(Fatherland) - Khanh Hoa launched a series of new programs and products to stimulate tourism, completing the goal of welcoming 11.8 million visitors in 2025.
"Ambitious" tourism growth target
Mr. Phan Dinh Phung - Deputy Director of Khanh Hoa Provincial Department of Tourism, said that the local tourism industry in 2024 has achieved "good results", when all targets exceeded the set plan. Of which, the total number of visitors staying in the province is estimated at more than 10.8 million, up 49.03% over the same period, exceeding the plan by 20.6%; total tourism revenue is estimated at more than 53 trillion VND, up 56.47%, exceeding the plan by 32.5%.
"From the beginning of 2024, the tourism industry has proactively and actively implemented tasks to effectively accelerate the recovery and development of tourism," Mr. Phan Dinh Phung shared. Attractive products, promotion and advertising have been promoted, and many cultural and entertainment events at national and international levels have been organized. Thereby, creating an explosion, promoting and spreading the image of "Agarwood land, bird's nest sea" to the international market, positioning the Nha Trang - Khanh Hoa tourism brand on the world tourism map.
A group of foreign tourists traveling to Nha Trang on the occasion of Tet At Ty 2025. Photo: Duc Thao
In particular, Khanh Hoa tourism industry was honored to receive the Third Prize of the "10th National Award for External Information" for the video clip product "Nha Trang - Khanh Hoa: Touching your heart". This product is chaired by the Tourism Information Center (Vietnam National Administration of Tourism), in coordination with the Khanh Hoa Provincial Department of Tourism.
Mr. Phan Dinh Phung expressed that Khanh Hoa tourism industry with the aspiration of "innovation, reaching the world" is looking for new approaches to tourism such as applying digital transformation, aiming at diversifying and improving the quality of green and sustainable tourism products and services, restructuring the tourist market, developing high-end tourist streams, etc.
Accordingly, towards 2025 with more brilliant successes: Welcoming 11.8 million tourists (5.2 million international visitors; 6.6 million domestic visitors), tourism revenue reaching 60,000 billion VND. This year, the province also plans to organize promotions in potential market countries such as Russia in March, China in May, Australia in September and Korea in November.
Tourists watch Cham dance performance at Ponagar Tower. Photo: Duc Thao
Tourism businesses join hands to realize the goal
Regarding the goal of welcoming 11.8 million tourists to Khanh Hoa in 2025, Mr. Pham Minh Nhut - Permanent Vice President of Nha Trang-Khanh Hoa Tourism Association, said that it is "completely feasible" with positive signals in the past year and the first month of this year.
Mr. Pham Minh Nhut said that the number of international visitors to Khanh Hoa is growing quite steadily. South Korea continues to be the province's largest market, while the Chinese market is forecast to boom in 2025, in addition to the expanding markets of Canada, Kazakhstan, Poland, Thailand, and Taiwan (China).
"The Association will continue to act as a bridge between businesses, coordinating with the provincial tourism industry to organize and participate in introducing local tourism products in tourism promotion programs in key markets abroad," added Mr. Pham Minh Nhut.
Nha Trang beach crowded with locals and tourists in August 2024. Photo: Duc Thao
The leaders of the Tourism Association also informed that a series of preferential products and new tours in Nha Trang - Khanh Hoa are waiting for tourists to experience and explore. Such as the new tour program: Discovering the ancient heritage of Khanh Hoa (Dien Khanh Citadel, Dien Phuoc lotus village, Ha Dua parish church, 200-year-old ancient house, mat weaving village, ...); Discovering the southern and northern islands of Khanh Hoa; Following the footsteps of Dr. A. Yersin from Nha Trang to Hon Ba; Discovering the countryside, suburbs and inner city of Nha Trang; Watching the sunset on Nha Trang Bay.
In addition, the tour explores the coastal region from Khanh Hoa - Phu Yen (Mui Dien, Ship Without Number; Ganh Da Dia; Mang Lang Church; Nghinh Phong Tower), from Khanh Hoa - Ninh Thuan (Sheep Field; Vinh Hy Bay; Rai Cave; Chua Mountain, vineyard) and from Khanh Hoa - Dak Lak (Sac Tu Khai Doan Pagoda, KoTam, Dray Nur Waterfall, Ea Kao Lake).
At the same time, accommodation businesses are continuing to implement a tourism stimulus program in 2025, with incentives for international guests to stay 4 nights and get 1 night free, and domestic guests to stay 5 nights and get 1 night free (for direct bookings);...
"New tourism products and stimulus programs invested in and built by tourism businesses will satisfy domestic and international tourists when coming to Nha Trang - Khanh Hoa," said Mr. Nhut./.
Mr. Dinh Van Thieu - Vice Chairman of Khanh Hoa Provincial People's Committee, believes that the local tourism industry will continue to strongly promote the spirit of solidarity, recover quickly and achieve the highest growth rate in tourism development targets in 2025.
"Khanh Hoa province is committed to always paying attention to supporting and accompanying businesses to effectively and successfully implement the set goals and tasks," Mr. Thieu affirmed.
In January 2025, Khanh Hoa province welcomed over 1 million overnight guests, an increase of 67.1% over the same period in 2024 (of which, international visitors were estimated at over 519 thousand, an increase of 27.9%). Total tourism revenue was estimated at VND 5,582 billion, an increase of 82% over the same period.
Source: https://toquoc.vn/du-lich-khanh-hoa-hua-hen-but-pha-nam-2025-20250217143533905.htm
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