Moc Chau plum blossoms "wear a pure white coat" that captivates tourists

In spring, the plum tree-filled areas of Moc Chau plateau are covered in a pure white coat, as if to attract visitors.

Plum blossoms are in full bloom on Moc Chau plateau, Son La. (Photo: Quang Quyet)

At the time when plum blossoms have been in full bloom since after the Lunar New Year until now, on average every day Moc Chau district, Son La province, welcomes tens of thousands of tourists to go spring sightseeing. This year's plum blossom season in Moc Chau (Son La) is more beautiful than every year thanks to favorable weather, flowers in many gardens of the same species are blooming evenly, attracting more tourists from all over the country.

In spring, the plum-tree-rich areas in the Moc Chau plateau are covered in a pure white coat. The owners of Moc Chau plum gardens calculate the time to strip the leaves so that the plum trees bloom at the right time when people go on spring outings.

In Na Ka valley, pine forest of Ban Ang, Mu Nau... some plum blossom gardens bloom early, people come to take pictures, check-in, post on personal information pages, social networks, creating a strong effect. Some late blooming flower gardens will continue to be attractive destinations, attracting tourists to Moc Chau. Thus, the time of Moc Chau tourism associated with plum blossoms instead of taking place in 1-2 weeks of blooming flowers has been extended to about 5-6 weeks.

At this time, due to the sudden increase in visitors in a short period of time, many groups of visitors traveled by private vehicles, quickly checking in at Moc Chau, so there were many complaints about the overload of visitors.

Grasping the trend of plum and apricot blossom tourism in the northern mountainous provinces, many travel agencies have launched plum blossom check-in day tours and 2-day weekend tours. In addition, young people are also quickly taking trips to catch up with the trend with destinations that have day trips.

For two consecutive years (2022-2023), Moc Chau National Tourist Area was voted and honored with the award "World's Leading Regional Natural Destination" by the World Travel Awards. This has been creating new momentum for the development of Moc Chau tourism.

Moc Chau is one of the national key tourism centers in the development strategy of tourism in the Northwest region. In the coming time, Moc Chau will be planned to become a driving force for tourism development in Son La province and the Northern midland and mountainous tourism region with a diverse, unique, branded, highly competitive tourism product system associated with natural landscapes and cultural identities of ethnic groups.

At the same time, Moc Chau is promoting the development of attractive and highly competitive tourism products; focusing on improving the quality of travel, accommodation, food and beverage, entertainment services; focusing on developing key products to better serve tourists coming to Moc Chau every spring.

Plum blossom gardens in Moc Chau began to bloom before the Lunar New Year and then burst into full bloom. Many gardeners said that this year is the season when the flowers are at their most brilliant. Along with the spread of photos taken with plum blossoms that have gone viral on social media, the number of visitors to Moc Chau after the Lunar New Year has increased beyond imagination.

Let's look at the pictures of Moc Chau's pure white plum blossoms that captivate tourists: