MB "reaps" prestigious awards from Visa and NAPAS

Recently, the Military Commercial Joint Stock Bank (MB) was awarded a series of prestigious awards by Visa International Card Organization and Vietnam National Payment Joint Stock Company (NAPAS), affirming MB's leading position in the digital transformation race of the banking industry to bring the best experiences to customers.  

Double prestigious award from Visa

At the Digital Future Forum & Client Appreciation Night 2024 event of Visa International Card Organization held on December 5 in Hanoi, MB was honored to receive two award categories: Leading Bank in Transaction Frequency via E-Wallet 2024 and Leading Bank in Marketing Campaigns 2024.

MB received the award "Leading Bank in E-Wallet Transaction Frequency 2024" from Visa

It is known that MB is one of the first banks to comprehensively deploy payment methods. The award from Visa has contributed to affirming MB's position as the leading digital transformation bank in Vietnam.

According to MB representative, the bank's new mobile payment methods (Apple Pay, Google Pay, Garmin Pay) have received positive consumption from customers. "Customers are guided and have access to these modern payment methods through optimized communication channels from MB," said MB representative.

Visa awarded the “Leading Bank in Marketing Campaigns 2024” award to MB

In particular, MB is also recognized by Visa as the leading bank in 2024 Marketing campaigns, notably the Olympic communication campaign. This is a communication campaign for a privilege program, specifically, MB Visa cardholders who meet the spending requirements will be given a 5-day, 4-night all-inclusive trip to France to watch the Olympics. The program received a lot of attention from customers and very positive feedback from the award winners, who commented that the program was "professional and meticulous from the smallest things", from visa preparation to accommodation, ... all were carefully prepared by the organizers.

MB's Olympic communication campaign reached 25 million views on social media platforms, bringing significant results - shown through "telling" numbers such as: the number of customers actively using MB Visa cards increased by 114%, spending increased by 18%, the number of eligible spending customers increased by 62% compared to the time before the campaign.

In addition, MB's Olympic media campaign images also covered everywhere, from supermarkets to outdoor advertising (OOH).

"Reaping" awards from NAPAS

Also within the framework of the 2024 Member Organization Conference of the National Payment Corporation of Vietnam (NAPAS) at the end of November in Nha Trang, NAPAS held a ceremony to honor member organizations with outstanding contributions in 2024. Of which, MB was honored in three award categories.

Specifically, MB was named in the category “Outstanding Performance Bank – Typical Bank 2024” along with Techcombank and BIDV. According to the representative of NAPAS, this is an extremely important award of 2024, honoring three banks that have made comprehensive contributions to the entire system and met the most criteria: (1) total number of issuance transactions, (2) total number of payment transactions, (3) total issuance transaction value and (4) total payment value.

MB with more than 30,000 VietQR codes was honored by NAPAS as the leading bank in expanding VietQR services to customers.

With 1.5 billion transactions, accounting for 17.4% of NAPAS247 transactions via the NAPAS system, MB was honored in the award category "Outstanding Bank in NAPAS 247 Transaction - Leading bank in promoting the development of NAPAS 247 services". This is an award to honor the leading member organization in the number of NAPAS247 transactions in the order issuance direction.

In addition, MB continues to be present in the award category "Bank with The Best VietQR Network - Leading bank in expanding VietQR services to customers" for the leading member organization in the effectiveness of expanding VietQR services to customers. The award is based on the criteria of leading in the number of VietQR codes of the beneficiary side with at least 20 regular money receiving transactions each month. In which, MB with more than 30,000 VietQR codes meets the award criteria along with two other banks, Vietcombank and Techcombank.

The prestigious awards from Visa and NAPAS are a testament to MB's efforts and commitment to innovation, creativity, and bringing the most modern and convenient payment solutions to customers, while affirming MB's reputation and outstanding capacity in applying new technologies, contributing to promoting the digital transformation process in the Vietnamese financial and banking market.

Vietnam.vn