Developing OCOP products is identified as one of the important tasks of the province, associated with the implementation of the National Target Program on New Rural Development. The star of an OCOP product evaluates the quality, competitiveness and potential of that product.
With the goal of maintaining, gradually improving quality, developing and affirming the brand in the market, the improvement of OCOP products is being carried out by sectors and levels in the province with many practical and effective solutions...
The specialty sticky rice of Black Crow of Thang Son commune, Thanh Son district has completed the criteria and registration documents for the province's 3-star OCOP product in 2024.
Raising the level of agricultural products
Located 7km from the center of Yen Lap district, Xuan Thuy is a mountainous commune with more than 90% of Muong and Dao ethnic people living there. Taking advantage of the large land area, mastering the technical process and new production thinking, Xuan Thuy commune has more than 10 hectares of Dien grapefruit grown in an organic direction; annually selling nearly 300,000 fruits to the northern provinces with a selling price of around 20,000 VND/fruit.
Mr. Nguyen Van Nen - Director of Xuan Thuy Grapefruit Cooperative said: “The cooperative was established in 2019, with 13 members producing and trading grapefruit. Thanks to the organic farming method, the loose soil has helped Dien grapefruit trees grow greener, healthier, less pests and diseases, improving productivity and product quality, surpassing traditional grapefruit cultivation”. In 2021, Xuan Thuy Grapefruit products of the cooperative were recognized as 3-star OCOP products and participated in trade fairs and seminars in many places inside and outside the province, and were highly appreciated by all levels and sectors for their quality.
Yen Lap district currently has 23 products meeting OCOP standards, of which 21 products have achieved 3-star OCOP certification and 2 products have achieved 4-star OCOP certification. In the process of implementing the OCOP Program, Yen Lap district has proactively implemented activities to encourage and facilitate product producers to expand their business, link production and consumption; and strengthen trade promotion and product promotion. The success of Xuan Thuy Grapefruit Cooperative has shown the positive effects of applying high technology in the direction of organic production. This is a model of Yen Lap district that motivates households growing grapefruit and fruit trees to apply organic production methods in production, contributing to protecting the environment and the health of consumers.
To improve product quality and effectively implement the OCOP Program, from now until the end of 2025, the district will continue to classify and evaluate products; promote propaganda to encourage economic organizations and families to register to participate in evaluating and classifying OCOP products. Strengthen trade promotion, pay attention to creating favorable conditions for OCOP entities in the district to display, introduce and promote typical products participating in markets and exhibitions.
This year, Mr. Dinh Van Du's family in Giai Thuong area, Thang Son commune, Thanh Son district harvested nearly 2 tons of Black Crow sticky rice on an area of over 0.5 hectares, with an estimated revenue of nearly 40 million VND. Mr. Du said: "Black Crow sticky rice is only suitable for growing in the summer-autumn crop with a growing period of 143 days. This year, due to many natural disasters, my family did not expand the planting area as much as every year, but the rice plants grew well, almost as tall as a person, giving high yields."
According to the Vice Chairman of the Commune People's Committee Dinh Cong Trong, in the years 2017-2019, the entire crop area of the commune was abandoned by the people. The leaders were even more concerned when deploying new varieties into production but still suffered losses because the crop often had many pests and was prone to erratic rains and storms. In 2020, with the support of the District Department of Agriculture and Rural Development, Thang Son commune piloted 3 hectares of Black Crow sticky rice, yielding nearly 1.5 quintals/sao with an economic value 2.5-3 times higher than that of ordinary rice. In the second crop, Thang Son commune expanded the area to 3 areas with a total of 20 hectares. 100% of the production was organic, using manure, and not using herbicides. Up to now, the area of Black Crow sticky rice in the commune has increased to 75 hectares, this year's crop yield reached more than 300 tons. The product has been promoted through the e-commerce channel of the Department of Industry and Trade, social networking platforms and participation in trade fairs inside and outside the province.
