Masan Group's capitalization doubled compared to the beginning of the year

After less than half of 2024, Masan Consumer's MCH shares have increased impressively from VND 89,200/share to VND 185,000/share (Closing price on May 28). This price increase has helped MCH enter the top companies with the largest capitalization on the stock exchange. Capitalization exceeds VND 130,000 billion With the recent increase, the total capitalization of Masan family businesses has reached more than VND 284,000 billion (More than USD 11 billion). In addition, the "Masan family" also contributes 2 members to the list of 20 companies with the largest value on the stock exchange today.

Capitalization of listed companies of Masan Group

Accordingly, Masan Consumer's MCH stock is the stock with the most impressive growth in the Masan family in recent times. This is also the historical price of this stock. Compared to the beginning of the year, from 89,200 on January 2, MCH stock has doubled, bringing the market capitalization to over 132,800 billion VND. This figure also helps Masan Consumer enter the list of 20 enterprises with the largest value on the stock exchange. MCH's capitalization is currently in the top consumer companies with the highest capitalization in Vietnam. Currently, in the consumer sector, Vinamilk is leading in terms of capitalization with more than 139,000 billion, followed by Masan Consumer, then Mobile World and Sabeco with capitalization values ​​of nearly 90,000 billion and more than 78,000 billion, respectively.

In terms of capitalization, Masan Consumer's current figure has surpassed Masan (MSN). With key ownership at MCH, MSN's stock price is reflecting the fact that the company's intrinsic value has not been fully reflected. Specifically, in addition to MCH, Masan also owns other segments such as WinCommerce, Masan MEATLife, Masan High-Tech Materials, Phuc Long Heritage, shares at Techcombank, etc. Masan is like a house in which the asset alone, the "family heirloom diamond" MCH, has exceeded the value of the house without taking into account other assets. MCH has not stopped there, this business possesses a lot of potential to continue to break through in the future, thereby expanding the potential for stock price increase. Building a "Love Brand" from the foundation of understanding Vietnamese consumers According to Kantar Worldpanel: 98% of Vietnamese households have at least one Masan product. By the end of 2023, Masan Consumer will own 5 brands with annual revenue of 150-250 million USD, including strong and trustworthy brands in the consumer goods ("FMCG") sector such as: CHIN-SU; Omachi; Kokomi; Nam Ngu; Wake-up 247... To create strong brands that are trusted and loved, a deep understanding of market needs is always a top priority for this enterprise. Typically, the establishment of the Consumer Innovation Center with the aim of listening to and understanding consumers has been put into operation since June 2023. Continuously updating new and advanced technologies, together with a team of world-leading experts in various industries, have launched breakthrough product lines, creating a buzz in the market such as: Specialty fish sauce line with the trio of Nam Ngu chili garlic Ly Son, Nam Ngu chili ginger Ky Son, Nam Ngu fresh tamarind Nam Bo - bringing convenient value to Vietnamese family meals. Diversifying spices such as: CHIN-SU lemongrass shrimp satay; CHIN-SU mayonnaise; CHIN-SU's complete spice set such as sour soup sauce, grilled meat sauce, beef noodle sauce, grilled meat and vermicelli sauce, Thai hot pot sauce...

In particular, CHIN-SU Sriracha chili sauce with its unique spicy flavor from Vietnam's famous chili pepper variety has helped CHIN-SU chili sauce surpass more than 400 chili sauce brands currently sold on the Amazon e-commerce platform to be listed in the "Top 10 Best Sellers". This is an important milestone marking CHIN-SU's "Around the World" journey.

In the coming time, Masan Consumer plans to closely coordinate with WinCommerce (a unit also under Masan Group - owns the WinMart/ WinMart supermarket chain) and the WIN Membership program to develop new products based on the analysis and understanding of customer behavior of these units. This is a prominent competitive advantage of Masan Consumer when it is part of the retail - consumer platform of Masan Group. In 2024, Masan Consumer expects net revenue to reach from VND 32,500 billion to VND 36,000 billion. In addition to key products and business lines, the company is also developing innovative capabilities and processes to complete the FMCG portfolio in the future. Masan Consumer's strategic goal is to own 6 billion-dollar brands, implement the "Go Global" strategy with the goal of achieving 10-20% of revenue from the global market, bring Vietnamese brands to the world and become the leading company in Southeast Asia in terms of revenue and profit growth thanks to the new FMCG model. source: https://nhipsongkinhte.toquoc.vn/doanh-nghiep-ho-masan-tang-gap-doi-von-hoa-so-voi-dau-nam-20240528170529874.htm