Identity and creativity in Tet books 2025

Currently, publishing units have simultaneously launched unique and elaborate Tet publications to the market. Among them, the “Writing and Reading” publication titled “New Season 2025” by the Writers Association Publishing House has made a good impression.

Publication "Tet At Ty Sipping" by Kim Dong Publishing House.

Director of the Writers Association Publishing House Nguyen Thuy Hang shared: “What makes the publication unique is the appeal of each work. Each work contains the deepest thoughts and aesthetics about Tet and life. In addition, the publication also has a special topic “Impressions 2024”, where writers from three generations write by hand about their impressions or obsessions of the past year”.

The book “Tet At Ty 2025” by Dong A Cultural Joint Stock Company is also an ideal choice for many readers. Delicately designed with a cover reminiscent of the folk game “dragon snake up to the clouds”, the publication blends the beauty of culture, poetry, music and painting, and the prelude to spring.

The editorial team has strived to make it suitable for all audiences, bringing back memories and nostalgia for the elderly, while helping the younger generation understand more about the old Tet customs. The book includes 22 poems, essays, and paintings by many authors.

The highlight of the Tet book market this year is the entry of new publishing units, bringing interesting publications for children. The book "Tet is the best - 100 first words in life" by author Thu Nhien, illustrated by artist Thuy Com, published by Crabit Kidbooks in association with Hanoi Publishing House, helps children get acquainted with Tet vocabulary while creating an interesting learning space.

Meanwhile, San Ho Books launched the book series “Many regions of Tet”, introducing to children the typical Tet customs of many regions across the country. This year’s Tet book season also witnessed the participation of passionate authors with books for children such as Van Thanh Le with “Tet phuong Nam - Gia dinh la nhat - U oa” - a special poetry book, helping children feel the Tet atmosphere in both the North and the South, presented in a reading style from both ends, creating a difference.

This year, publishers not only release literary books, but also special publications about Tet, such as: picture books, photo books, or multimedia publications combining literature and visual arts revolving around the theme of Tet customs, instructions for making homemade decorations, traditional dishes, folk games, etc.

With the participation of authors, a team of young artists has created a fresh and vibrant look for Tet books. One can mention “Tet in three regions” by artist Le Rin, which recreates traditional Tet customs, such as: planting the pole, worshiping Ong Cong Ong Tao, Tet in urban and rural areas with unique drawings. The illustrations by artist Thuy Com in “Tet is the best” exploit personal experiences of Tet in Hanoi.

One of the reasons why books are a popular Tet gift is because they are suitable for everyone. Parents can give their children books about customs, helping them understand more about the traditions of the nation. Meanwhile, young people can choose books about contemporary culture, touching stories about family, friendship, love, or motivation for self-development. This makes books a gift that is both educational and suitable for each person's interests and needs.

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