Apple Store Online "prices" iPhone 12 Pro Max at... 0 VND
Accordingly, when participating in the old-for-new exchange at Apple Store Online in Vietnam, the buyer will have to pay for the new device first, and after receiving the product, Apple will collect the old device. After collecting, Apple will evaluate the device and refund the amount corresponding to the value of the device to the buyer after confirmation.
Specifically, the buyer in this case will have to pay for the new device first (in this case, the iPhone 15 Pro Max). After the buyer receives the goods, Apple will collect the old device (in this case, the iPhone 12 Pro Max). Next, Apple will appraise the device and refund the amount corresponding to the value of the device to the buyer after confirmation.
Initially, everything went smoothly. According to estimates on Apple's website, the iPhone 12 Pro Max 128GB is expected to be priced at 9.2 million VND (430 USD) in "good condition".
However, this user admitted that his iPhone 12 Pro Max "had a broken corner glass on the back". However, he did not declare this information on Apple's appraisal website.
Two days later, this person received an email from Apple with the content of the notification about the old-for-new value of the device at 0 VND. Notably, the email that Apple sent mixed two languages, English and Vietnamese.
In which, three important contents including Original instant trade-in credit, Revised instant trade-in credit and Difference to be charged to are all written in English.
This person claimed that Apple intentionally used two languages in the email to mislead him into thinking that his old iPhone was valued at 9.2 million VND. Therefore, he clicked the agree option without knowing that he had agreed to let Apple recycle his iPhone for 0 VND.
Non-English-Proficient Users Misunderstand Apple Notifications
This story has spread quickly on social networks and received attention from many users and the technology industry. Ms. Phung Phuong, representative of Mobile World Communications, said that before choosing Trade-in, users need to clearly understand the old-for-new exchange regulations to avoid unwanted situations.
"Due to language differences, users did not read Apple's notice carefully, leading to the unfortunate incident above. To feel more secure when Trade-in old for new, users need to choose a Trade-in address with quick procedures, all processes should be direct, users know clearly the price of their device when bought back, know clearly the difference in compensation... with good support policies", Ms. Phung Phuong shared.
How is the old-for-new trade-in at Mobile World?
In 2018, Mobile World was the pioneer in bringing a simple, economical and convenient shopping trend with the "trade-in" program. This method was applied by Apple after a year with the name Trade-in.
The Trade-in program "initiated" by Mobile World allows users to maximize the value of their old devices to upgrade to a new generation at a cost-effective price, with simple procedures and quick device delivery time of just 15 minutes.
The system supports up to 97% of the old device value, the old price is clearly announced to the user before deciding to Trade-in. Even if the product is cheaper than the old price, the user will have extra money to take home or use for other purposes such as: buying accessories, Apple Care+ warranty package...
Non-English-Proficient Users Misunderstand Apple Notifications
Di Dong Viet announces the old-for-new exchange price of all phone models, payment methods and old-for-new exchange process right on the Di Dong Viet website. After referring to the program on the website, users go directly to Di Dong Viet stores to conduct device appraisal. Before appraisal, users are specifically consulted by Di Dong Viet staff, accurately appraise the quality of the phone and provide a subsidy plan suitable to the customer's needs.
Once the customer agrees, Di Dong Viet staff will proceed to exchange the old for a new one according to the user's request. Accordingly, the data on the user's old device is kept absolutely confidential by Di Dong Viet, supporting the quick transfer of data from the old device to the new device.
Thanks to these advantages, Di Dong Viet's old-for-new Trade-in service becomes the choice of hundreds of thousands of customers every year. In the recent iPhone 15 series, up to 40% of customers owning the iPhone 15 series chose the old-for-new trade-in method.
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