With Nestlé 'A Quality Tet in Hand'

After one month of implementation, the program "With Nestlé, Wishing for a Quality Tet in Your Hands" has attracted more than 70,000 Vietnamese families to participate in discovering the diverse forms of Quality Tet across Vietnam.

Also within the framework of this program, Nestlé Vietnam cooperated with Channel 14 to organize the contest “Flex Tet Quality - Finalize Cool Gifts” to honor the values ​​and profound humanistic meaning of the traditional Tet holiday. The contest aroused strong interest, attracting thousands of consumers to share their own definition of “Tet Quality” and creating hundreds of thousands of lively discussions on social networking platforms around this meaningful topic.

More than 70,000 Vietnamese families join in discovering Quality Tet

Among the countless images and messages shared, the three most prominent themes are Tet Doan Vien, Tet An Yen and “Tet Flex”, attracting a large number of young people. These trends clearly reflect the wishes and thoughts of the young generation during Tet, when the image of family reunion and gathering with loved ones is always a core value that is cherished every spring.

In addition, two short commercials about Tet by Nestlé Vietnam also attracted more than 20 million views and millions of interactions on social networks. By leading viewers through the journey of celebrating Tet of individuals and families, Nestlé cleverly conveyed to viewers the message: From a warm home with full family, to a captain setting sail to celebrate Tet with colleagues, or a child far away from home celebrating Tet with family through a tablet screen... Although Tet has many forms, every generation hopes for a "Quality Tet".

In addition, joining in the bustling atmosphere of the holiday season and the biggest shopping occasion of the year, Nestlé is also implementing many attractive programs, providing opportunities for consumers nationwide to participate in interactions and receive practical gifts.

When participating in activities at the booth, consumers will receive lucky money envelopes and Nestlé products.

Accordingly, the programs are still taking place until January 31. Consumers can participate in interactions on the Nestlé Family website (https://www.giadinhnestle.com.vn/cautetchatluongtrongtay) and visit Nestlé booths at Big C and Co.opmart systems to receive Nestlé gift products, as well as interact and visit the unique designs, imbued with the spirit of traditional Tet here.

Nestlé products have become an indispensable part of Vietnamese Tet culinary culture.

After nearly 30 years of being in Vietnam, Nestlé products such as Maggi, MILO, Nestea, LaVie, Nescafé, and KitKat,… have become an indispensable part of the culinary culture of Tet, bringing unique flavors and connecting meaningful moments of reunion. Therefore, the special activities on the occasion of this traditional Tet organized by Nestlé Vietnam not only contribute to honoring the beauty of the traditional Tet but also mark Nestlé's role in the journey of preserving and developing Vietnamese Tet culture. These activities are also a great source of inspiration, adding motivation for Nestlé to bring good values, contributing to building a more cohesive and prosperous community.

Source: https://congthuong.vn/cung-nestle-cau-tet-chat-luong-trong-tay-371057.html