Innovation: the secret of Suntory Pepsico Vietnam

-196: Mark of innovation

Considering Vietnam as one of the key markets globally, Suntory PepsiCo Vietnam continuously launches new, innovative and creative products, focusing on users.

Having been present and operating in Vietnam for three decades, Suntory PepsiCo has risen from one of the first foreign-invested companies operating in our country to become and maintain its leading position for more than two decades with a diverse product portfolio, spreading joy to millions of Vietnamese users every year. The recently launched -196 product is a clear example of the company's pioneering steps in approaching users in a creative way and bringing experiences closer to users in developed markets. The -196 product with modern cold grinding technology, which has been successful in demanding markets such as Japan, the US, the UK, and Australia, is now officially available in Vietnam.

The fruit is frozen at -196°C, then crushed and soaked in vodka, preserving its fresh and distinctive flavor. Based on the Seikatsusha philosophy - focusing on the whole person, understanding and accompanying to meet every aspect of life - this is one of the innovations to diversify choices for consumers, bringing a unique enjoyment experience, suitable for every moment in life, from relaxing moments to gatherings with friends. The product launch not only marks a strong step forward for Suntory PepsiCo but also affirms its strength in promoting the development of the domestic beverage industry through continuous diversification of product portfolio.

-196 is a new face in the diverse product portfolio of Suntory PepsiCo Vietnam.

Continuously improve products and sustainable packaging

The spirit of innovation is not only reflected in products but also in the development of production and business along with a commitment to environmental protection and sustainable development.

The spirit of innovation and creativity is also demonstrated throughout the value chain, from product research and development to the company's sustainable development activities focusing on 6 pillars that create positive impacts for the environment and community.

The company has embarked on a journey to promote sustainable packaging transformation, contributing to reducing carbon emissions into the environment early through innovations to increase the recyclability of packaging; reduce the amount of virgin plastic used in packaging and promote initiatives for packaging made from recycled plastic. This effort helps reduce more than 5,000 tons of plastic annually, equivalent to reducing 23,000 tons of CO2 emissions into the environment. Suntory PepsiCo is a company in the beverage industry that introduced products with packaging made from 100% recycled plastic in Vietnam in 2022, and continuously introduced many innovations in the following years such as Oolong TEA+ tea with completely recycled plastic packaging in 2023. These innovations not only help optimize resources, promote circulation but also significantly reduce the impact on the ecosystem.

The company has continuously expanded its product portfolio by launching healthy sugar-free, low-sugar and vitamin-enriched products such as Pepsi Zero, Revive Zero Calories, TEA+ Green Oolong and 7 Up Sugar-Free Lemon Soda, with improved formulas to bring new experiences to consumers. These products not only meet health needs but also spread positive messages to the community. Continuous research and development of diverse products has strengthened Suntory PepsiCo's leading position, demonstrating its ability to constantly innovate to meet modern consumer needs while also pioneering trends.

Suntory PepsiCo is the company that introduced products with packaging made from 100% recycled plastic by 2022.

Commitment to long-term investment in Vietnam

Advanced innovations are not only a hallmark of Suntory PepsiCo’s development strategy in Vietnam, but also a long-term investment commitment. Last April, the company broke ground on its factory in Long An, its sixth and largest investment project in the company’s three decades of operations in Vietnam. With a capacity of up to 800 million liters per year, this is the group’s largest factory in the Asia-Pacific region. The new factory is expected to increase production capacity and apply advanced technology to meet the growing needs of consumers.

Suntory PepsiCo's innovative efforts to bring comprehensive value to consumers and the community have been recognized by many prestigious organizations through prestigious awards both domestically and internationally, including the title "Enterprise with outstanding green transformation strategy in 2024" awarded by Vietnam Investment Review and the Ministry of Planning and Investment. These achievements are a testament to the pioneering spirit in innovation and corporate social responsibility, not only contributing to promoting the beverage industry in Vietnam but also accompanying Vietnamese people in every moment of life, bringing practical values ​​to the community.

Source: https://thanhnien.vn/doi-moi-sang-tao-bi-quyet-cua-suntory-pepsico-viet-nam-185241230181425602.htm