With a clear strategy and a boom, Vietnam's Halal products, from food to fashion, are on track to become global competitors.
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| Prime Minister Pham Minh Chinh speaks at the Conference 'Promoting internal strength, enhancing international cooperation to boost the development of Vietnam's Halal industry', October 2024. (Photo: Tuan Anh) |
In a recent article titled “Vietnam’s Halal Products Take Center Stage in Malaysia” by Aamer Yaqub, The Halal Times stated that by maintaining a strong focus on quality, rigorous certification processes, strategic branding initiatives and market diversification, Vietnam can strengthen its position as a leading and trusted partner in the global Halal economy. We would like to introduce the content of the article to readers.
Vietnamese Halal Products Take Center Stage in Malaysia. Want to Know the Secret?
Vietnam is about to become a major force in the global Halal market. The country has more than just delicious pho and stunning landscapes, Vietnamese manufacturers are working to meet the growing global demand for Halal goods, and they are doing it in a big way.
Driven by the growing global Muslim population and growing demand for ethically sourced, halal products, Vietnam is strategically positioning itself as a major supplier. Vietnam’s efforts to introduce and promote halal products are opening doors to new international markets and boosting the country’s economy. So what exactly are these products and why is there such a big shift?
The global Halal market, now worth trillions of dollars and growing steadily, has moved beyond its initial focus on food products and now encompasses a wide range of goods and services, from cosmetics, pharmaceuticals, fashion apparel, to travel experiences and financial instruments.
This expansion presents a good opportunity for Vietnam, a country with a rich and diversified agricultural sector, rapidly developing production capacity and a favorable geographical location in Southeast Asia. Vietnam's Halal products are gradually attracting attention, not only in the region, but also increasingly in the Middle East, Europe, North America and beyond.
Promoting Halal Certification - a Strategic Move
The cornerstone of Vietnam’s strategic approach to the Halal market lies in its relentless focus on achieving and maintaining credible Halal certification. Recognizing the paramount importance of strict adherence to Islamic dietary laws and ethical guidelines, Vietnamese businesses are actively pursuing certification from internationally recognized Halal bodies. This clear commitment to quality, compliance and transparency helps build trust among Muslim consumers worldwide, while ensuring unhindered access to key markets.
There are an increasing number of specialized organizations in Vietnam that provide Halal certification services, which effectively simplifies the process for domestic manufacturers and significantly enhances the reputation and marketability of the country’s Halal products in the competitive international arena. This proactive and forward-thinking approach has yielded positive results, as more and more international buyers are looking for high-quality Vietnamese Halal suppliers.
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| Screenshot of article on The Halal Times, February 11, 2025. |
Superiority factor
Below are the key factors contributing to Vietnam's significant potential for success in the global Halal market.
Diverse agricultural resources
Vietnam is a major agricultural producer, boasting strengths in rice cultivation, aquaculture and fishing, the production of a wide variety of fruits and vegetables, and livestock raising. These rich and diverse resources form a solid and reliable foundation for the development of a wide range of Halal foods. From skillfully prepared fruits and vegetables to convenient and nutritious ready-to-eat meals, Vietnam’s rich agricultural resources are being thoughtfully transformed into high-quality Halal products.
Expanded manufacturing industry
Vietnam’s manufacturing sector is expanding rapidly, providing the capacity needed to produce Halal-certified goods on a larger scale. This includes not only food products but also a wide range of other Halal products, such as cosmetics, textiles and pharmaceuticals. The Vietnamese government is actively supporting this important growth by providing a range of incentives, promoting infrastructure development and increasing investment in key sectors.
Strategic geographic location
Located in the heart of Southeast Asia, Vietnam enjoys a strategic geographical location that facilitates seamless trade with other Muslim countries in the region and beyond. Convenient access to major international shipping routes and active participation in many bilateral and multilateral trade agreements help Vietnam enhance its export potential and consolidate its position as a key player in the global trade network.
