Ho Chi Minh City is a special urban area, a major tourist center in the region, playing a leading role, a driving force to promote and disseminate major policies and guidelines in researching the potential for creative tourism development associated with promoting cultural heritage and cultural industry. From there, it helps to share experiences and be a reference source for other localities across the country to develop the tourism industry effectively and sustainably.
Tourism products associated with cultural heritage values
Ho Chi Minh City currently has 185 relics that have been ranked, including 2 special national relics (historical relics), 58 national relics (2 archaeological relics, 32 architectural and artistic relics, 24 historical relics), 125 city-level relics (75 architectural and artistic relics, 50 historical relics) recognized. Currently, the city has 18/21 districts with cultural tourism programs such as: "Tan Phu, go and remember", "Memories of Saigon - Cho Lon", "Saigon for a hundred years - Hoa qua thuan ho", "Visit Cho Lon to see lion dance", "Saigon alive", "Saigon Special Forces' memories", "One day of tourism - Imprint of District 10", "There is a very different Cho Lon", "Go Vap - A hundred years of finding the old traces", "Hoc Mon - Historical land", "Phu Nhuan - Where we return". In 2022, Ho Chi Minh City Tourism Department also built two new, unique products with the characteristics of the City: "Viewing the city from above" by helicopter and "Cruise on the Saigon River".
The city has 9 types of traditional craft villages operating and developing, including 7 types of small-scale handicraft villages such as: Rice paper craft village; Weaving craft village; Bamboo blind craft village; Basket weaving craft village; Incense making craft village; Salt craft village; Dried seafood processing craft village. Developing traditional craft villages helps tourists have the opportunity to express their creativity when visiting and participating in hands-on experiences at craft villages.
The city also has many performing arts spaces that attract domestic and foreign tourists: Truc Mai House - a place to introduce and perform traditional musical instruments such as flutes, monochords, zithers, zithers, drums, lithophones, T'rungs, K'long puts, etc.; Boi Theater at Le Van Duyet Mausoleum - a place to introduce traditional Tuong art and plays about the life of "Duc Thuong Cong Ta Quan Le Van Duyet"; Collection of traditional musical instruments at the private home of Meritorious People's Artist Duc Dau; Circus and puppetry at Gia Dinh Park and Lu Gia area; Traditional and modern art programs at the City Theater; Water puppetry at the Labor Culture Palace and the City History Museum; Cai Luong at Tran Huu Trang Theater, etc.
The tourism human resources in the City are qualified, dynamic and creative. Tourism activities help to approach local culture, creating conditions for tourists to participate directly to create experiences. Among them are many talented and experienced performing artists and artisans. From there, it brings a positive emotional connection between tourists and cultural and artistic values, heritage, helping to increase authentic experiences, deep feelings about local art and cultural heritage.
Impressive creative travel destination
To effectively exploit creative tourism in Ho Chi Minh City, it is necessary to enhance the role of state management in tourism: Organize events, exhibitions, seminars and competitions on creative tourism; Organize training courses, research projects and share knowledge on creative tourism; Promote the role of an intermediary in creating a network of connections and supporting businesses; Encourage local communities to participate in contributing ideas and selecting the most impressive values to create new tourism products, focusing on telling stories about history, culture, traditional craft villages, historical marks at the destination; Encourage the use of new technologies such as artificial intelligence, virtual reality, online; Provide financial support to maintain operations at traditional stages; Improve the quality of lecturers and researchers at training institutions.
Promote and exploit the values of cultural heritage and cultural products by enhancing the experience of tourists in tour programs and tourism services. Increase interaction time so that tourists can listen to the sharing of artisans and artists. Create conditions for tourists to directly participate in cultural performances, arts, and art creations with local people.
Completing infrastructure and cultural institutions to promote typical cultural values in Ho Chi Minh City such as: Building an art museum to focus on displaying traditional cultural and artistic values in Ho Chi Minh City such as Cai Luong, Don Ca Tai Tu, Hat Boi, traditional musical instruments... This will be a place to perform, honor traditional artistic values and organize creative performances for tourists; Building a house to display traditional craft villages such as Ly Nhon salt making, An Hoi bronze casting, Phu Binh lantern making, Bay Hien weaving..., this is a place for artisans to perform, creating conditions for visitors to experience reality, shortening travel time to craft villages in the tourist itinerary in the city.
Communicate about services and creative tourism programs on high-tech tourism products. Develop electronic promotional publications suitable for the tastes of each key market. Promote marketing communications for creative tourism products on online platforms, creating positive communication effects so that tourists can easily access and be attracted by different experiences compared to previous programs and products.
Thus, developing creative tourism in Ho Chi Minh City requires support and action from local authorities, state tourism management agencies, financial resources, and human resources to promote cultural values and cultural industries. Effectively exploiting the factor of developing cultural products and services through festival activities, traditional art performances, creating impressions in craft villages, etc. will help tourists increase their feelings and experiences when coming to cultural tourist destinations in Ho Chi Minh City. Developing creative tourism not only aims at sustainable tourism development values, but also promotes a modern, standard cultural environment, raises awareness and responsibility of city residents in preserving cultural heritage, arousing love and pride right where they live and create together.
Creative tourism is a unique form of cultural tourism that offers visitors the opportunity to develop their creative potential.
Source: https://bvhttdl.gov.vn/du-lich-sang-tao-tai-thanh-pho-ho-chi-minh-20250127092047398.htm
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