Digital transformation to help Vietnamese products reach further in the international market

At the seminar "E-commerce - Bringing Vietnamese goods to the digital age", the speaker raised challenges and solutions for Vietnamese goods to "take off" in the digital environment.

This morning, November 22, Cong Thuong Newspaper organized the Seminar "E-commerce - Bringing Vietnamese goods to the digital age". The seminar was attended by Mr. Le Duc Anh - Director of the Center for Information Technology and Digital Technology (Department of E-commerce and Digital Economy); Nguyen Lam Thanh - TikTok representative in Vietnam, Vice President of Vietnam Digital Communications Association; Tran Quoc Bao - Deputy General Director of KIDO Group, concurrently Executive Director of E2E E-commerce channel (under KIDO Group).

This morning, November 22, Cong Thuong Newspaper organized the Seminar "E-commerce - Bringing Vietnamese goods to the digital age".

Promote e-commerce development

Opening the discussion, Mr. Le Duc Anh shared about the program “National E-commerce Week and Vietnam Online Shopping Day - Online Friday”. The program has been held annually since 2014, and has now gone through 10 years, achieving a number of set goals.

The message of the program is to become an annual event day, for e-commerce people, businesses, organizations, infrastructure providers to sit together to build plans and strategies for e-commerce development. At the same time, bring consumers attractive shopping opportunities.

The next goal is to create a platform to connect businesses together. Including connecting manufacturing businesses with infrastructure units, connecting sellers with consumers..., creating an environment for businesses to do business. In addition, the program also sets goals to promote Vietnamese product brands.

This year, Online Friday will have 60 hours of bustling shopping with a voucher festival, many businesses launching valuable promotional programs for customers to use in shopping activities; there will be a festival gathering over 50 brands, at 36 Ly Thai To with the expectation of connecting alliances to build and protect Vietnamese goods.

As a partner of Online Friday, Mr. Nguyen Lam Thanh said that this year, on TikTok, there are expected to be 500 livestream sessions, with 3,000 participating businesses and an expectation of about a million orders coming from the livestream sessions.

Mr. Le Duc Anh - Director of the Center for Information Technology and Digital Technology (Department of E-commerce and Digital Economy).

The 10-year journey of the Online Friday program has contributed to the continuous breakthrough of Vietnam's e-commerce. Up to now, Vietnam is one of the countries with an average e-commerce growth rate of 25%/year, among the top countries in Southeast Asia. The e-commerce retail market is estimated to reach 20.5 billion USD in 2023, the number of online shoppers is currently over 61 million people and the online shopping value of one person is about 336 USD.

Core difficulties of Vietnamese goods in the electronic environment

The trend of e-commerce development is unchangeable. However, when e-commerce develops, Vietnamese goods manufacturing enterprises are forced to innovate. Assessing the current situation of Vietnamese goods on e-commerce platforms, Mr. Nguyen Lam Thanh gave detailed evidence that recently, the number of stores selling fashion in the traditional way has not appeared much, and small traders selling goods in markets are also having difficulties. Some famous Vietnamese brands have not kept up with technology and e-commerce trends, so they have encountered many difficulties.

Although Vietnamese goods have their own characteristics and features, because the scale of manufacturing enterprises is very small compared to the world, it is difficult to have enough resources to keep up. Many enterprises have not seen the risks in not integrating into the digital transformation. If enterprises ignore digital transformation, they will fall behind and consumers will leave.

Mr. Tran Quoc Bao - Deputy General Director of KIDO Group - said that Vietnamese enterprises are currently facing three core difficulties when participating in the e-commerce market.

First, the issue of technology. E-commerce is the digital transformation of the retail and distribution industries, both of which are related to technology. However, the level of adaptation of businesses is still quite limited.

Second, about perseverance. KIDO itself had a very disappointing and worrying first 3 months, but with perseverance, it was overcome.

Third, Vietnamese goods need to build a recognition mark from state agencies to reach out to the world. Previously, the brand of High-quality Vietnamese goods was a sign of Vietnamese goods development, but now, a larger scale sign is needed.

Nguyen Lam Thanh - TikTok representative in Vietnam

Solutions to promote Vietnamese goods online

Sharing about the opportunities for Vietnamese goods on e-commerce platforms, Mr. Le Duc Anh said that at each time, there will be different groups of businesses taking advantage of different opportunities.

Over the past 20 years, Vietnamese goods have always had many opportunities and each "wave" of e-commerce has different opportunities. In fact, many Vietnamese businesses have taken advantage of previous "waves" of e-commerce to develop.

Currently, entering a new stage, a new era with many Vietnamese enterprises interested in the e-commerce market according to the B2C model, instead of B2B as before (interested in large partners, with large orders). A traditional enterprise that wants to reach customers must have a retail system. However, today, any enterprise can directly reach customers easier than ever. Therefore, each enterprise has a different customer approach strategy.

Mr. Tran Quoc Bao - Deputy General Director of KIDO Group, concurrently Executive Director of E2E e-commerce channel (under KIDO Group)

According to Mr. Tran Quoc Bao, KIDO Group has been present in the market for 30 years and its outstanding feature is that it focuses on sales distribution channels. For e-commerce, KIDO also approaches the direction of building distribution channels. Because of this determination, it has built a very complete online distribution channel.

KIDO urges to build the Scom system - a platform where sellers, manufacturers and consumers interact directly with each other. Based on that, build a complete operating organization, from human resources to infrastructure.

To develop e-commerce and brands, the Group has increased its participation in events of government agencies. For two consecutive years, it has accompanied the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to participate in the National E-commerce Week.

It is the participation in e-commerce that has helped KIDO achieve encouraging results. The goal of participating in e-commerce is to increase product coverage and do marketing activities. With the e-commerce platform on Scom, KIDO reaches new customers on social networks, to get a customer base that keeps up with product trends.

As an e-commerce platform, Mr. Nguyen Lam Thanh said that when deploying the TikTok and TikTok Shop application platforms, he set a goal of how to support the state, businesses and workers to stand firm in the digital transformation era of the whole world. At the same time, how can Vietnamese-made goods still reach domestic and foreign consumers?

The implementation of the OCOP market program - one product per commune - has honored Vietnamese agricultural products and erased the digital gap between rural and urban areas. The implementation of this program also guides people to organize a livestream session every Saturday to introduce and reach 5 million people quite successfully.

In June 2024, the program was expanded to the name of the program "Proud of Vietnamese Goods". TikTok has coordinated with associations to help manufacturing enterprises enjoy platform incentives such as sales support. In 6 months, support 10,000 enterprises, post and put on the TikTok Shop platform hashtags such as "Proud of Vietnamese Goods", or "OCOP"...

As a partner of the Ministry of Industry and Trade in organizing programs, TikTok also commits to accompany the e-commerce program and the Ministry of Industry and Trade to introduce as many products of Vietnamese manufacturers to the consumer community as possible. Through the program, build an alliance of industry associations, businesses and state agencies to build an alliance to protect consumers in choosing good goods at reasonable prices, and work with the government to ensure revenue and reinvestment...

Source: https://congthuong.vn/chuyen-doi-so-de-hang-viet-nam-vuon-xa-tren-thi-truong-quoc-te-360361.html