Spreading the value of Vietnamese heritage through digital space

The signing of cooperation between the parties aims to preserve and promote the values ​​of Vietnamese cultural heritage on digital platforms.

Culture is the source of the nation

On the morning of March 28, 2025, the Vietnam Cultural Heritage Conservation Support Fund and the Department of Culture of Vietnam's Ethnic Groups, the CDIT Institute of Information and Communications Technology, and the Tik Tok platform launched the campaign "Innovation and Heritage Conservation in the Digital World". At the event, the parties officially signed a cooperation agreement to preserve and promote the values ​​of Vietnamese cultural heritage on digital platforms.

Through the program "Innovation and Heritage Preservation in the Digital World", the parties will jointly implement activities to bring cultural heritage closer to the younger generation. Tik Tok will act as a bridge, encouraging users to create content about heritage, combining technology to bring traditional cultural values ​​to life. The program is also accompanied by The Farm Joint Stock Company, Movenpick resort Cam Ranh and Beckent Bauer 1689 Beer Brand.

Through the program "Innovation and Heritage Preservation in the Digital World", the parties will jointly implement activities to bring cultural heritage closer to the younger generation. Photo: Do ​​Nga

The signing event opens up many opportunities for cooperation between the parties, focusing on initiatives such as: The hashtag challenge campaign #DiSanVietNam on Tik Tok, calling on the community to create content about the country's heritage.

Experience heritage with virtual reality (VR) technology, helping users explore landmarks, museums and works of art through digital space.

Field trip with content creators to film and promote local heritage on the Tik Tok platform.

Mr. To Van Dong - Vice President of Vietnam Cultural Heritage Association - Director of Vietnam Cultural Heritage Conservation Support Fund affirmed: "Cultural heritage includes tangible heritage, intangible heritage, memory heritage, is a spiritual and material product with historical, cultural and scientific value, formed, built and nurtured from generation to generation, is a continuous connection between the past, present and future. No country builds a culture without history. The value of cultural heritage accumulated from tradition brings spiritual strength, becoming the quintessence to develop a new culture, a new society suitable for the new situation".

Within the framework of the event, there was also a discussion on the topic "Technology, youth and heritage" with the participation of prestigious speakers, including representatives of Tik Tok Vietnam, Vietnam Cultural Heritage Conservation Support Fund, CDIT Institute of Information Technology and Communications and representatives of many outstanding young faces.

The speakers discussed how to bring heritage closer to young people, arouse their love for heritage and exploit the potential of technology and digital platforms in connecting young people with traditional culture. The discussion also brought new perspectives and creative solutions to help spread heritage values ​​through online content, thereby building a community of people who are passionate about culture and actively participate in activities to preserve and promote the values ​​of Vietnamese heritage.

Also in the event program, heritage lovers can explore and admire the collection of Vietnamese Heritage paintings, excellent works that preserve emotional moments and stories about the beauty and value of the country's cultural heritage; and admire with their own eyes treasures and rare items of cultural and historical value.

Mr. Nguyen Lam Thanh - Director of TikTok Vietnam shared at the event. Photo: Do ​​Nga

In particular, guests can also use Virtual Reality Glasses (VR) to experience 3D images of prominent heritages such as communal houses, pagodas, or ancient paintings, explore virtual museums, vividly explore heritage through a set of heritage flash cards integrated with virtual reality technology (AR)... bringing a new experience, admiring traditional cultural heritage with modern technology for a more intimate and interesting feeling.

Creating content brings heritage closer to the community

As a platform that attracts the attention and following of a large number of young people, Tik Tok plays an important role in supporting the promotion and dissemination of the beauty of Vietnamese heritage, especially encouraging young people to participate in creating content to connect the past with the present, bringing cultural heritage closer to the young generation and the community, promoting pride in the cultural heritage of the Vietnamese nation.

Within the framework of the program "Innovation and Heritage Preservation in the Digital World" in 2025, the Vietnam Cultural Heritage Preservation Support Fund and Tik Tok will launch the hashtag challenge campaign #DiSanVietNam, encouraging the participation of Tik Tok creators and the user community to create content related to the country's cultural heritage.

The campaign "Innovation and Heritage Preservation in the Digital World" hopes to help spread cultural values ​​to young people and bring Vietnamese heritage closer to a wider audience at home and abroad. Photo: Do ​​Nga

Through experiencing culture, cuisine, natural landscapes, tangible and intangible heritages, as well as listening to historical stories from places, they will contribute to strongly promoting Vietnamese heritage on digital platforms. With a creative perspective and approachable style, Tik Tok content creators not only help spread cultural values ​​to young people but also bring Vietnamese heritage closer to a wide audience at home and abroad, turning traditional values ​​into a modern and vibrant source of inspiration.

Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, emphasized: “Cultural heritage is the origin of the nation, TikTok is proud to accompany the journey of preserving and honoring Vietnamese cultural values, bringing national heritage closer to the young generation in the digital age. Through the TikTok platform, we believe that the young generation will be the pioneers in spreading heritage values, connecting the past with the present, and strongly inspiring the domestic and international communities."

The Vietnam Cultural Heritage Conservation Support Fund and the Tik Tok platform will coordinate to organize field trips to localities with many unique cultural heritages, to record and create content about the heritage. Accompanying this journey are popular content creators on Tik Tok such as: Pham Duc Anh (@ducanh94), Giao Cun, Meo Trai Dat, Ninh TiTo, Cee Jay, Manh Tien Khoi, Dinh Trang Thao, Hoang Hon, Tieu Ngao, Cuong Cao...

Source: https://congthuong.vn/lan-toa-gia-tri-di-san-viet-nam-qua-khong-gian-so-380368.html