In 2024, TikTok continues to affirm its role as a leading creative platform, especially in supporting content creators. One of the important strategies that TikTok is implementing to develop the creative community is to increase the budget for the Creator Fund and expand the Creator Marketplace, while improving policies to create attractive collaboration opportunities for creators and brands.
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| Creator Fund and Strong Growth. |
The TikTok Creator Fund is an important tool for creators to earn income from creating content on the platform. According to updated figures, in 2024, TikTok increased the Creator Fund funding budget by up to 50%, to support creators in having the opportunity to monetize their videos' viewership and engagement. This not only helps creators develop creative content but also encourages them to maintain innovation in their work, thereby attracting more viewers and creating greater value for the brand.
Tiktoker Luong Toan Thang shared: “The Creator Fund has really created conditions for me and many other creators to develop sustainably on TikTok. Thanks to that, I can focus on creating high-quality content without worrying too much about income, and I can also maintain the uniqueness in my personal style." He added that with the support of the Creator Fund, creators have the motivation and opportunity to contribute more, enhance their creativity without relying too much on off-platform advertising.
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| Luong Toan Thang achieved top Creator outstanding sales. |
Creator Marketplace is another notable feature that helps creators connect directly with major brands. According to the latest statistics, the number of transactions between brands and creators has grown by 30% in 2024, thanks to the innovation and development of Creator Marketplace. This feature helps creators not only earn money from creating content but also from direct collaborations with brands, increasing their presence in the advertising industry.
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| Luong Toan Thang - A prominent Tiktoker in the fashion industry. |
With Creator Marketplace, TikTok has opened up a huge opportunity for creators like Luong Toan Thang – a prominent tiktoker in the fashion industry. Luong Toan Thang shared: “These tools help me connect directly with big brands and increase my income from collaborations, while still maintaining creativity in my work.” This shows that Creator Marketplace not only benefits creators but also helps brands reach their target audience more effectively.
Although TikTok has increased support for creators, they still face many challenges, especially fierce competition as the number of creators increases. This forces them to always be creative to attract viewers. TikToker Luong Toan Thang said: "Competition is fierce; to stand out, I have to constantly update and create new content."
In addition, TikTok has also tightened its account verification rules to protect users' rights. Creators selling products must provide personal identification information, ensuring transparency and security. Thang commented that these requirements create a safer environment but also require creators to make efforts to maintain professionalism in their activities on the platform.
Luong Toan Thang, one of the most successful TikTokers in the fashion industry with over 1 million followers, believes that tools like TikTok Creator Fund and Creator Marketplace are important factors in helping him maintain his creativity and increase his income. "With Creator Marketplace, I can connect with big brands and increase my income, while still maintaining my creativity in my work," Thang shared.
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| Luong Toan Thang shares his opinion. |
According to Thang, the key factor that helped him succeed on TikTok was the ability to combine creativity and business. He believes that creators need to constantly innovate and create content that not only attracts viewers but also brings real value to the brand. With the support of TikTok, he believes that the fashion industry will grow stronger on this platform, while creating great opportunities for creators and brands to connect with each other.
With strong steps in developing creator support tools such as TikTok Creator Fund and Creator Marketplace, TikTok is creating a favorable environment for creators to develop their careers and increase their income. However, creators also need to face challenges of competition and increasing requirements for content quality.
For creators like Luong Toan Thang, TikTok is not only an entertainment platform but also a place to build a sustainable career in the fashion industry. Taking advantage of the tools and opportunities that TikTok brings will help creators continuously develop, while creating a strong and potential creative community.
Source: https://baoquocte.vn/tiktok-tang-cuong-ho-tro-cac-nha-sang-tao-quy-creator-va-thi-truong-creator-marketplace-293801.html
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