Agree to increase print newspaper advertising space to increase newspaper revenue
Báo Dân trí•08/11/2024
(Dan Tri) - Examining the draft Law amending and supplementing a number of articles of the Law on Advertising, the National Assembly's Committee on Culture and Education agreed to increase advertising space in printed newspapers.
On the morning of November 8, authorized by the Prime Minister, Minister of Culture, Sports and Tourism Nguyen Van Hung presented the Proposal on the draft Law amending and supplementing a number of articles of the Law on Advertising. Regarding the completion of regulations on the management of advertising activities in newspapers, online environments and cross-border advertising services, the draft Law amends 3 articles and adds 1 clause. Specifically, the draft Law amends advertising activities in printed newspapers with the regulation that the advertising area in printed newspapers must not exceed 30% of the total area of a newspaper publication or 40% of the total area of a magazine publication, except for newspapers and magazines specializing in advertising and must have signs to distinguish advertising from other content. Minister of Culture, Sports and Tourism Nguyen Van Hung (Photo: QH). According to the Minister of Culture, Sports and Tourism, on radio and television, the draft law also increases the advertising time on pay TV channels, in feature film programs; displaying advertising products with official information content in the form of running text or a series of moving images. The draft law also amends and supplements regulations on requirements for online advertising activities; responsibilities of advertisers, advertising service providers, and advertising publishers domestically and internationally; online advertising activities provided by foreign organizations and individuals across borders into Vietnam. In addition, there is also a process to prevent and remove illegal online advertising. The draft law also states the responsibility to detect and identify illegal advertisements, organizations and individuals providing advertising services must handle illegal advertisements upon request. The draft law also supplements the current regulations on the definition of cross-border advertising service provision activities in Vietnam. Chairman of the National Assembly's Committee on Culture and Education Nguyen Dac Vinh (Photo: QH). Reviewing the draft Law, Chairman of the National Assembly's Committee on Culture and Education Nguyen Dac Vinh said that regarding regulations on advertising on printed newspapers, the Committee agrees with the viewpoint of increasing advertising space on newspapers and magazines to help press agencies increase revenue and better implement the financial autonomy mechanism. However, to protect the interests of readers, this agency proposed to study and adjust in the direction of specific regulations on the ratio of advertising space and position for each type of newspaper and magazine. Regarding advertising on radio and television, the Committee on Culture and Education agreed with the proposal to assess the policy impact to clarify the basis to increase the persuasiveness of the amendment to increase advertising space on pay TV channels from 5% to 10%. Regarding advertising on feature films, this agency basically agreed with the viewpoint of amending and supplementing in the direction of increasing advertising time. However, the Committee for Culture and Education proposed to continue reviewing and ensuring the reasonable number of ad breaks in feature film programs to protect the interests of the audience. At the same time, clarify the basis to increase the persuasiveness of amending this regulation. This agency proposed to study the regulations on managing available advertising in sports programs that purchase copyrights to be broadcast directly from abroad.
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