(Dan Tri) - Lunar New Year is the time when people put aside the hustle and bustle of life and return to their families to welcome the new year. For Tet 2025, Vietnam International Bank (VIB) made a breakthrough by introducing a limited edition contemporary art collection "Hundred Rivers Flow to the Big Sea".
Limited edition contemporary art set "Hundred rivers flow to the ocean" from VIB.
This is not only a gift of gratitude for depositors but also a testament to VIB's efforts in bringing contemporary art closer to the community.
In the role of producer, Mr. Ly Huy Sang - General Director of Minh Long shared inspiring stories about the journey of creating this work.
Inspired by family love and culture of togetherness
"Hundred rivers flow into the ocean" is built on the image of small rivers flowing into the ocean.
When receiving the assignment from VIB, Mr. Ly Huy Sang felt excited. The work "Hundred Rivers Flowing to the Big Sea" was built on the image of small rivers, which, despite going through many rapids, always flow toward the big sea. This is a symbolic image, reminiscent of the Vietnamese tradition of family reunion, where every member, no matter how far away, always returns to their roots.
The works include "Downstream", "Gathering", "Sum vay", which are high-end ceramic products such as a set of dishes, health cups and health boxes, designed by visual artist Bui Cong Khanh. Mr. Sang commented that this is a perfect combination of contemporary art and the culture of gathering, bringing immeasurable spiritual value.
River to sea motifs are engraved on each gift.
He emphasized that each bowl and plate is not only an item to display food but also a witness to happy moments of the family. "Every time you use the items from the "Hundred Rivers Flow to the Great Sea" series, I believe you will be reminded of happy moments, moments of love," said Mr. Sang.
Mr. Ly Huy Sang - General Director of Minh Long.
The elaborate crafting process creates timeless works of art.
Minh Long and VIB both set the strictest standards to achieve perfection. Mr. Sang revealed that his team had to change the production line, fine-tuning each stage to ensure product consistency and stability.
The "Hundred Rivers Flow to the Sea" pattern is a challenge. When printed on a flat surface like a cup or plate, calculating the position can be done easily. But on a health cup with a closed round design, printing the pattern requires absolute precision. Each cup must meet the standards of size, color and sharpness of the pattern. The error does not exceed 0.001 mm, which requires a combination of modern technology and the meticulous hands of leading artisans.
Not only an everyday item, the gift set from VIB can also become a keepsake, passed down through many generations.
Minh Long has spent years searching for the best minerals in the world to create ceramic materials that are both durable and safe for health. Each product is fired at 1,380 degrees Celsius - the highest temperature currently, helping the glaze achieve a shiny, durable and dirt-resistant finish.
The classic white and cobalt blue design not only brings a pure beauty but also increases artistic depth. The patterns are hidden under the enamel layer, when looking at it, you will see the sharpness, smoothness and sophistication. This product set is not only an everyday item but can also become a family heirloom, preserving memories and inspiring many generations.
Ceramic material is both durable and safe for health.
Spreading contemporary art to the public
By launching "Hundred Rivers Flow to the Big Sea", VIB not only shows gratitude to customers but also affirms its pioneering role in bringing contemporary art closer to the public.
The work "Gathering".
According to Ms. Tu Vo - VIB Marketing and Communications Director, the bank hopes that through this gift set, customers can feel the harmony between contemporary art and the culture of gathering. This is part of VIB's long-term strategy to enhance customer experience, while spreading artistic values to the community.
Ms. Tu also shared that the cooperation with artist Bui Cong Khanh or the Minh Long ceramic brand is VIB's way of positioning itself as a bridge between finance, art and community. "We not only want to bring a gift, but also want to touch the emotional journey of customers, so that each customer can feel the deep meaning of each product," Ms. Tu emphasized.
Sustainable message from VIB
Seed paper card - a special recycled material that can be planted, symbolizing rebirth.
Each set comes with a seed paper card - a special recycled material that can be planted, symbolizing rebirth and a fresh start.
The card is not only an accessory but also a message from VIB about joining hands to protect the environment and build a sustainable future.
Sustainability also comes from the safe, environmentally friendly properties of porcelain, which do not contain lead or toxic chemicals. Enameled porcelain, fired through fire, becomes a highly durable material, waterproof, and does not react to produce toxic substances.
The work "Downstream".
The "Downstream" health ceramic cup can keep heat for at least 40 minutes. The nano-glaze layer makes the product resistant to dirt, always beautiful and new; does not change the flavor of drinks (both hot and cold), including alkaline and fermented drinks (lemon juice, soft drinks, beer...), ensuring safety for health.
Drinking water in a ceramic health cup at room temperature of 20-25 degrees Celsius can help increase the amount of ions in the water, which is good for the digestive system.
The "Gathering" ceramic bowl set with lid can be used to bring rice to work, replacing plastic and foam boxes, reducing waste to the environment, and joining hands to solve the problem of global climate change.
Reward customers with timeless values
By combining finance with art, VIB has opened a new chapter, where each gift not only has practical value but also serves as a bridge between culture, art and modern life. Through "Hundred Rivers Flow to the Ocean", VIB not only affirms its pioneering position in the banking industry but also positions itself as a value spreader, a cultural keeper and an emotional creator.
VIB opens a new chapter, where each gift not only has practical value but also serves as a bridge between culture, art and life.
From December to February 28, 2025, VIB will give customers the "Hundred Rivers Flowing to the Ocean" series of works with three sets: Downstream, Gathering and Sum Vay.
"Downstream" is a gift for customers with deposits from 300 million VND to under 2 billion VND, or an average balance in a payment account (payment account) from 300 million VND to under 1 billion VND.
"Gathering" is for depositors from 2 to under 5 billion VND, or payment account balance from 1 to under 2.5 billion VND.
With a deposit of 5 billion VND or a payment account balance of 2.5 billion VND or more, the sender will receive the work "Sum vay".
For more information, see here.
Or watch at https://youtu.be/hnPfGoibjxk
Source: https://dantri.com.vn/kinh-doanh/vib-tu-thau-hieu-den-cham-vao-cam-xuc-khach-hang-20241230221454042.htm
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