C-Holdings unexpectedly launches apartment supply under 2 billion VND in Thuan An center

Amidst the constantly fluctuating housing prices, C-Holdings has just introduced The Felix apartment complex in the center of Thuan An, next to Saigon with a total price of only 1.48 billion/apartment, surprising the whole market.

Price strategy to meet mass demand

According to DKRA's report in May, the supply of apartments in Ho Chi Minh City is still scarce, pushing prices to continue to increase. In Thu Duc City, 78% of the new supply is in the luxury segment, with prices ranging from VND90-130 million per square meter. The skyrocketing price over the past years has created a wave of migration to conveniently connected border areas such as Thuan An and Di An. However, finding affordable apartments in this area is no longer easy.

Overall perspective of The Felix just launched to the market.

According to Mr. Dinh Minh Tuan, Director of baddongsan.com.vn, the supply of apartments priced at around 2 billion VND in Binh Duong is gradually becoming scarce. At the beginning of the year, Vnexpress reported that 70% of new supply in Binh Duong was over 2 billion VND. Data from the Vietnam Real Estate Brokers Association also showed that from 2019-2021, apartment prices in Binh Duong increased by an average of 15-30%.

The problem is that prices are increasing while the demand for buying houses is getting younger. According to batdongsan.com.vn, the 22 to 39 age group is now the main group of home buyers, replacing the previous middle class group of over 40 years old. The rate of house searches by young customers is also continuously increasing.

With limited savings, affordable housing is the segment that meets the needs of the majority. However, the above product line is in serious shortage, causing the market to fall into a state of "demand" but "supply" mismatch. In this context, C-Holdings and DKRS - the marketing business unit created a big surprise when introducing The Felix apartment complex in the center of Thuan An, adjacent to Ho Chi Minh City, starting from only 1.48 billion/apartment, belonging to the best total price range on the market. This is a price range suitable for the income of the majority of young singles and young families working in big cities.

Previously, C-Holdings made a big impression with a series of affordable housing projects with outstanding utilities in Binh Duong such as C-Sky View and The Maison. If C-Sky View was trusted by the market when it had a certificate after only 6 months of operation, then from 2023 to early 2024, in the context of the market in the early stages of recovery, The Maison created a buzz as the project with the highest absorption rate in Binh Duong, attracting liquidity in the entire market. In fact, the project was topped out on April 20, 2024, 2 months earlier than the committed schedule. This is a testament to the quality, implementation capacity and reputation of the investor.

In particular, the continuous introduction of a series of projects with affordable finance, easy to own but with quality beyond the price is showing a strategic step to take the real estate segment and housing for young people as the target to conquer the market. This is considered a sustainable development direction of the enterprise, especially in the period when the market prioritizes safe and practical product lines.

Family Pools, a peaceful gathering place for elite residents

Saigon people's houses meet the criteria of "going in harmony" and "living in peace"

In this comeback, C-Holdings still devotes all its heart to building houses for young people to live in based on many outstanding criteria. First, the best total price in the market.

Second, the sales policy is “tailored” for young people with middle incomes. Specifically, residents are flexible with financial solutions that suit their needs. Accordingly, residents only need to invest 10% to officially sign a contract to become the owner of the apartment, equivalent to 148 million VND. Then, they pay 1%/month, equivalent to the common salary of workers, and also receive preferential bank loans, with 0% interest support for 24 months.

Third, the apartment complex convinces young and dynamic people with a system of utilities "beyond the price" to create a C-Citizen community (C-Holdings community according to global citizen standards). According to businessman Nguyen Quoc Cuong - CEO of C-Holdings, The Felix is a home that brings happiness, fulfillment and luck. 68 utilities spread from the entrance gate with outstanding highlights at the 5-star lobby welcoming residents home as VIPs, the resort-style Panorama Pool, the multi-experience entertainment complex is a gathering place of happiness - peace - energy for elite urbanites.

Notably, with a central location in the three cities of Thuan An - Di An and Ho Chi Minh City, only about 10 minutes from Thu Duc City, about 20-30 minutes from District 1 and the central districts of Ho Chi Minh City, The Felix has become a residential destination for Saigon people.

The Felix is the third project officially launched on the market by investor C-Holdings, after the success of the two projects C-Sky View and The Maison. The project has a scale of 40 floors, 1,206 apartments, right in the center of Thuan An City with a value of only 1.48 billion/apartment.

For more information, please visit www.thefelixthuanan.vn or hotline 19002663.

Source: https://baodautu.vn/batdongsan/c-holdings-bat-ngo-tung-nguon-cung-can-ho-duoi-2-ty-dong-tai-trung-tam-thuan-an-d218414.html