Decoding Tung Duong today

In one year, Vietnamese music only had 2 Live Performance products leading the trending music list on YouTube. One of them was "Rebirth" by Tung Duong.

It must be something special, a Live Performance version of a song that tops the music trending list instead of an MV. With Rebirth , the special comes from the different voice of Tung Duong. When the song went viral on TikTok, leading back to YouTube, the last thing the audience expected was Tung Duong live. Rebirth on stage

An audience member commented: "Through Tung Duong's live voice, with the support of the string orchestra and band, the latest version of Rebirth even better, more emotional than the audio version".

For the first time in his career, Tung Duong has a song that is at the top of the "trending" chart. This is the result of a journey of more than 4 years of changing the male singer's career direction to reach young audiences. From the first milestone, the cover Before the storm , Tung Duong had already "tasted" the feeling of "trending". Until Reborn , Tung Duong did what many other young singers wish for.

Way Rebirth fever

Ever since Tung Duong released the album Multiverse , Rebirth quickly surpassed all to become the most influential song on the album. The collaboration between Tung Duong and the duo "hit maker" Tang Duy Tan - producer Drum7 is the first factor that helps Rebirth Early access to young audiences, who have the strongest impact on a product reaching the top trending.

It can be said, Rebirth is Tung Duong's most "pleasant" song. First of all, because of Tang Duy Tan's writing style, Rebirth performed according to the basic verse - chorus structure, with concise, easy-to-understand lyrics, not too heavy on life philosophy like Tung Duong's usual music.

From 3 sentences: "Immersed in passionate eyes / I thought I was still twenty / You made me love passionately like the first time", Rebirth TikTok fever, with a short music clip used for hundreds of thousands of content creation videos. In addition, Capcut's addition helps Rebirth double the attraction.

Success of Rebirth is a rare case in the market. Normally, a song with "trending" elements will become popular right after its release, then gradually lose its appeal. Rebirth and Tung Duong started slowly. After 10 days of simmering, the song created a spectacular breakthrough.

Quality music is the key to success. Rebirth . But from this turning point, Tung Duong and his crew also kept up with the trend of music promotion. Typically, the version Rebirth is trending at the top, in the title, the crew put the most famous line of the whole song "Sinking into the eyes...". This is a way to "anticipate" the search keywords, directly affecting the opportunity to compete for the top trending.

Audience "turns around" with Tung Duong

With Vietnamese music, audiences often divide the music into two segments: academic and market. Tung Duong belongs to the academic segment, which means a singer who is well-trained, works professionally and pursues traditional music genres, with a heavy emphasis on academics and little entertainment or market elements.

Tung Duong's itinerary, from Rain flies over the ancient tower, The stork ... comes Rebirth is the transformation from a singer with a heavy academic element, to gradually approaching the market, specifically a younger audience.

Four years ago, Tung Duong broke his own mold, covering Chi Pu's hit Anh oi o lai. The male singer received mixed opinions, being judged as not suitable for singing pop music because of his "strong" voice. Next, Tung Duong covered another hit song of the youth - The day before the storm - This time it is more welcomed by young people.

Before Rebirth causing a fever on TikTok, Tung Duong has covered dozens of hits by young colleagues in Vpop. The results Tung Duong received, some praise, some criticism, but by being innovative, singing more young music, Tung Duong has gradually achieved the goal of spreading his name more to young audiences.

Sharing with Tien Phong 3 years ago, Tung Duong said: The day before the storm "climbing" to the top trending gave him a boost. At that time, his personal page suddenly received a series of friend requests from young audiences. His posts on his personal page increased interaction unexpectedly.

"Perhaps many Gen Z audiences have only heard Tung Duong's voice through the cover version. The day before the storm . I really like this feeling when I want to expand the audience, targeting young people, but still ensuring the element of formal, academic learning like what I have been pursuing all this time", Tung Duong confided when he first put his name on the trending list.

From the phenomenon The day before the storm , the hit song Rebirth is the 3-year process of "transformation" of Tung Duong. The male singer worked with many younger colleagues, diligently "catching the trend" by covering hot songs. Then, the transformation helped Tung Duong reap more achievements, especially the reception from the audience.

Tung Duong admitted that a few years ago, his view of young colleagues and commercial music was not as open as it is now. He rarely bothered to listen to a whole Vpop song, no matter how big of a hit it was. Vietnamese music used to have such a separation between professional singers and the market, leading to fierce debates about what really is music.

Tung Duong's innovation contributed greatly to paving the way for the previous generation of artists to integrate into the market. Following that, the next steps of Ha Tran (The Masked Singer), Hong Nhung, My Linh (Beautiful Sister Who Makes the Waves) and Thanh Lam (Our Song Vietnam) brought the names of divas and divos closer to younger audiences than ever before.

Of course, Tung Duong is unconventional in his career direction but still maintains the identity of a powerful voice and meticulousness in every note. Similar to the quality that Ha Tran, My Linh, Hong Nhung and Thanh Lam bring to game shows.

Young audiences listen to the music of Tung Duong, Ha Tran, My Linh more to enjoy the voices of very high quality compared to the average Vietnamese music market. On the other hand, young singers have more opportunities to collaborate with divas, divos and they themselves see the motivation to develop every day.