ANTD.VN - The "Connecting Beyond Limits" project was established with the desire to create job opportunities for people with disabilities and disadvantaged people in society by leveraging the power of e-commerce and social networking platforms, especially TikTok.
In the digital age, e-commerce is becoming a strong development trend and a priority choice in the business strategy of many enterprises. In Vietnam, e-commerce not only brings great growth opportunities for companies but also creates many changes in the way people consume.
Consumers can easily look up and compare products on sales websites to choose the best product for themselves. In addition, the seller can post detailed and transparent information, images, and product descriptions to help customers increase their sense of trust.
According to data from the General Statistics Office of Vietnam, currently about 7% of Vietnam's population are disabled, equivalent to more than 6.2 million people. Of these, the labor force participation rate of disabled people is only about 31%, compared to 75% of non-disabled people. This shows that disabled people are facing many difficulties in finding jobs and building sustainable personal finances.
To solve this problem, BELL Germany, together with Techpro Holding, the Vietnam Association of People with Disabilities and the Vietnam Spinal Injury Club, launched the project "Connecting Over Time", to support people with disabilities in building their personal brands and earning a stable income from participating in the affiliate sales model.
Previously, BELL Germany implemented the project “Like a sunflower” to support each province with points of sale so that people with disabilities can sell directly. Following the success of the previous project, BELL Germany has implemented this project with a new sales model, catching up with current trends.
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| Project “Like a Sunflower” supports tools and jobs for people with disabilities |
Affiliate Marketing, also known as affiliate marketing program, allows users to participate and earn money by promoting products of sellers. Affiliate participants (creators, KOCs, ...) will create links to participate in products on e-commerce platforms and social networks. Every time there is a successful transaction through that link, they will receive income from the seller. The more successful orders, the more "huge" the income of the participant will be.
According to the report, the global affiliate marketing market is on the rise with an expected value of over 40 billion USD by 2030. In Vietnam, it is estimated that sales from affiliate marketing programs account for an average of 10% of total sales of brands today.
Also according to the latest announcement by We Are Social, as of early 2024, there will be 78.44 million internet users in Vietnam, an increase of 502 thousand people compared to 2023; there will be 72.70 million social network users, equivalent to 73.3% of the total population.
These numbers show that Affiliate Marketing is a potential job trend in the current digital age. This is a great opportunity for anyone who wants to develop their business, make money in the digital environment and Affiliate Marketing is considered the most reputable and sustainable form of online money making today.
In particular, when participating in the Affiliate model, you do not need to invest capital to buy products, warehouses or consult, take care of customers, do not need to create products, services, just need a computer with Internet or smartphone to be able to make money anytime, anywhere. In fact, there are many people who have had a regular source of income, "huge" income thanks to participating in this model.
Not only that, Affiliate work is similar to freelancing, people with disabilities can work anywhere or at home, free of time, and adjust to their health and condition. With this job, income will depend on the individual's efforts and strategic talent, if successful, it can develop into a stable source of income.
Grasping that trend, the project will build a long-term, sustainable ecosystem with the participation of investors, MCNs, training centers, and media units. Becoming a platform to help people with disabilities integrate into society, affirm their self-worth, and at the same time inspire and motivate through content creation and online sales activities.
BELL Germany Management Board in collaboration with Techpro Holding will design training programs and curriculums that are appropriate to the abilities of disadvantaged students in society for each training class. It is expected that the classes will have 100-200 people in the form of online learning in many regions and provinces. BELL Germany Management Board and Techpro Holding will also directly build a regional management model and will focus on managing and providing full technical and platform support for each representative of each region.
After each training course, students will participate in meetings to discuss and evaluate training results based on conversion rates and skill tests provided by the trainer. From there, adjustments will be made to improve training quality. The project not only trains salespeople, but also aims to become a sustainable ecosystem, where the affiliate model is widespread in many provinces and cities with the participation of many people in particularly difficult circumstances, helping to build an online community to share experiences and support each other.
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| People with disabilities will be able to participate in training classes on affiliate marketing. |
Bell Duc is a brand specializing in providing cleaning products, cosmetics, washing powder, shampoo, shower gel... Currently, Bell Duc has affirmed its position and long-term strategic vision when putting the interests of customers as the prerequisite for survival. Not only providing quality products, Bell Duc also regularly organizes many activities for the community.
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| Bell Germany always puts customer benefits as the first priority for survival. |
The project is expected to not only help people with disabilities have a better life, with a stable income to take care of themselves and their families, but also change society's view of individuals with achievements and strong willpower created from videos posted on platforms produced by them; creating an equal society where everyone has the opportunity to develop and integrate.
Source: https://www.anninhthudo.vn/bell-duc-trien-khai-du-an-ket-noi-vuot-gioi-han-post603051.antd
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