Year-end warehouse clearance, stimulating consumer demand

In order to meet the peak shopping demand at the end of the year, supermarkets, centers, and electronics retail stores in Phan Thiet City have launched many promotional programs, discounts, and gifts to stimulate consumption, including many products with discounts of up to 50%.

Many consumer stimulus programs

This is the time when the electronics market is more vibrant than ever. Take a look around supermarkets such as: Dien may Cho Lon, Dien may Xanh, Nguyen Kim, Eden (Phan Thiet City) ... all simultaneously implement warehouse clearance programs with deep discounts from 30 - 50%, from popular products such as rice cookers, refrigerators, washing machines, televisions, computers, phones ... to high-end products such as water purifiers, vacuum cleaners, robot vacuum cleaners ... This is an opportunity for consumers to buy quality products at reasonable prices.

Deep year-end discount program, some products are up to 70% off.

At Cho Lon Electronics Supermarket (Phan Thiet City), the goods for sale are very rich and diverse. Most of the products of televisions, refrigerators, washing machines... are introduced and consulted by staff with superior features, maximum power saving... Major brands such as: Panasonic, Samsung, LG, Sharp, Sony, Hitachi, Electrolux, Daikin... also have deep discount programs. Specifically, LG 55 inch TV priced at 16.9 million VND is reduced to more than 9.8 million VND; Samsung 65 inch TV priced at nearly 30.4 million VND is reduced to more than 23.6 million VND; Samsung 75 inch TV priced at nearly 39.9 million VND is reduced to more than 28.3 million VND; LG 12kg washing machine priced at more than 21.4 million VND is reduced to more than 13.9 million VND... The supermarket also gives away discount vouchers of up to 8 million VND; gives away TV application packages and many other attractive incentives. In particular, large capacity refrigerator models from reputable brands are also being discounted from 10 - 50%. Specifically, the Casper Inverter 462L refrigerator is reduced by 47% to 8.79 million VND; the Casper Inverter 552L refrigerator is reduced by 44% to 9.99 million VND; the Samsung Inverter 280L refrigerator is reduced by 44% to 6.99 million VND... Similarly, Dien May Xanh supermarket also launched many attractive incentive policies, such as: Up to 49% discount on electronic and refrigeration products; household appliances, water purifiers, watches and accessories are reduced by up to 50%; phones and laptops are reduced by up to 30%...

This is the time when the electronics market is more exciting than ever.

Purchasing power is sluggish.

However, according to the reporter's records, in early January 2024, the purchasing power of this item was quite quiet, although most stores offered many attractive incentive programs to stimulate consumption. At the end of the year, the purchasing power of this item segment was very busy, serving home renovation, but this year customers tightened spending, so the products were carefully considered by customers, forced to meet the criteria: Right product - right need - right finance.

Customers come to shop and visit at the electronics supermarket (documentary photo).

A sales staff at Dien May Xanh said that compared to this time last year, the number of customers is not very active. Maybe because of being busy with year-end work, customers do not have time to go shopping. With attractive discount programs like now, customers will enjoy many incentives. Currently, customers mainly visit to buy items worth from a few hundred to a few million VND such as hair dryers, blenders, pans... there are few large-value orders.

Customers mainly visit to buy low-value items to meet daily consumption.

Many customers were really surprised when supermarkets introduced discounts of 10 - 49% for all products instead of just old, stocked products. However, consumers said that this was just a marketing program of large companies, they raised prices and then promoted deeply or just virtual discounts. The reason the market this year is quieter than previous years is partly because consumers have tended to switch to online shopping. Instead of going to the store, they click to shop at home and have it delivered to their doorstep. Shopping habits have changed, leading to facilities and supermarkets having to cut down on space and staff to change their business model.

The manager of an electronics store shared: “Currently, most electronics supermarkets are facing difficulties when goods are selling slowly but there are many employees, large premises and high rents. Therefore, supermarkets and electronics centers have to reduce their selling prices compared to the prices set by manufacturers to attract customers. After the Covid-19 pandemic, people's economies are still very difficult, so they are all cautious, tighten spending and consider when buying expensive items. Hopefully, the electronics market will be more positive in the days leading up to Tet.”

According to the provincial Market Management Department, the year-end commodity market is always bustling due to increased shopping demand. This is also the time when smuggling and commercial fraud activities become complicated. Therefore, consumers need to raise awareness, recognize and distinguish fake and poor quality goods and should only buy goods at reputable addresses, especially electronic goods. In addition, promptly coordinate and provide information to authorities when detecting acts of commercial fraud, trading in fake and poor quality goods, contributing to stabilizing the market and ensuring the rights of consumers.

Mr. VAN

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