“ Compared to the general difficult situation of the market, AEON is still doing business quite effectively and growing steadily compared to last year. In the first quarter of 2023, the company grew by 3-5% compared to the same period in 2022, " Mr. Furusawa Yasuyuki, General Director of AEON Vietnam Company, optimistically shared.
Mr. Furusawa Yasuyuki, General Director of AEON Vietnam Company.
Good growth thanks to careful preparation
AEON Vietnam's business performance in 2022 is almost a record, higher than 2019 (before the COVID-19 pandemic).
This is the result of careful investment and preparation during the most difficult period of the pandemic. According to Mr. Furusawa Yasuyuki, during the 2 years of the pandemic, there was a huge difference between businesses that focused only on responding to the pandemic and businesses that both responded to the pandemic and prepared to develop as soon as they passed that difficult time.
“ With AEON, during that very difficult time, we simultaneously researched and developed products, along with innovating and changing the sales floor to bring new experiences to customers: arranging specialized sales areas for private label products: My Closet (a fashion and accessories brand developed by AEON Vietnam, targeting female customers aged 16 - 25 with reasonable prices); HÓME CÓORDY (a private brand specializing in providing interior and household products); rearranging the general sales space...
The plans prepared during the COVID-19 period were positively received by customers, the activities were effectively implemented, thereby bringing business efficiency for 2022 ," said the General Director of AEON Vietnam about the solutions to help increase sales in 2022. Another important reason, according to AEON Vietnam, is that the economy recovered faster than expected, contributing to boosting purchasing power.
My Closet – Specialized sales area for fashion products of AEON Vietnam's private label.
Develop competitive advantage
The strong recovery of the market after COVID-19 has made the competition among retailers even more fierce. Large enterprises such as AEON, Saigon Co.op, Central Retail, Thaco, Lotte Mart, Winincomerce... are all focusing resources to develop and increase market share.
In the battle with "heavyweight" competitors with strong financial resources and many other advantages, AEON Vietnam is strengthening research and development, launching more suitable and competitive private label products.
Private label HÓME CÓORDY with minimalist design products in Japanese style.
“ Objectively speaking, this year retail businesses have to face many challenges. However, AEON Vietnam expects this year to achieve results equal to or higher than last year on the basis of continuing to innovate, renew sales space, grow private brands and strongly deploy e-commerce...
These activities need to be implemented according to plan and schedule to create a foundation for growth. In addition, one of the goals this year is to successfully open new business models, ensuring that these business locations operate effectively ,” said a representative of AEON Vietnam.
“ We will expand our network to increase customer contact points and promote e-commerce to serve the growing trend of online shopping .”
AEON MaxValu supermarket chain in Hanoi fully meets customers' daily needs.
AEON will also focus on large shopping malls with many services in a one-stop, multi-utility model for customers. At the same time, the company will pilot 2-3 medium-sized supermarkets with an area of about 5,000 m2, while focusing on promoting the mini-supermarket model to serve customers' convenience.
In particular, consider opening some points of sale in the inner city of Ho Chi Minh City, Thu Duc City and some other districts if there are suitable opportunities.
Most importantly, the company wishes to continue providing good quality products and services at reasonable prices, with its own characteristics and bringing Japanese values (standards, quality, customer service, etc.), aiming to fulfill the mission of "Enhancing the lifestyle of customers" and contributing to the development of local communities as a responsible corporate citizen serving society in every place where AEON is present".
According to retail businesses, the Vietnamese market has a lot of potential for development. There will be big changes in terms of products, demand for products and interactions between businesses, sales staff and customers. Businesses that can anticipate and respond to market changes will grow very strongly.
In 2023, despite many difficulties, affecting social life and directly impacting consumers' wallets and shopping behavior. To attract customers in the context of a large number of people having reduced income and tightening spending, AEON Vietnam strives to maintain price stability for essential items for daily life.
“ We will continue to maintain and promote the EDLP (Everyday Low Price) program to bring essential products that are widely used by consumers at reasonable prices.
For this program, usually every 3 months, AEON Vietnam will review and change the list of promotional products to suit the needs of customers. This is also one of the programs that brings practical results, is loved and highly appreciated by customers , "said Mr. Furusawa Yasuyuki.
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