Comrade Phan Thanh Truong - Deputy Head of the Department of Agriculture and Rural Development of Thanh Son district said: "The model of growing Black Crow sticky rice of the district not only helps preserve local specialties but also promotes to people in areas adjacent to industrial parks not to skip crops because of the outstanding economic efficiency of this rice variety. In 2025, the district will continue to expand the area of growing Black Crow specialty sticky rice to 100 hectares in the communes of Thang Son, Yen Son, Yen Lang, Cu Dong. At the same time, the district continues to proactively coordinate with departments, branches, and units to strengthen training for commune-level officials and OCOP product owners; create all conditions to support owners to complete products, evaluation records, and product classification. By the end of the year, the district strives to have 38 OCOP products with 3 stars or higher. The products are effective, have strong consumption in the market, and become the driving force for economic development in rural areas".
The province's OCOP products participate in exhibitions at trade promotion fairs, connecting supply and demand of OCOP products.
Awaken inner strength, achieve goals
Correctly identifying strengths and characteristics is considered the "foundation" for successfully implementing the OCOP program. The province is focusing on consolidating and perfecting product packaging models, evaluating quality, accompanying product owners, determining market targets to have appropriate production plans, thereby arousing the internal strength and determination of each organization, individual, and enterprise in production, creating product and service value.
From 2021 to present, the whole province has had 220 more products and product groups recognized as meeting OCOP standards. OCOP products meet quality and food safety standards and regulations; have diverse designs and packaging, are environmentally friendly, and meet market requirements.
Product promotion, introduction and consumption are also focused with 15 points of sale and introduction of OCOP products in 10 districts, cities and towns including: Viet Tri city, Cam Khe district, Thanh Ba, Yen Lap, Tan Son, Thanh Thuy, Thanh Son, Tam Nong, Ha Hoa, Doan Hung.
Currently, the whole province has 237 products evaluated and classified as OCOP products, of which 1 product has achieved 5-star rating, 54 products have achieved 4-star rating, and 182 products have achieved 3-star rating. With the support from local authorities, OCOP entities have gradually raised awareness and responsibility in their efforts to maintain and develop products. In particular, quality is an important factor that is placed on top.
Along with that, we need to increase product promotion and advertising as well as invest in equipment, improve packaging, etc. and to help the product go further in the market, we need to improve the criteria and areas that are still limited, aiming to raise the OCOP star for the product.
Ms. Le Thi Hong Phuong - Director of UT Tea Investment and Development Company Limited, Van Linh Commune, Thanh Ba District said: "With the guidance and support from professional agencies, we have basically completed the conditions to be recognized as a 5-star OCOP product. Upgrading the product will be a favorable condition for our company to expand consumption and develop widely in foreign markets, so we always try to maintain and improve the criteria to increasingly improve the quality of the product".
Continue to implement the OCOP Program for the period 2021-2025; the whole province strives to have 368 OCOP products with 3 stars or more by the end of 2025 from 303 entities including enterprises, cooperatives, cooperative groups, farms, craft villages, and production establishments with business registration participating in the program.
To effectively implement the goal, the Department of Agriculture and Rural Development has directed specialized departments to continue to guide and support entities to complete product development. Review the planning of raw material areas, select traditional, typical, indigenous products... to develop OCOP products.
The Department of Agriculture focuses on coordinating with other departments and localities to promote information dissemination and popularization so that OCOP subjects can better understand the content, purpose, meaning and be responsible for maintaining and developing the product; encourage and support subjects with documents and procedures to participate in the assessment and re-recognition of OCOP products when due.
Mr. Tran Tu Anh - Deputy Director of the Department of Agriculture and Rural Development said: "The agricultural sector always accompanies the subjects to develop OCOP certified products; focusing on ensuring the quality of certified products as well as upgrading the star rating for promising products. At the same time, closely coordinate with local authorities and subjects to discuss and develop development plans for each product, identify indicators that can still be improved, upgraded and implement measures, guide subjects to complete the dossier; promote promotional activities, trade promotion, connecting supply and demand of OCOP products".
Thu Giang
Source: https://baophutho.vn/nang-sao-cho-san-pham-ocop-222233.htm
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