Dozens of Vietnamese furniture and interior and exterior decoration businesses promote their furniture and interior decoration products at the High Point Market Exhibition, USA.
On October 26, 2024, within the framework of the High Point Market Fair, the Department of Trade Promotion (Ministry of Industry and Trade) held the opening ceremony of the Vietnam National Pavilion at Hamilton Center Point, North Carolina, USA.
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| Leaders of the Trade Promotion Agency (Ministry of Industry and Trade) and delegates performed the ribbon-cutting ceremony to inaugurate the Vietnam National Pavilion at the High Point Market Exhibition Fair. Photo: Vietrade |
Attending and cutting the ribbon were leaders of the Trade Promotion Agency (Ministry of Industry and Trade), the Vietnam Trade Representative Office in the United States, the Fair Organizing Committee, the Ho Chi Minh City Handicraft and Wood Processing Association, along with 16 Vietnamese wooden furniture, interior and exterior decoration enterprises and international customers.
High Point Market is the largest and most prestigious exhibition in the international furniture and interior and exterior decoration industry, with an exhibition area of up to 900,000 m2.
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| The Vietnam National Pavilion displays and introduces a wide variety of wooden furniture and interior decoration items on an area of over 460 square meters at the High Point Market Exhibition Fair. Photo: Vietrade |
In particular, the Vietnamese business delegation displayed and introduced products on an area of over 460 m2 in a beautiful location in the overall fair area, including many wooden furniture and interior decoration products that are highly appreciated for their quality and style suitable for the US market.
Sharing at the event, Mr. Le Hoang Tai - Deputy Director of the Trade Promotion Agency - said: Vietnam's wood and wood product exports in the first 9 months of 2024 reached nearly 12.2 billion USD, an increase of 17.2% over the same period in 2023. The main markets for Vietnam's wood and wood products include: the United States, China and the European Union, with import value soaring to 5.9 billion USD. Of which, the United States is leading and accounts for 54.4% of total export revenue, an increase of 24.7% compared to 2023.
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| The Vietnam National Pavilion attracts the attention of US importers. Photo: Vietrade |
The Trade Promotion Agency and businesses have paid special attention to promoting the Vietnamese booth at this fair through many forms before and during the fair, such as: printing advertisements on the main publications of the fair; sending emails to potential customers; printing and distributing catalogs introducing the business delegation; posting news in major, reputable newspapers about the wood furniture industry in the United States such as Furniture Today.
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| Vietnamese businesses introduce products to US customers at the High Point Market Exhibition. Photo: Vietrade |
“Participation in the annual wood furniture fair in the US market through the national trade promotion program since 2003 has contributed significantly to export growth and maintaining the brand of Vietnamese wood products in this market. US importers have recognized Vietnam as a reliable source of wood and wood products, especially in the important furniture segment, where Vietnam is the leading supplier to the US market,” emphasized Le Hoang Tai, Deputy Director of the Trade Promotion Agency.
Source: https://congthuong.vn/hang-chuc-doanh-nghiep-viet-nam-quang-ba-san-pham-do-go-va-trang-tri-noi-that-tai-hoa-ky-355161.html
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