Convergence of the quintessence of 3 world coffee civilizations
Trung Nguyen Legend Coffee World, which brings together 3 coffee civilizations, was first established in January 2022 on Dong Khoi Street, downtown Ho Chi Minh City, right at a time when the F&B industry was facing many difficulties and challenges after the Covid-19 pandemic.
With creative and impressive design in every detail, image, product, as well as focusing on the experience of the audience, Trung Nguyen Legend Coffee World contains the expertise and art as well as the profound coffee philosophy of Trung Nguyen Legend Group.
Only at Trung Nguyen Legend, there are delicious cups of energy coffee, different styles of enjoyment, especially according to 3 coffee cultures: Ottoman - Roman - Zen.
Honoring the world's coffee heritage, Trung Nguyen Legend Coffee World is the first model to converge and distill the essence of 12 centuries of coffee development according to 3 typical coffee civilizations Ottoman - Roman - Zen. From space architecture, layout to F&B product system, or retail products, all are created and arranged according to 3 coffee civilizations . Not only bringing special coffee flavors, Trung Nguyen Legend's leading coffee experts are ready to advise, share interesting and inspiring stories about the history, culture and art of coffee. Customers can also directly experience the differences and specialities of the 3 world coffee civilizations through performances and tastings.
The Trung Nguyen Legend Coffee World model also brings famous cups of coffee that have accompanied the lives and careers of great people, or the top favorite drinks in the world prepared by professional baristas with at least 1,000 hours of practice. In particular, creative and awakening corners with the Life-Changing Foundation Bookshelf and a system of coffee products named Awakening Energy, Aspirational Energy, Strength Energy, or the Philosopher - Expert - Artist product set... , along with the image of great people and inspirational quotes are a special highlight that no other chain of shops has.
Trung Nguyen Legend Coffee World in Shanghai, China creates a strong attraction for the international coffee-loving and passionate community to experience the culture of enjoying Vietnamese and world coffee.
Bringing different and interesting experiences to coffee lovers and enthusiasts in the new context, Trung Nguyen Legend Coffee World quickly became a familiar space for coffee connoisseurs, elites, intellectuals, lovers of creativity and aiming for a conscious lifestyle right after the pandemic.
Over the past year, the Trung Nguyen Legend Coffee World model has been present and strongly welcomed in important cities of Vietnam such as: Ho Chi Minh City, Hanoi, Nha Trang, Buon Ma Thuot, Da Nang. In particular, in September 2022, when the Covid-19 epidemic was still taking place in China, Trung Nguyen Legend Coffee World officially appeared, creating a strong impression in the commercial and financial center of Shanghai. After only 10 days of opening, Trung Nguyen Legend Coffee World quickly surpassed the Top 1 coffee shop in Shanghai in the "Must Try" category; Top 1 hottest coffee shop on Tay Nam Kinh Street on the Dazhongdianpin application ( the No. 1 application in China to review services and dining locations ). By the end of 2022, Trung Nguyen Legend Coffee World won two prestigious awards in the Chinese market: "Best Coffee Shop of 2022" and "Famous Coffee Shop of the Year".
Proud of the source, the origin of Philosophy Coffee
With the aspiration to create a position for the Vietnamese coffee industry, to become the leader of the world coffee industry, over the past 27 years, Trung Nguyen Legend has positioned and pioneered the construction of the Buon Ma Thuot brand - the homeland of the world's best Robusta coffee, with international stature, a global destination for coffee lovers.
"The World Coffee Museum in Buon Ma Thuot is where you can immerse yourself in coffee culture" - According to the world's leading magazine National Geographic
To achieve that goal, last March, at the 8th Buon Ma Thuot Coffee Festival, Trung Nguyen Legend continued to propose many important initiatives to build and develop the Buon Ma Thuot brand to become the "Coffee City of the World". Along with special activities honoring the culture and people of the sacred land of Buon Ma Thuot, the birthplace of Philosophical Coffee, such as calling for the implementation of the process of proposing "Iced milk coffee", "filter coffee" of Vietnam and the Buon Ma Thuot coffee growing area to become cultural heritages recognized by UNESCO . At the same time, the group also committed to accompany the construction of the Buon Ma Thuot Coffee Festival to become a festival of international stature; Bringing international coffee events to Buon Ma Thuot as well as contributing ideas and methods to build the Global Coffee Social Network - a center for building and communicating for Buon Ma Thuot. In particular, promotional films and healing tourism activities to promote cultural values associated with national relics of Buon Ma Thuot and the great land have also been implemented and broadcast by Trung Nguyen Legend. Programs and spaces for experiencing coffee ideology, culture and spirit such as the World Coffee Museum, Coffee City, the article - book - film series Philosophical Coffee have been continuously created and realized by Trung Nguyen Legend over the years.
