Signing of K-Food franchise agreement in Vietnam

The signing ceremony was attended by Chairwoman of the Board of Directors of Kingsworld Group Co., Ltd. Tran Thi Do Uyen and members of the company's board. On the side of Repang F&B Co., Ltd. (Korea), there were CEO Song Hye Kyung and members of the Board of Directors. The ceremony was attended by Chef Park Min Won, Director of Repang's R&D Center, Vice President of the Korea-China Culinary Culture Exchange Association.

Chairwoman of the Board of Directors of Kingsworld Group Company Limited Tran Thi Do Uyen (left) and members of the company's board of directors at the signing ceremony

CEO of Repang F&B Co., Ltd. Song Hye Kyung (right) and members of the Board of Directors at the signing ceremony

Sharing at the signing ceremony, Ms. Song Hye Kyung said: “Compared to rice cake products (tokpokki) of companies in the same segment, we specifically chose Vietnam's ST25 rice flour to replace Korean wheat flour to produce Repang rice cakes, in order to bring products that are more suitable to Vietnamese tastes. The biggest reason why we chose Kingsworld as a partner is because we highly appreciate your company's communication and promotion capabilities, which can bring products further.”

Members of the Board of Directors and Board of Management of the two companies at the signing ceremony

Ms. Tran Thi Do Uyen, Chairwoman of the Board of Directors of Kingsworld Company added: “After a period of studying and researching the Korean market, we decided to choose Repang because the rice cake products produced by Repang are different from regular rice cake products. Repang uses Vietnamese rice flour instead of wheat flour, which helps Repang's products have a more special flavor, suitable for Vietnamese tastes.”

With the desire to bring products made from Vietnamese rice flour to the world, Ms. Do Uyen expressed: "Vietnam's strength is rice. Therefore, I hope that both companies will develop more products made from Vietnamese rice and rice flour in the future."

Ms. Tran Thi Do Uyen and Song Hye Kyung signed the franchise agreement.

Repang F&B is a leading rice cake manufacturer, specializing in supplying rice cakes to famous convenience store chains such as GS25 and 7-Eleven. The company is currently using Vietnamese ST25 rice flour to produce rice cakes. Repang is honored to cooperate with Kingsworld to produce and launch many high-quality rice cakes and noodles, using different ingredients compared to competitors in the same segment. Currently, Repang's noodles are made from wheat flour. Therefore, when the joint venture restaurant chain is successfully operating in Vietnam, Repang hopes to use entirely Vietnamese rice flour to produce noodles.

Repang's signature packaged rice cake products

After the signing ceremony, chef Park Min Kwon performed a cooking demonstration, transferring the preparation process of some dishes on the menu of the soon-to-open restaurant chain.

“To ensure the freshness of the dishes, the rice cakes will be produced fresh in the restaurant’s kitchen instead of being produced in a factory and then shipped,” said chef Park Min Won.

Repang Company's many rice cakes combined with fresh Vietnamese foods create the restaurant chain's signature dishes.

Chef Park Min Won demonstrates the process of making traditional rice cakes

Diners observe the cooking process, enjoy and evaluate the dishes.

Kingsworld Company Limited consists of 6 affiliated companies, operating in many fields from construction, transporting oversized and overweight goods to retail distribution, with its greatest strength being green energy.