According to the Ho Chi Minh City Department of Tourism, the city will implement 8 domestic promotion programs and 6 international tourism promotion programs in 2024.
Some domestic promotion and advertising programs were implemented by Ho Chi Minh City at the beginning of 2024, such as: The ceremony to welcome tourist groups to Ho Chi Minh City on the first day of the new year (January 1) at Tan Son Nhat International Airport; Vietnamese Tet Festival at Le Van Tam Park (District 1) from January 18-21.
In addition, the Ho Chi Minh City Ao Dai Festival is scheduled to take place in March from April 4-7; the Ho Chi Minh City Tourism Festival will take place at 23/9 Park (District 1) with over 200 tourism and culinary booths.
The events have created conditions for localities and businesses to access and introduce tourism products and services to domestic and foreign tourists, stimulating domestic tourism during the April 30 holiday and summer 2024.
From May 31 to June 8, the 2nd River Festival will take place at Saigon Port, Hiep Phuoc Port, and tourist areas/destinations in Ho Chi Minh City. The activity aims to promote waterway tourism, a product type that Ho Chi Minh City is promoting investment in to become a typical tourism product in the future.
The 18th Ho Chi Minh City International Travel Expo - ITE HCMC is scheduled to take place from September 5 to September 7 at the Saigon Exhibition and Convention Center SECC, District 7... From December 6 to 8, the Techcombank Ho Chi Minh City International Marathon 2024 will take place.
Notably this year, it is expected that in June or July, 6 programs will promote Vietnam - Ho Chi Minh City tourism in Germany, the US, the UK, Canada, Singapore, and Australia.
According to the Department of Tourism, promotion and advertising programs in 2024 will be thematic, focusing more deeply on the tourism strengths of Ho Chi Minh City.
In 2024, Ho Chi Minh City tourism will have many activities to attract domestic and international tourists.
Tours to learn about old Saigon always attract international visitors.
The theme of the 2024 river festival season 2 promotes waterway tourism, which is driving investment to become a typical tourism product.
Ho Chi Minh City Ao Dai Festival, honoring traditional national cultural identity.
A representative of the Ho Chi Minh City Department of Tourism said that during the 7-day Lunar New Year holiday (from February 8-14, or from December 29 to January 5), the city's tourism industry attracted about 75,000 international visitors to Ho Chi Minh City, an increase of 15.4% compared to the previous Tet; Ho Chi Minh City's tourist and entertainment areas welcomed about 1.8 million visitors.
Revenue during the 7-day Tet holiday was over 6,500 billion VND, up 4% compared to the Tet holiday of Quy Mao.
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