The program introduces the unique cultural features of Zhejiang, the Asian Games and an overview of Zhejiang's unique tourism resources. With the theme "Enjoying Poetry and Paintings", the program has partly recreated a Zhejiang full of cultural colors such as the art of tea drinking, listening to the ancient art of zither...

Zhejiang art performance at the conference to promote tourism and cultural exchanges.

The program also introduces 3 new tours of Zhejiang. They are: Discovering the ancient capital of a thousand years, awakening memories of Zhejiang; Poetry reading tour on the banks of 3 rivers, tourism in response to the Asian Games; and Zhejiang Poetry and Painting Tour, tourism to support the Asian Games.

The tour to explore the ancient capital of a thousand years, awakening memories of Zhejiang, takes visitors to visit the Liangzhu National Archaeological Park in Hangzhou, the Olympic Center Gymnasium and the Olympic Sports Center Tennis Hall, the West Lake Scenic Area (Hangzhou), the Deqing Sports Center (Huzhou) and Anchang Ancient Town, the Prince Wine Museum of Shaoxing, the climbing competition venue of the Asian Games, the Shaoxing Olympic Sports Center, the Zhejiang Ocean Sports Center (Shaoxing), the Night Scene in Ningbo; Visit the ancestral home of Huang Daxian...

Poetry recitation tour on the banks of 3 rivers, Asian Games response tourism introducing Drum Tower, light and lamp show, Tri Vi Quan, Hai Duong Relic Museum (Hangzhou), Lan Dinh Ky, enjoy Shaoxing cuisine, see Vietnamese Opera as Intangible Cultural Heritage of Humanity, visit Lu Xun's house, China's first flooded park Kinh Ho, Baseball Physical Training Center, visit Duc Thanh town, Mac Can mountain scenic spot...

Zhejiang Poetry and Painting Tour, Asian Games Relay Tour takes visitors to the Southern Song Dynasty Palace Deshou Heritage Museum, visit the Asian Games Theme Park, Guazhu Lake, Ninghai Forest Hot Springs, Maoyang Port, Ningbo Film Studio, Ninghai Forest Hot Springs, Xiangshan Sailing Competition Center (Ningbo), Tianyige Museum, visit Wenzhou Ancient City, Jinhua Cultural Square, Wenzhou Fitness Center...

At the program, Ms. Trinh Ni, Head of the Department of Educational Technology (Department of Culture and Tourism of Zhejiang Province) said: “Zhejiang and Vietnam have had a close and harmonious relationship since ancient times, from the art of tea ceremony to calligraphy, from the art of painting to chess, the two sides have constantly learned from each other. As the 19th Asian Games and the 4th Asian Paralympics are about to take place in Hangzhou (Zhejiang), we invite you to enjoy the beautiful scenery, enjoy delicious food and watch sporting events, to fully experience the beautiful scenery, modern style of Zhejiang, the innovative power and hospitality of Zhejiang”.

Ms. Trinh Ni spoke at the ceremony.

Mr. Nguyen Quy Phuong, on behalf of the Vietnam National Tourism Administration, said: “Zhejiang is a coastal province in the East of China, with a strong economic development, lyrical natural scenery, a long history and is one of the cradles of Chinese culture. Zhejiang people are warm and hospitable. With Zhejiang province, the two sides have organized many tourism cooperation exchange activities, contributing to enhancing understanding, friendship and cooperation between the two sides. The Vietnam National Tourism Administration and the Department of Culture and Tourism of Zhejiang province signed a Memorandum of Understanding on tourism cooperation to create a basis for cooperation and favorable conditions to promote Vietnamese tourists to China and Chinese tourists to Vietnam. The Zhejiang, China tourism promotion program in Hanoi is an opportunity to connect tourism businesses of the two countries, helping to widely promote and share the image and tourism potential of Zhejiang to the business community and people of Vietnam, promoting tourism cooperation and contributing to further developing the Vietnam-China strategic partnership.

News and photos: KIM LIEN

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