The failure of "Love by mistake" shows that remakes are no longer a safe direction for producers.
Vietnamese cinema has had many films remade from foreign scripts that have achieved great success with hundreds of billions in revenue, receiving great response from the public over the years such as Using existing stories, plots, and characters is always an advantage for producers and directors because popular scripts have been screened by the audience, and when the film is released, there will be viewers from the original version.
However, the Vietnamese remake of the original Thai version is Love the wrong best friend failed to the surprise of many people. As of February 6, after 16 days of release, the film only reached 21 billion VND. Meanwhile, the 2 films released at the same time during Tet had such a difference in revenue. The Guardian Quartet 325 billion VND, Billionaire Kiss 190 billion VND
Love the wrong best friend possesses many factors for the audience to expect such as the director Nguyen Quang Dung, Diep The Vinh. The two actors Kaity Nguyen, Tran Ngoc Vang are also highly appreciated for their beauty as well as acting ability and chemistry. The scenes in the film depict beautiful and attractive Vietnamese landscapes, every camera angle, costume, props... are meticulous. Kaity Nguyen is also the creative director of the film to create consistency in the image.
One of the most "difficult" factors in a remake is to harmonize the cultural elements of the original version with the new version. Each film has a certain social context, carrying cultural and religious elements... This is also what the audience expects in each remake. In In Love with a Best Friend , it can be seen that keeping most of the scenes as the original, only changing the profession of the character Bao Toan and adding some beautiful Vietnamese scenes is not new enough to attract the audience. The comedy in the film is very Thai, lacking connection with the local culture.
Additionally, while the film The Avengers, The Billionaire Kiss constantly update new information on social networks, media then Love the wrong best friend left behind, without any promotional methods to support box office revenue, the crew also did not have any highlights to attract curiosity and attention from the public. The singers performing the MV exploiting the beauty of the country are new faces, not yet highly recognized while those roles could have been given to famous guests to attract the audience.
In addition, Tran Ngoc Vang's red carpet kiss with Kaity Nguyen was considered inappropriate in the context of news that the actress was about to get married to her long-time boyfriend. This has reduced the audience's sympathy for the actors' efforts.
Previously, there was an opinion that using remake films was just a quick fix during the period of shortage of quality scripts. But the failure of Love the wrong best friend shows that a movie released in theaters is not simply following what is available, filmmakers need to update the audience's tastes, as well as have a more professional and methodical approach to the public.
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