The media crisis caused the revenue of "The Four Guardians" to not be as expected. Experts commented that Tran Thanh has many lessons in the race to help Thu Trang and Hoang Nam benefit.
The race for Vietnamese films during Tet has basically come to an end.
As of noon February 19, The Guardian Quartet reached 328.7 billion VND although revenue slowed down after Tet season. Tran Thanh, as usual, continues to lead the Tet At Ty film race after selling more than 4 million tickets after 20 days of release.
Kiss billion ranked second with total sales of nearly 200 billion VND. Ghost lights Director Hoang Nam's surpasses 100 billion dong After two weeks in theaters, the success of the spiritual film was "beyond the control" of experts, because the film's quality was not as good as expected.
Never before has the Vietnamese film race been as intense and fierce as the Tet At Ty film season. From the "fall from the horse" of The Guardian Quartet (compared to Tran Thanh himself) to the benefit of Thu Trang and Hoang Nam from Tran Thanh's movie being seeded dirty.
Tet movies are no longer a race of quality and guaranteed reputation. It is also a battle of communication.
Looking from Tran Thanh's "anger" with the audience
On February 17, Tran Thanh showed off his achievements. The Guardian Quartet In the top 5 highest grossing Vietnamese films of all time, share your feelings about the stormy days with the Tet season film.
"Praise and criticism are the rights of moviegoers. I happily accept all your comments. If anyone feels my message and passion, I thank them. If the audience is not satisfied, or finds the movie not as good as the previous one, I will deeply learn from my experience," Tran Thanh wrote.
Closing the post calling on audiences to go to the cinema, Tran Thanh said "I'm happy with praise and criticism, always accepting, listening and understanding".
In his previous post responding to the audience, Tran Thanh seemed to be "angry" with the audience, when he said that whoever watches the movie with a critical mindset, the Oscar-winning movie is also at fault. The media stumble left the actor with no strength to respond, according to the film critic. Nguyen Phong Viet.
In the first days of the year of the Snake, Tran Thanh clearly has no rivals. In the three days of Tet, the male director's film "bang bang" set a record, far surpassing Billionaire Kiss and Love the wrong best friend.
"More than 600 billion VND" - this is the number predicted by many experts about Tran Thanh's film, after all the film's indicators in the first three days far surpassed Mai (the director's 2024 Tet film holds the record for the highest revenue of all time".
But after only 5 days, The Guardian Quartet Revenue dropped sharply, especially after Le Giang's post to Quoc Thuan and Tran Thanh's arguments with the audience.
Tran Thanh fell into crisis.
Reply Tien Phong , critic Nguyen Phong Viet said that the crew The Guardian Quartet continuously making statements that made neutral audiences lose sympathy for both Tran Thanh and Le Giang. From negative comments, along with people who were already dissatisfied with Tran Thanh, the film's sales slowed down in an unprecedented way.
" The Guardian Quartet was once scheduled to have 6,000 screenings per day, which is something no other film has been able to do, including Hollywood blockbusters. But too many factors combined to make Tran Thanh's film only stop at about 350 billion VND. This is something that even Tran Thanh himself did not expect," said critic Phong Viet.
Umbrella The Guardian Quartet still at the top of the Tet film season, experts believe that the results of the Tet film season bring Tran Thanh many lessons. "Tran Thanh will have the opportunity to do better, fix what is not good because of underestimating the audience's taste. I still believe the director has a lot of potential to do better for the upcoming project," the expert said.
Formal
Counterbalancing Tran Thanh's crisis is Thu Trang's benefit.
The female director shows off her all-in approach to media with a series of well-planned strategies, from following the trend of blindly ripping off bags - Billionaire Kiss There are two endings, see PR trick Billionaire Kiss give milk tea or give tickets to the concert "Brother overcomes a thousand obstacles"...
After all the strategies and benefits from Tran Thanh's movie being criticized, in the end Billionaire Kiss pushing revenue past the 200 billion mark.
Phong Viet expert said that even Thu Trang did not foresee this. Billionaire Kiss supported after The Guardian Quartet fell into crisis. The female director saw this as an opportunity, had a tight plan to push the film to 200 billion VND, something no female director has done except Ngo Thanh Van.
"Thu Trang's media chess game was successful thanks to her profiting from the crisis." The Panthers. It is possible that Thu Trang wants to build a brand to return to compete with Tran Thanh during Tet next year," the expert said.
Critic Phong Viet added that Thu Trang is the one who invested the most money in the media, not Tran Thanh or the crew. Love the wrong best friend . Today's sales results show Thu Trang's methodical strategy.
Thu Trang is "forced" to compete in the media, because the female director does not always have the opportunity to push revenue to the 200 billion VND mark. From Con Nhót nhớ chồng to Sister Thirteen, Or other movies with Thu Trang, no movie has been as successful.
"The billion dollar kiss "This is the most surprising turnaround film in the history of the Tet film season. Tran Thanh still beat Thu Trang, but the media disadvantage did not help the male director win big like every time," the expert commented.
Another film that also benefits from the media race during Tet is Ghost lights. Although the screenplay is not excellent, the work of Hoang Nam still racing to the finish line with revenue of more than 100 billion VND.
Interview , Hoang Nam said he did not intend to run the media. However, the series of audience calls for help and press arguments when Ghost lights The script from director Hoang Nam was criticized because it was not like what the director said.
"I don't trust the crew. Ghost lights sitting still in the media race. What happens on social networks proves that they are also methodical in pushing film revenue. To me, the director should be happy when the film is not as high quality as Ghost lights reached 100 billion VND in sales again," said the expert.
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