Unlocking potential, opening the way to welcome guests

In 2025, Thanh Hoa tourism industry aims to welcome 16 million visitors, with total revenue of 45.5 trillion VND, much higher than the figure achieved in 2024. To realize this goal, Thanh Hoa province has deployed many more services, which are considered to be opening up new ways to invite visitors to Thanh Hoa.

One of the specific tasks is to announce hiking and nature discovery tours (trekking tours) in the mountainous districts of the province, including 12 routes in the districts of Ba Thuoc, Quan Hoa, Thuong Xuan. And after only nearly 1 month of announcement, this new tourism product has been exploited by many domestic travel agencies, welcomed and highly appreciated by tourists.

Along with that, Thanh Hoa province has recently built the Project for Developing Agricultural Tourism in Thanh Hoa province to 2030, with the policy of successfully developing 6 main product lines at 29 agricultural and rural tourism spots; orienting 5 spaces for developing agricultural tourism and 3 agricultural tourism routes.

As a province with a large agricultural area, the exploitation and development of tourism from farming has been of interest to a number of businesses and families in Thanh Hoa, but it is still basically spontaneous. Although there are some agricultural tourism models in the area such as Golden Cow Farm (Thuong Xuan), Queen Farm (Quang Xuong), T-Farm (Dong Son), Yen Trung Tourist Village (Yen Dinh)... but basically here tourists only experience the production process and enjoy fresh products on the spot, the revenue from tourists is not significant.

With the desire to step out of the spontaneous state to gradually become professional, Thanh Hoa province's construction of the Project on Developing Agricultural Tourism in Thanh Hoa Province to 2030 is considered a suitable step when the project sets the goal that by 2030, Thanh Hoa agricultural tourism will welcome more than 1.1 million visitors, total revenue from agricultural tourism will reach 741 billion VND, attracting 9,000 workers to participate.

For a long time, a group of tourists have commented that Thanh Hoa's tourism products revolve around swimming in the sea, bathing in waterfalls, exploring relics, and relaxing in the buffer zones of conservation areas, which are traditional forms of tourism, while tourists want to experience new types of tourism with a higher level of discovery. Ecological agricultural tourism and trekking tours are considered products that can bring fresh colors to prolong the time and increase the spending level of tourists when coming to Thanh Hoa, also aiming to gradually complete the picture of "Thanh Hoa Tourism - Four Seasons of Fragrance" as the slogan announced by Thanh Hoa province. The direction has been opened and resources are ready for transformation, the remaining issue is human action in the spirit that the Standing Vice Chairman of the Provincial People's Committee Nguyen Van Thi has set out at the Ceremony to announce the trekking routes in the forests in the mountainous districts of Thanh Hoa province, that is, the relevant parties must truly share, share responsibility, for the common good. Do not accept the "hot growth" tourism approach with short-term vision, destroying resources, losing both.

Thai Minh

Source: https://baothanhhoa.vn/khai-pha-tiem-nang-mo-duong-don-khach-235616.htm