In recent years, in Vietnam, the fashion market has become increasingly "bustling" and developing. At the same time, the market is also facing the risk of saturation. Brands without specific core values ​​and smart strategies will easily be eliminated from the "fashion race". Standing out in that context, Womax has focused on pricing policy with high-quality products. This has created a competitive advantage for the brand.

Fashion brand with big ambitions

According to the founder of Womax, although the fashion market is currently trending positively, there is still a gap in quality and price between segments. Products in the high-end segment are often not aimed at the majority of customers, while products in the lower segment do not guarantee quality. Realizing the key point, the founder created Womax with the desire to bring high-quality products to the majority of customers.

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Womax designs are highly practical and suitable for many different occasions. Photo: Womax

From the very beginning, Womax has focused on researching materials, designs and advanced manufacturing technology. The materials used in Womax collections are carefully selected to ensure durability, breathability and skin friendliness. The designs of Womax products are also carefully researched to suit many body shapes at different times.

Brand representative - CEO and brand founder, Mr. Nguyen Dinh Huynh shared: “Womax will not simply provide fashion products, but through that, we want to convey the message that everyone deserves to wear beautiful and quality clothes, regardless of class or social status. If fashion is differentiated for a particular group of people, fashion will no longer be fashion.”

Mr. Huynh also added that Womax's vision in the future is to become a leading fashion brand in the popular segment with high quality. The brand will constantly innovate and create to meet the needs of customers as well as changes in the market.

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Womax's line of jackets uses Polyester material that is water-resistant, durable, holds its shape well, and is wrinkle-resistant. Photo: Womax

The brand demonstrates consistency through every message it conveys on the media. The brand always follows the motto “Luxury for All Classes”. This is also reflected in Womax’s four core values.

The first value is about quality in every product. Every product launched to the public needs to be carefully researched, ensuring maximum durability and comfort. The second is about reasonable prices suitable for the majority of consumers. The third is about dedication and professionalism towards customers. Finally, the brand is aware of the phenomenon of "fast fashion" so it always maintains the value of sustainability with the environment and the community.

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Womax always puts all its heart into each product, from quality to design. Photo: Womax

Implement the motto "say it, do it"

Always communicating the slogan “Luxury for all classes”, Womax also acts to prove its practicality. Currently, the brand has launched to the public many types of products such as men’s polo shirts, men’s t-shirts, men’s windbreakers, sweatshirts, men’s thermal shirts and men’s suits…

The materials used are different for each product, suitable for each shirt line. It can be mentioned that the jacket line will use high-quality Polyester with an abrasion-resistant, soft, breathable surface, and can insulate, high humidity... In particular, the thermal shirt line uses the most complex synthetic fabric with 44% acrylic, 36% rayon, 15% polyester, 5% polyurethane to help the product be soft, 4-way stretch, breathable and not cause skin irritation.

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Womax designs are highly practical and suitable for many different occasions. Photo: Womax

Products with modern materials, high quality and technology have reasonable prices. Womax targets a price range of about 180,000 - 350,000 VND. Explaining this price, Womax shared that the brand is self-sufficient in the production chain from research, design, raw materials to finished products. This helps Womax to strictly control the quality of each product, at the same time, optimize production costs, bringing products with the most reasonable prices. On the other hand, the price is also based on Womax's spirit of "Luxury for all classes". Womax is realizing the "dream" of shortening the distance between high-end fashion and the majority of consumers.

When fashion is not just about clothing but also a way to express personal values, Womax has chosen a distinct path, focusing on the balance between quality and sustainable value.

Explore and experience products from the men's fashion brand Womax:

Website: https://womax.vn/

Fanpage: Womax

Bich Dao