Mr. Khuat Dong Ngoc - FAO General Director - commented that Vietnamese OCOP products not only have eye-catching packaging but also convey local cultural identity.
Vietnam has about 15,500 OCOP products.
On the morning of February 6, a delegation of the Food and Agriculture Organization of the United Nations (FAO) led by Mr. Khuat Dong Ngoc - Director General of FAO - visited and surveyed agricultural products, OCOP products, ecological and organic agricultural products of the Vietnamese agricultural sector at the Agricultural Trade Promotion Center (Agritrade) - Ministry of Agriculture and Rural Development.
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| A delegation from the Food and Agriculture Organization of the United Nations (FAO) led by Mr. Khuat Dong Ngoc - Director General of FAO - visited OCOP booths at the Agricultural Trade Promotion Center (Agritrade). |
Sharing at the meeting, Mr. Nguyen Minh Tien - Director of the Agricultural Trade Promotion Center - briefly introduced Agritrade with more than 20 years of experience in promoting Vietnamese agricultural products to markets around the world.
In addition, the Center also organizes many exhibitions and conferences connecting supply and demand between manufacturers and domestic distributors. At the same time, the Center also promotes training support and capacity building for cooperatives and OCOP entities in developing, promoting trade, and advertising products on e-commerce platforms and social networks.
“In 2018, the Vietnamese Government launched the OCOP program. To date, Vietnam has about 15,500 OCOP products, so we want to promote Vietnam's OCOP products to the world as ambassadors of Vietnam's regional culture,” said Mr. Nguyen Minh Tien.
Also according to Mr. Nguyen Minh Tien, in the coming time, along with promoting the model of e-commerce villages in Vietnam based on the application of information technology similar to the successful model of "Taobao village" in China, Agritrade promotes international cooperation in agricultural trade cooperation, at the same time, plans to build a national OCOP space at 26 Pham Van Dong to promote OCOP products to domestic and international consumers.
OCOP products convey local cultural identity
After 6 years of returning to Vietnam, Mr. Khuat Dong Ngoc - Director General of FAO - congratulated the Ministry of Agriculture and Rural Development for achieving important progress, and at the same time, highly appreciated the strategy of transforming from the traditional agricultural production model to developing the ecosystem of Vietnam's key industries.
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| Mr. Nguyen Minh Tien - Director of the Center for Agricultural Trade Promotion - shared at the working session with the FAO delegation. |
During the visit, Mr. Khuat Dong Ngoc expressed his impression of OCOP products that not only have eye-catching packaging designs but also convey local cultural identity.
Regarding the rice industry, Mr. Khuat Dong Ngoc stated that Vietnamese rice is increasingly popular in the international market thanks to its stable quality, characteristic aroma and stickiness. According to the FAO Director General, Vietnamese and Chinese rice do not compete directly but are complementary, contributing to affirming the role of rice - a typical cultural feature of Asia, serving diverse consumer needs.
Particularly impressed with the 5-star OCOP products, Mr. Khuat Dong Ngoc suggested that FAO Permanent Deputy Director General Godfrey Magwenzi (Zimbabwean) and FAO Representative in Vietnam Remi Nono Womdim (Cameroonian) organize a delegation of African businesses to visit Vietnam to learn about local product development models. According to the FAO Director General, the organization is ready to sponsor this activity.
While the agricultural processing chain has become more professionalized, the head of the FAO recommends that Vietnamese producers strengthen environmental management, ensuring that they do not cause resource degradation while increasing production. Sustainable production is the factor that convinces consumers around the world.
| At the invitation of Minister of Agriculture and Rural Development Le Minh Hoan, Mr. Khuat Dong Ngoc - Director General of the Food and Agriculture Organization of the United Nations (FAO) - led a working delegation to visit and work in Vietnam from February 5 to 8. Since 2018, FAO has been an important partner of the Central Coordination Office for New Rural Development in the OCOP (One Commune One Product) program. |
Source: https://congthuong.vn/tong-giam-doc-fao-an-tuong-voi-san-pham-ocop-viet-nam-372567.html
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