After many consecutive years of being known as the Best Workplace in Vietnam, Vinamilk continues to be honored as the Best Workplace in Asia in 2023. What helps the 47-year-old enterprise maintain its attraction to employees across generations, especially Gen Z - the main workforce of the future?
Best Places to Work in Vietnam and Asia
With over 400,000 respondents across 16 markets across the region participating in the survey each year, the HR Asia Award is the leading prestigious award to recognize and honor businesses with outstanding working environments in Asia. In 2023, in Vietnam, the award attracted the attention of 642 businesses with more than 49,500 employees.
With a score that surpassed the market average, Vietnam Dairy Products Joint Stock Company (Vinamilk) has surpassed many strong candidates to be honored as the Best Workplace in Asia in 2023.
Vinamilk Company Honored at Best Workplace in Asia 2023
This result is not too surprising for a brand that has held the No. 1 position in the Top 100 Best Workplaces in Vietnam for many years (2017-2020). From 2021 onwards, this business will take a step further by becoming a partner with Anphabe in the Vietnam 100 Best Workplaces Survey project with the desire to contribute to Vietnamese businesses in building a more attractive and sustainable working environment for employees, gradually improving and upgrading the labor market in Vietnam.
In the labor market, Vinamilk is also one of the leading units in many voting lists on "employer brand" or "working environment" such as Top 50 Most Attractive Employer Brands for Vietnamese Students in 2020 by Anphabe , Top 100 Most Favorite Employers for many consecutive years by CareerBuilder Vietnam and Amco ...
Determined, bold and always be yourself
This is the message conveyed by the company when launching its new brand identity recently. This also reflects the spirit that the 47-year-old brand, Vinamilk, is aiming to convey to its own employees.
As a business in the fast-moving consumer goods industry, quickly adapting to market fluctuations, here the target is not only consumers but also employees, is considered a strategic goal.
Employer brand is built from Vinamilk's current staff.
Speaking about this, Mr. Nguyen Tuong Huy - Vinamilk's Human Resources Director - said that quick adaptation and innovation are the secrets that help the 47-year-old brand still make a strong impression on the young generation of workers. At Vinamilk, improving the working environment in the direction of "Innovation and Inspiration" has specific goals and plans. In which, the human factor plays a central role and is also the main driving force to promote successful implementation.
In fact, for Gen Y and Gen Z (those born from 1981 onwards), in addition to salary and benefits, they also require a working environment that can create conditions for them to fully explore their potential, thereby achieving personal success and career advancement. Currently at Vinamilk, Gen YZ accounts for 63.7% of the workforce; of which 18.4% are middle managers or above, aged 25-35.
The spirit of "determination, boldness, always being yourself" in corporate culture is a catalyst that helps connect many generations of workers at Vinamilk.
"Vinamilk's employees will contribute to creating the brand's "determined, bold, and always authentic" character, and will be an important factor in realizing Vinamilk's future strategic goals," Mr. Huy emphasized.Work to grow and create value
In addition to self-development, social awareness, environmental responsibility, and sustainable development are gradually becoming the "engaging motivations" of the new generation of employees. This partly explains why Vinamilk still maintains its attraction to the new group of workers. Because Vinamilk is known as a unit that has been making many positive contributions to sustainable development in many areas such as community, environment... with a pioneering spirit and high commitment.
For example, recently, this enterprise announced its roadmap towards Net Zero 2050 with the action program "Vinamilk Pathway to Dairy Net Zero 2050" and received carbon neutral certification according to PAS2060:2014 standard for the first factory and farm in Nghe An.
According to the business representative, the goal is to ensure that the company's commitment to sustainable development is accompanied and committed by employees. Because achieving these goals is not simply an effort from the leadership or at the company level, but the sum of a series of solutions directly related to the daily work of each employee.
Vinamilk employees participate in mangrove protection activities in Ca Mau under Vinamilk's Net Zero project.
"In the journey towards Net Zero, each Vinamilk employee is the first to support and enthusiastically participate. Through initiatives and solutions to help save energy consumption, reduce emissions or participate in tree planting projects..., employees will be more connected and proud to be a member of Vinamilk", Vinamilk's Executive Director of Human Resources, Administration and External Relations - Ms. Bui Thi Huong - concluded.
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