The Lunar New Year of At Ty 2025 is approaching, at calendar distribution points, bookstores, stationery stores, grocery stores, and markets in the province, there are colorful desk calendars, wall calendars, sheet calendars, block calendars... with a variety of designs and sizes.
2025 Lunar New Year calendars are sold at many stalls in the Central Market, Viet Tri city.
According to Viet Tri city, the 2025 Tet calendar has many unique and creative calendar designs with messages conveyed through each theme, close to life by famous publishers such as: Science and Technology Publishing House; Thang Long, Van Xuan, Agriculture, Hong Duc... In terms of price, this year, the price of Tet calendars is not higher than last year. Specifically, desk calendars cost from 35,000-50,000 VND/book, block calendars cost from 150,000 - 500,000 VND/book, depending on size, design and style; desk calendars cost from 130 - 200,000 VND/book...
At ZOZO Viet Tri bookstore, the large, super large, and super large calendars are printed sharply, eye-catching, with a typical red color with many themes such as: Prosperity, Glory, Everything Goes As You Wish, Vietnamese Colors, Flowers and Stones, Spring Fortune, and New Year Wishes. Ms. Kieu Thi Thu Phuong - Owner of ZOZO Viet Tri bookstore said: "With the characteristic of Tet calendars being sold seasonally and at specific times, they are concentrated on the days close to the New Year and a few days after Tet. For that reason, the bookstore has based on the purchasing power of Tet calendars in previous years, along with a survey of customer needs, so that we can import a moderate quantity to avoid the situation of not being able to sell them all."
Taking advantage of the lunch break on the last day of 2024, Ms. Nguyen Xuan Thuy, Gia Cam ward, Viet Tri city is looking to buy a desk calendar to take notes on necessary tasks. Ms. Thuy shared: "Because of the nature of my job related to tourism activities, I always need a desk calendar to conveniently monitor, arrange work time reasonably, and take notes on tasks that need to be done. Thanks to the habit of using a desk calendar, I can grasp the work conveniently, limiting the possibility of missing work due to forgetfulness. Besides, I can also easily save the old calendar, so I can review the information when necessary."
For many people, a desk calendar is an important item for work, but for Ms. Hoang Thi Tuyet, 70 years old, Minh Phuong ward, Viet Tri city, the thickness of the Tet calendar is a ruler to measure the length of time. On the last day of the year, looking up at the calendar hanging on the wall, she recalls the things she has done in the past year and is ready to hang up the new calendar she bought, with the hope that the new year will bring good health and joy with her children and grandchildren.
2025 Lunar New Year Calendar is designed with unique models and diverse sizes.
Ms. Tuyet shared: "For many years now, I have looked at the calendar every morning as a habit. Every year, the Tet calendar is improved, more meticulously cared for in terms of materials, images and colors. The numbers and information on the calendar are also easier to understand and remember. In addition, the calendar is printed with many folk songs, proverbs, fables... containing life lessons, profound human values and very practical messages."
It can be seen that over time, the Tet calendar still retains its profound traditional cultural value. However, assessing the 2025 Tet market, many publishers, bookstores, stationery stores... said that the Tet calendar market in recent years, not just in 2025, has been somewhat quieter than before.
Explaining the reason, Ms. Vu Thi Thanh Xuan - Store Manager, Tu Chon Bookstore, Hung Vuong Street, Gia Cam Ward, Viet Tri City, a major calendar publisher in Viet Tri City, said: Currently, many schools, agencies, units, banks, businesses... tend to use Tet calendars as gifts for staff, employees, and customers at the beginning of the new year. Along with that, with the explosion of digital technology, many Tet calendar models are widely promoted by e-commerce sites such as Shopee, Lazada, Tiki or websites specializing in selling calendars... with reasonable prices and fast delivery. This convenience also causes the traditional calendar market to shrink somewhat.
Not only that, in the digital age, smart devices such as phones, computers, televisions, watches... are all integrated with calendar viewing features for users to easily follow. This is also considered the reason affecting the consumption of the calendar market this year.
Although the calendar market in 2025 is somewhat less vibrant than in previous years, hanging Tet calendars is still considered a traditional cultural beauty of many Vietnamese families, becoming a decoration, a cultural and intellectual bridge between the past and the present, imbued with humanity about love for people, homeland and country of Vietnam. However, Tet calendars, regardless of version or genre, always retain their traditional values, becoming a measure of time in human life and an indispensable spiritual gift every time Tet comes and Spring comes.
Ha Nhung
Source: https://baophutho.vn/thi-truong-lich-tet-2025-225624.htm
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