KIDO pioneers in preserving traditional Mid-Autumn values

While on the streets and roads, moon cake brands have been introduced since the beginning of August, at unions and enterprises, the needs and preferences of union members, officials and employees are currently being surveyed to help businesses choose a satisfactory brand of cake.

Ms. Vien Dung, a garment worker in Long An province, said: "In contrast to last year, when the union was the one who chose the moon cakes to give to employees, this year, everyone will be able to choose their moon cake needs. It's not a big deal, but it shows the company's concern for its employees. I chose Tho Phat moon cakes because I love tradition and have had the opportunity to try this company's cakes since the beginning of the season."

Another survey conducted by KIDO Group showed that 50% of consumers love traditional cake flavors and the remaining 50% want to enjoy new cake flavors.

In that context, Tho Phat and KIDO's Bakery - two main mooncake brands of KIDO Group, with extensive experience and deep understanding of the market, have brought consumers delicious, flavorful cakes, meeting market demand.

Tho Phat is a familiar dumpling brand to Vietnamese families with 37 years of experience. This year, the brand has become one of KIDO's spearheads in the mission of maintaining and promoting the traditional Mid-Autumn Festival flavor with products such as mooncakes with traditional sauce including mung beans, taro, coconut milk, lotus seeds, mixed...

These are all familiar flavors in the childhood of millions of Vietnamese people, recalling moments on cool full moon nights, gathering to talk with family members, enjoying a piece of mixed moon cake and sipping green tea.

Tho Phat's packaging design recreates the traditional, joyful and bustling Mid-Autumn Festival atmosphere.

The packaging design of Tho Phat mooncakes this year is not only meticulous but also environmentally friendly. The packaging is painted with familiar images, that is the bright full moon on embossed printed material, spreading the Mid-Autumn atmosphere throughout the streets through the image of a bustling lion dance troupe.

Although it is considered affordable for all customers, this company shows its concern for consumers with a neat cake box, with a tray and knife, regardless of the number of cakes in each box. The brand also exploits the miniBAO chain of stores as the main distribution channel nationwide to distribute the product, creating favorable conditions for consumers to buy during the 2024 Mid-Autumn Festival.

miniBAO also revealed that it will expand the system, bringing the best customer care services to consumers when purchasing any product of this group.

Traditional Tho Phat mooncakes or 5-star delicacies like KIDO's Bakery can all be found at KIDO's miniBAO chain.

While Tho Phat preserves and promotes traditional values, KIDO's Bakery is another strategic step of KIDO, a symbol of modernity, luxury and sophistication. With the goal of bringing different experiences to customers, KIDO's Bakery this year continues to launch a series of high-end mooncakes, made from premium ingredients, available at 5-star banquet tables, on an advanced production line.

Some of the brand's outstanding sauces this year include: five-grain scallop sausage, Hong Kong-style shark fin roast chicken, Singapore king crab, Alaska shrimp with black pepper sauce...

The "Prosperous Delicacies" collection is the top gift choice for customers and business partners, strengthening relationships.

With the message "Enjoy the delicacies - Give all your love", this year, KIDO's Bakery brings 2 new product collections: Prosperous delicacies and Peaceful delicacies. Each gift box is not only designed to stand out visually, but also has a sophisticated arrangement inside with a green - red color scheme interwoven between small cake boxes, something that seems to only be seen in high-end brands.

The knives and tea sets are neatly arranged inside, along with a message of well-being and prosperity, making the recipient feel respected and cherished.

KIDO's Bakery and Tho Phat moon cakes are produced on modern technological lines at a factory with an area of ​​12,735m2.

According to the survey, KIDO's Bakery received high trust from consumers when asked about their favorite mooncake brand, affirming the brand's sustainability in the hearts of customers.

"With the desire to pioneer in preserving the cultural identity of the Mid-Autumn Festival and the commitment to creativity, improving quality, and bringing unique experiences to consumers, KIDO Group believes that Tho Phat and KIDO's Bakery will continue to be brands trusted by consumers, accompanying families every Mid-Autumn Festival season," the group representative shared.

Source: https://dantri.com.vn/doi-song/kido-tien-phong-bao-ton-gia-tri-trung-thu-truyen-thong-20240823115224299.htm