Unique summer 2023: Giant emoji 'storming' shopping malls

05/16/2023 16:25 PV Print article

ANTD.VN - The hot and humid summer days are also the time when the demand for traveling to escape the heat increases. But instead of taking the trouble to book tickets to go far away to crowded and cramped places, recently young people have been excitedly inviting each other to "eat-play-shop" places to check-in right in the city.

One of the hottest spots for the “City Travel” trend this year is shopping malls. With multi-experience models and giant, unique decorations that are true to GenZ, large shopping malls attract many young people to come and take photos, check in, have fun, and shop.

Young people flock to shopping malls across the city to take check-in photos.

Each Vincom shopping mall will be decorated with unique colors and distinct highlights, creating thousands of check-in corners for GenZ to unleash their creativity.

Gen Z joins the "making my way" trend, posing extremely "cool" inside the emotional tunnel at Vincom Mega Mall Smart City

Unique, individual and endlessly creative, Vincom shopping mall system continues to lead the trend with large-scale decorative scenes that "storm" social networks. This year, Vincom "played big" by borrowing a series of colorful emoticons on the daily chat keys of "river dwellers" to create an exclusive "super-large" 3D version of Emoji. Familiar emojis in social network messages now appear in pictures in a funny and unique way with the real-life version of Emoji only available at Vincom.

Vincom brings the world of Emoji to real life, leading the check-in trend this summer

Each scene at Vincom Mall is a story about the journey to find positive emotions of a giant Emoji army, combined with summer-inspired decorative accents such as hot air balloons, ice cream oases, etc., creating thousands of check-in corners for GenZ to unleash their creativity. In Hanoi, the Emoji army on a giant hot air balloon landed at the lobby of Vincom Mega Mall Times City, recreating an exciting "emotional journey" where joy soars in the air.

Admire the giant 6.1 meter high "Emotional Balloon " decoration at Vincom Mega Mall Times City

Particularly at Vincom Mega Mall Royal City, the large decorative scene recreates the "Land of the Sun" with gold and sparkling metallic details like an artistic symbol reaching the pinnacle, and is a unique photo angle that is causing a storm in the youth community with "thousand-heart" photos on Facebook.

Groups of friends get dressed up in Uniqlo's summer outfits and excitedly check-in at "Land of the Sun" Vincom Mega Mall Royal City

More modern and unique, Vincom Mega Mall Ocean Park has "transformed" into a cool tropical ice cream island, where Emojis enjoy a "super chill" summer vacation, inspired by the "super cute" Ice Cream Museums, a global hit.

Turn on the "cool" switch when taking photos at the Vincom Mega Mall Ocean Park shopping mall by the lake

More notably, Vincom Mega Mall Smart City also features a giant game console model inspired by the game console theme and modern Techno Wave technology. This is also a unique “Instagrammable” check-in coordinate for million-view frames that are taking social networks by storm.

Encountering a group of young people in ADLV costumes posing extremely cool at the giant game machine only available at Vincom Mega Mall Smart City

In Ho Chi Minh City, young people who love fashion certainly cannot miss the luxurious and expensive photo angles at Vincom Center Landmark 81 with a giant and creative charging station model, with a golden hourglass as the focal point.

The hourglass model with the main gold tone promises to be a luxurious check-in spot for Saigon's "playboys".

This year, the large-scale decorative models at Vincom are all integrated with interactive areas applying smart technology. Customers visiting the "emotional factories" at Vincom Mega Mall and Vincom Center Nguyen Chi Thanh will be able to experience personalization firsthand: predicting positive emotions with a technology ball, opening gift boxes to receive suggestions for "endless inspiration charging" with countless attractive vouchers, interesting surprises...

Groups of friends get together to "dress up" in Uniqlo's dynamic summer outfits, young people enjoy exploring the unique "Inspirational Charging Station" at Vincom

This summer, young people can enjoy an exciting summer filled with joyful and exciting emotions in a different way at Vincom shopping malls, check-in, save unique images and enjoy meaningful moments with friends and relatives!

Source link: https://www.anninhthudo.vn/doc-la-he-2023-emoji-khong-lo-dai-nao-cac-trung-tam-thuong-mai-post539977.antd