Miss Intercontinental Bao Ngoc and Miss Grand Vietnam Thien An experience coffee at Trung Nguyen Legend Coffee World, No. 7 Nguyen Van Chiem (District 1, HCMC)
Continuing those commitments, the new version of Trung Nguyen Legend Coffee World model in 2023 has just been launched at the Creative Youth Club - No. 7 Nguyen Van Chiem, District 1, Ho Chi Minh City, clarifying the native colors of the homeland of the world's best Robusta coffee beans.
The spatial architecture of the exhibition areas of the new Trung Nguyen Legend Coffee World model is reminiscent of the typical houses of the great land of Buon Ma Thuot with dark brown tones, cladding made of recycled wood, and a truss system and roofing stylized according to the long house structure of the Ede people.
An energy coffee production process from drying, roasting, selecting beans, winnowing, grinding... is recreated, neatly arranged with the highlight being the rustic old stove. In the cultural tradition of Vietnamese people in general and ethnic minorities in particular, the image of the fire is considered the soul of the house, bringing the breath of life to each family and is the place to create the energy of life, connecting and spreading the cultural values of the family and community. In particular, by the fire, with experience, passion and traditional indigenous secrets, the quality of delicious Robusta coffee beans typical of Buon Ma Thuot is sublimated, creating perfect cups of coffee.
Miss Thanh Thuy and runner-up Trinh Thuy Linh were impressed with Trung Nguyen Legend Coffee World at 7 Nguyen Van Chiem (District 1, Ho Chi Minh City) - a space that converges the quintessence of 3 typical coffee cultures and bears the indigenous cultural imprint of the homeland of the world's best Robusta coffee beans.
Focusing on a harmonious lifestyle, the model focuses on using recycled, sustainable, environmentally friendly materials, combined with moderation and minimalism in color. Thereby, creating an optimal space, highlighting the flavor of coffee and people who are then the living subjects in that space, fully enjoying the quintessence of the world's three coffee civilizations.
At the same time, agricultural tools, harvesting and processing tools such as mortars, grinders, baskets, etc. dating back hundreds of years were brought back from the Coffee Village collection to display, creating a miniature museum model to introduce to tourists and coffee lovers around the world a richer life of the Vietnamese people.
In particular, the Trung Nguyen Legend Coffee World model at 7 Nguyen Van Chiem has a Zen Coffee space, a place dedicated and specially dedicated to enjoying and experiencing the Zen Coffee civilization. Participants will be guided to experience the purification process of Body - Mind - Spirit; learn how to create and enjoy cups of coffee with the spirit of Harmony - Respect - Purity - Responsibility and Refinement in the sound of awakening with the healing music of Trung Nguyen Legend. The activity of enjoying and experiencing the Zen Coffee civilization at Trung Nguyen Legend Coffee World at 7 Nguyen Van Chiem will take place periodically every Saturday.
With its uniqueness and uniqueness, the Trung Nguyen Legend Coffee World model continues to spread the philosophy of Zen Coffee, honoring the land of Buon Ma Thuot, the birthplace of Philosophy Coffee, worthy of being the "Coffee City of the World", contributing to promoting Vietnamese coffee and coffee culture globally.
Special things about Trung Nguyen Legend Coffee World
- The second Trung Nguyen Legend Coffee World space in Shanghai is expected to open in July 2023.
- The Creative Youth Club, where the new version of the Trung Nguyen Legend Coffee World model was launched, is the former Friends Club, a meeting place, where music was discussed and music was performed by the "Friends" group consisting of 7 famous musicians, pioneers in the youth music movement, including: musicians Ton That Lap, Tran Long An, Nguyen Ngoc Thien, Nguyen Van Hien, and the late musicians Trinh Cong Son, Tu Huy, Thanh Tung.
- Since the 2000s, with the cooperation of Trung Nguyen Group, Youth Cultural House and the late musician Tu Huy, Thanh Nien Sang Tao has become one of the familiar meeting places for many generations of artists in Saigon, and is a special space, gathering domestic and international coffee lovers to enjoy and experience Vietnamese coffee culture.
- About 500m from Trung Nguyen Legend Coffee World at 7 Nguyen Van Chiem is Trung Nguyen Legend Light Library at 12 Alexandre de Rhodes, District 1, Ho Chi Minh City, where you can enjoy the show of experiencing 3 coffee civilizations with 3D mapping technology, the only one in Ho Chi Minh City (Hotline for booking: 0912831733).
- Trung Nguyen Legend's chain of stores in Vietnam as of June 2023 has more than 1,000 spaces and stores under 3 brands: Trung Nguyen Legend Coffee World; Trung Nguyen Legend and Trung Nguyen E-Coffee.
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