Masew collaborates with Doublev2T in "Xap Xinh Xap Xinh", promising to have another big hit with a spiritual dish that is both strange and familiar.
On the evening of October 17, music producer Masew officially released a new MV called "Xap Xinh Xap Xinh". The project features the 2023 Rap Viet Champion - Double2T and Tuan Cry. "Xap Xinh Xap Xinh" continues to be a song that shows Masew's ability to combine music with ethnic culture. Accordingly, the music in "Xap Xinh Xap Xinh" is cheerful, with the colors of a highland festival that makes listeners dance.
Producer Masew shared that when making this song, his wish was for listeners to experience the intersection between rap and national culture.
Through music, the artist wants to convey a modern, joyful national spirit, but still attached to tradition. This is also the journey that Masew has pursued for many years.
This time, the male producer collaborated with Double2T, promising to make a big impression after the hit "A Loi". Double2T shared that he lost inspiration to compose and make music after Rap Viet.
"Xap Xinh" is the song that rekindled his artistic spirit. Double2T shared: "After "A Loi", this is probably the second official product that Masew and I have collaborated on. This time, there is also a bit of melodic Northern folk music from Tuan Cry. Hopefully, it will be a familiar yet strange spiritual food for music listeners."
"Xap Xinh Xap Xinh" was filmed in Pa Sy and Mang Den in Kon Tum province. Although they did not go all the way to the northern mountainous region, to Double2T's house to film like in the "A Loi" period, the crew still skillfully used costumes and details familiar to the "mountain people".
In addition, Masew and Double2T also wanted to share beautiful images of the Central Highlands with communal houses and suspension bridges in the MV "Xap Xinh Xap Xinh". In 2023, the collaboration between Masew and Double2T produced the hit song A Loi that "dominated" social networks.
Accordingly, "A Loi" reached more than 12 million views on YouTube after 2 weeks of release, climbing straight to the top 1 trending and far surpassing the songs in the lower positions. Notably, "A Loi" reached more than 1 million video creations on the social network TikTok after only a short time.
"Because I like you so much, I say "ah loi"" - has become a catchphrase of many young people.
With the collaboration of the hit makers, the audience also expects "Xap Xinh Xap Xinh" to "repeat history" when it has all the elements to create a hit. In addition, the special voice contribution of Tuan Cry surprised fans even more when he is a son of the land of quan ho Bac Ninh but performs the music of the Northern mountains so smoothly.
Regarding Masew, he has had many projects incorporating cultural materials that have been warmly received by the audience such as: "Moi Trau", "Ai No", "Ep Duyen", the most famous is the hit "Thi Mau" (Hoa Minzy)...
"Xap Xinh Xap Xinh" is the first song in the album released at the end of this year by this producer born in 1996.
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