Proactive Government Support
The Vietnamese government recognizes the great importance of the Halal market and is actively supporting a series of initiatives to promote the development, production and export of Halal products. This support includes providing financial support to businesses, simplifying export procedures and regulations, and actively participating in prominent international Halal trade fairs and exhibitions.
Competitive pricing strategy
Vietnamese Halal products are often competitively priced compared to similar products originating from other countries, making them particularly attractive to price-conscious consumers. This competitive advantage is a significant contributor to Vietnam’s expanding market share and growing presence in the global Halal market.
Main Halal Product Categories
Food and Beverage
This is arguably the most prominent and developed category, encompassing a wide range of products such as processed meats, seafood, instant noodles, sauces and condiments, snacks, beverages and confectionery items. Vietnamese cuisine, with its emphasis on fresh, locally sourced ingredients and diverse, sophisticated flavors, is well suited to Halal standards.
Beauty products
The global Halal cosmetics market is experiencing rapid growth and Vietnam is strategically positioned to capitalize on this growing trend. Vietnamese manufacturers are increasingly introducing Halal-certified skincare, haircare and makeup products, often using natural and sustainably sourced ingredients.
Textiles and fashion
Halal fashion is becoming increasingly popular and Vietnam’s long-standing textile industry is ready to meet this growing demand. Manufacturers offer Halal-compliant clothing and accessories that adhere to Islamic principles of modesty, fabric purity and ethical manufacturing practices.
Health care
The Halal pharmaceutical market is also expanding and Vietnam is actively seeking opportunities in this specialized field, including the production of Halal-certified medicines, vitamins and health supplements to meet the health needs of Muslim consumers.
Challenges and opportunities
Although Vietnam's prospects in the Halal market are bright, certain challenges still need to be addressed:
Building brand recognition : Many Vietnamese Halal products are still relatively unknown in the international market in general. Building strong brand recognition and building trust among consumers across different cultures is crucial for long-term success.
Meeting Different Halal Standards : Different countries and regions often have their own and sometimes different Halal certification standards and requirements. Vietnamese manufacturers need to demonstrate flexibility and adaptability to meet these diverse requirements and ensure market access across different regions.
Increasing competition : Vietnam faces increasing competition from other countries that are also actively targeting the lucrative Halal market. To maintain a competitive edge, it is necessary to continuously innovate, commit to consistently improving product quality, and implement effective marketing and branding strategies.
Despite these inherent challenges, the opportunities ahead for Vietnam’s Halal Products are vast and significant. By maintaining a strong focus on quality, rigorous certification processes, strategic branding initiatives and market diversification, Vietnam can cement its position as a leading and trusted partner in the global Halal economy.
Bright future
The future of the Halal industry in Vietnam is very promising. With the increasing global demand for Halal goods and services, Vietnam is well equipped and strategically positioned to take advantage of this positive trend.
Continued support from the Vietnamese Government, coupled with the dynamism, innovation and adaptability of businesses, is expected to drive further significant growth in the Halal sector. As Vietnam continues to invest in Halal infrastructure, streamline its certification process and implement effective marketing initiatives, its Halal products will become an increasingly important force in the global marketplace.
The country’s rich cultural heritage, combined with its unwavering commitment to quality, authenticity and innovation, positions Vietnam as a reliable and attractive source of Halal products for discerning consumers around the world. Vietnam’s journey in the Halal market is still in its relatively early stages, but the country’s potential for growth and success is undeniable.
The success of Vietnam’s Halal industry is based on trust, not just production. They are building a reputation for quality, authentic ingredients and ethical practices, which are critical for long-term growth. From food to fashion, Vietnam’s Halal products are on track to become global players. As demand increases, Vietnam is poised to boost its economy and foster cultural exchange. This strategic focus positions Vietnam as a trusted source of Halal now and in the future.
Source: https://baoquocte.vn/the-halal-times-viet-nam-sap-tro-thanh-mot-the-luc-lon-tren-thi-truong-halal-toan-cau-304338.html
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