Instant noodles, an indispensable dish in the family kitchen
Instant noodles were born during World War II in Japan as a food reserve and to relieve hunger during difficult times. After more than half a century, instant noodles have now become a "global" product, produced according to modern industrialization processes and are present everywhere from Europe to Asia, from restaurants to street food stalls, from offices to families; from workers, students to office workers, art stars... everyone uses instant noodles.
In Vietnam, instant noodles are the most popular fast-food. Instant noodles are not only a convenient, time-saving meal, but also attract users because they meet quality and nutritional requirements. With a total instant noodle consumption of 8.48 billion packages/year in 2022, Vietnam is ranked third in the world (Statistics of the World Instant Noodles Association - WINA, May 2023). Before 2020, this index fluctuated at 4.5 - 5 billion packages/year.
Along with the growth of the instant noodle industry, the continuous growth of Acecook Vietnam has helped this brand maintain its leading position for many years. The company's Hao Hao noodle brand has been recognized by the Vietnam Record Organization - Vietkings as the first Vietnamese instant noodle brand to sell 30 billion packages in 21 years (from 2000 to 2021).
Used regularly, but in the minds of many people, instant noodles are still only a solution when there is no other choice and there are many prejudices surrounding the dish, as well as often associated with the image of "poor", "malnourished", "affecting health"...
As a leading enterprise in the instant noodle industry in Vietnam, facing consumer concerns, Acecook realizes its responsibility to provide correct information so that consumers can enjoy the food with peace of mind, because if they use it while worrying, they will not feel delicious or happy, and no matter how dedicated the manufacturer is, they will lose their creative inspiration.
For that reason, Acecook has expanded its factory tour programs, welcoming consumers to "see and hear" how the company produces instant noodles. Every year, this company has hosted about 10,000 visitors to visit the factory. Through this activity, consumers have been able to directly observe the production process, receive instructions on how to use noodles properly, and feel secure about the product quality. Coming to Acecook Vietnam's factory, consumers can observe with their own eyes the production process of an instant noodle product from advanced technology equipment, technology transfer from Japan, a factory worth millions of USD to professional, dedicated employees.
Adding value to your product line through nutritional balance guidance
As society develops, people's concept of nutrition and food also changes. From "eating enough" to "eating well", people's needs when choosing food are not only delicious but also clean, safe and healthy. Therefore, food manufacturers like Acecook Vietnam must also change every day to keep up with social trends. The company's new development strategy is to create instant food products with high value, making great strides in quality, nutrition, health and environmental protection.
To increase market share as well as increase value for the instant noodle industry, Acecook Vietnam is constantly improving product benefits, optimizing consumer experience such as adding potatoes, peas, minerals (Calcium for children's noodles) to the product, developing new product types such as non-fried noodles, instant rice products...
At the same time, to bring an objective perspective to consumers, Acecook Vietnam also persistently communicates accurate information about instant noodles and Acecook products made with safe ingredients to experts, doctors, customers, and the public.
In addition, the company also has orientations for sustainable development goals in the coming time, one of the indispensable factors is contributing to improving the living environment, actions to reduce plastic waste in production are being implemented and considered for expansion, at the same time organizing communication activities on recycling plastic products, activities to raise awareness of community nutrition to have a healthier, more balanced lifestyle. The company is also gradually replacing and introducing more environmentally friendly packaging materials such as using forks with starch ingredients (replacing PP plastic), and paper cups and bowls.
Sharing about the desire to increase the value of the instant noodle industry, Acecook representative said: Acecook Vietnam is aiming to become a global pioneer enterprise with sustainable development. Based on the standardized philosophies and core values, we will continue to promote and innovate to adapt to the changes of the current economic and social environment. With the motto: "Dare to challenge to innovation" - "Don't be afraid of change, challenge to innovate", our company will always focus on implementing improvements, innovating working methods towards increased efficiency, constantly creating and taking on new challenges to create great successes.
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