This is also the area to introduce the UltraGear screen with a 45-inch OLED panel and flexible bending ability, optimizing the gaming experience for different genres.
The Inspire & Innovate area opens up a space that promotes creativity and holistic well-being of users through many future solutions.
Here, the company introduced the MX (Mobility Experience) platform that creates a multi-purpose living space right on the moving vehicle. With the integration of AI, the space inside the car can easily change into an impressive cafe or even a movie theater.
This is also the area to introduce LG's new multi-function projector, which can be a projector, a light, and a speaker in one device. Some smart living solutions such as indoor planters with decorative lighting designs, pet-friendly LG AeroCat air purifiers, or super compact CineBeam projectors... are also on display.
Elevate the experience
The Curate & Elevate area is highlighted by a giant chandelier synchronized with 28 Signature OLED T wireless transparent TVs. With a collapsible design, users can see the light from the chandelier through the transparent OLED panel as well as feel the complete beauty of the impressive slim design of the TV.
In this area, the company also introduced the second generation LG SIGNATURE collection applying the power of AI, including a French-Door refrigerator with a transparent OLED screen that can see through the food inside, a microwave with Smart InstaView™ Over-the-Range technology, a grill...
The equipment is harmoniously combined in the luxurious interior space from the Molteni&C brand (Italy) to create a classy and aesthetic living space like the "Live Beyond" philosophy of the SIGNATURE brand.
28 LG Signature OLED T wireless transparent TVs create an impressive giant chandelier in the middle of the exhibition space - Photo: DNCC
The Dive & Vibe zone offers a multi-sensory adventure with AI-enhanced audio. The 2025 generation of Xboom speakers in collaboration with will.i.am is also on display, using advanced AI tuning technology to automatically adjust sound settings and suggest the best lighting modes based on the space and music.
Finally, the Escape & Immerse zone allows visitors to experience personalized entertainment content and viewing experiences optimized by LG's α11 AI processor and webOS platform. This year, LG also introduced the newly designed Magic Remote with integrated AI.
In addition to technological solutions for new smart living, the exhibition area at CES 2025 also illustrates LG's sustainability and social responsibility efforts through many impressive images and supporting devices.
Source: https://tuoitre.vn/lg-mang-sang-tao-cong-nghe-den-ces-2025-20250116092019261.htm
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