The Management Board of My Son Cultural Heritage (Duy Xuyen District, Quang Nam Province) has just launched a multilingual audio guide product to serve tourists. This is a product in a cooperation program between the Management Board of My Son Cultural Heritage and Vietsoftpro Joint Stock Company.
Listen to automatic narration
Since June 19, Audio Guide has been put into testing, and up to now, nearly 2,000 visitors have used and highly appreciated the product in supporting information about My Son. Accordingly, visitors listen to the explanations according to their preferences with explanations in many languages; listen again and again. After a period of use, the explanation content will be adjusted and updated with appropriate information.
Coming to My Son, visitors can buy an automatic tour ticket (VND 50,000) at the counter and install the Audio Guide "My Son Monuments" on the App Store or CH Play to experience the application. After entering the ticket code or scanning the QR code, 40 stories in 6 languages: Vietnamese, Korean, Japanese, Chinese, French, English are displayed. Tourists can listen to all 40 stories corresponding to 40 main attractions at My Son temple complex with their phones. The ticket is valid for 8 hours. In addition to buying an automatic tour ticket by phone, visitors can choose an automatic tour with pre-installed headphones.
Ms. Phan Minh Thao, Product Manager, Vietsoftpro Joint Stock Company, said that the multilingual automatic commentary system was developed by the company based on the criteria of "Convenient", "Intuitive", "Attractive" and "Technology Application". By simply scanning the QR code, users can easily access and listen to the commentary content, view multimedia images and especially the location map system, useful directions for visitors when exploring the relic space. "Through stories exploited in many aspects related to history, culture, art, architecture and typical characteristics of the temples at My Son relic, visitors will have useful and meaningful sightseeing moments" - Ms. Thao said.
Foreign tourists experience multilingual commentary at My Son temple complex
Spreading the value of relics
According to Mr. Phan Ho, Director of My Son Heritage Management Board, visitors can listen to clear explanations without being affected by the surrounding environment during busy times. Applying products with selected technical technology, the treasure trove of information and artifacts at My Son is spread, leading historical stories about My Son to visitors with just one click, one touch.
Audio Guide was built and completed over the past 2 years with Vietsoftpro Joint Stock Company investing and operating costs. "Investing in digital transformation requires large resources to implement. My Son has taken advantage of the resources of the business community instead of state investment. This is also a new approach in the work of preserving and promoting the value of My Son heritage today. This approach has solved the financial problem for the unit in the period of scarce investment resources. Advanced techniques and technologies directly invested in the technology infrastructure system have really brought positive results" - Mr. Ho assessed.
Ms. Phan Thi Hong Hanh, Director of Kien Phat Nguyen Company Limited (Da Nang City), said that this is a very suitable product for travel agencies specializing in serving individual customers, online business and convenient for tourists, especially those who travel independently. Using the application helps tourists understand more about My Son, saving costs for tour guides.
Ms. Zoe (a French tourist) and her boyfriend Wuwa (a Canadian) visited My Son for the first time and were excited to experience the multilingual guide application. "All information at My Son is explained specifically in French, which I find very special compared to other relics in Vietnam that I have been to. This is a very useful product" - Ms. Zoe shared.
Mr. Van Ba Son, Deputy Director of the Department of Culture, Sports and Tourism of Quang Nam province, said that products need to be continuously upgraded and improved to better serve tourists, and that products put into operation must not be "forgotten".
Promote culture to the world
Over the years, the My Son Heritage Management Board has digitized thousands of artifacts at the relic site, the Sa Huynh - Champa Museum and the My Son Museum; applied digital utilities to patrol and manage 1,158 hectares of forest. "During the time affected by the COVID-19 pandemic, tourism was frozen for a long time, tours were canceled, My Son cooperated with Metaverse VR360 Company to build a virtual reality tour to bring My Son's image to appear more on electronic information systems, newspapers, social networks, connecting My Son with tourists around the world" - Mr. Phan Ho said.
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