Many car companies stop importing cars into the US

Video: US auto tariffs also hurt manufacturers

As the world's second-largest auto group, Volkswagen currently owns many famous brands such as Audi, Porsche, Bentley, Skoda, Lamborghini and Cupra. According to a notice sent to Audi dealers in the US, the car company has held back all cars imported into the US after April 2, 2025, not to put them on the market. A Volkswagen spokesperson said that the brand currently has about 37,000 cars in stock in the US, enough to maintain sales for about 2 months.

Audi is directly affected by Trump’s import tariffs because the Q5, the brand’s best-selling model in the US, is manufactured in Mexico. Meanwhile, the rest of Audi’s models in the US are imported from Europe or other regions.

The move comes after British carmaker Jaguar Land Rover also announced it would suspend car exports to the US following the Trump administration’s new 25% import tariffs imposed last week. The company said it would suspend exports for the short term to assess options to mitigate the cost impact of the new tariffs.

Many car companies have stopped importing cars into the US.

British sports car maker Lotus has reportedly told customers that “no more Emira shipments will be shipped to the US at this time.” Meanwhile, Nissan has also stopped taking orders for its luxury SUVs under its Infiniti sub-brand that are made in Mexico. Stellantis, the parent company of Jeep and Dodge, has suspended production at a Canadian plant near the US border.

Meanwhile, at the launch of the new Ford Ranger Super Duty, Ford Chairman Bill Ford said that the company’s extensive presence in the United States is a “huge advantage,” even though some models are still produced outside the country. “First of all, we have the largest U.S. manufacturing footprint of any automaker. That puts us in a much better position than our competitors,” he said. “Over the past 122 years, we have weathered all sorts of global political and economic turmoil, from recessions to depressions, and have always come out stronger.”

On the supercar side, Lamborghini has just recorded record sales in 2024, but also admitted that Mr. Trump's new import tariffs will have a negative impact in 2025. CEO Stephan Winkelmann said Lamborghini is considering various scenarios to deal with the risk of a trade war reducing sales and profits.

“I would be happy to see an exemption, but it certainly impacts our strategy,” he told Australian media. “We will be responding to that policy in the next few days.”

New US tariffs add to uncertainty in an already shrinking auto market.

The new US tariffs are adding to the already shrinking luxury car market’s uncertainty, which is particularly worrying for brands like Lamborghini, which remains the Italian supercar brand’s biggest market.

Lamborghini said its 2024 revenue rose 16% to €3.09 billion and operating profit rose 15.5% to €835 million. It sold a record 10,687 cars globally, including about 3,000 in the United States.

In this situation, Winkelmann believes that finding a balance between passing on the tax costs to customers without losing profits is a feasible solution. “There is a maximum limit to the transfer of taxes to buyers, beyond which profit margins will be lost. We need to observe the reaction of American competitors and customers. There will be a risk in sales,” he told Spanish newspaper La Vanguardia.

According to data from Cox Automotive, automakers in the US currently have enough inventory to sell for nearly three months on average, giving them some time to maintain supply while they develop a long-term strategy to deal with the new tariffs.

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