From this week, the supermarket has dedicated 2 square meters of shelves to Vietnamese food, provided by an import-export company from the Netherlands.
Agricultural products and processed foods from Vietnam continue to penetrate the European market in many different ways, thanks to the dynamism of businesses and the connecting efforts of Vietnamese Trade Offices in Europe. All consumption channels are contacted by import businesses to offer products, regardless of whether they are large distribution chains or small retail stores.
Carrefour Ganshoren supermarket also carries the sign of the famous French retail supermarket chain, but this store is a franchise. The parent group provides 70% of the goods in the supermarket, the remaining 30%, the franchise store owner can freely source, as long as it does not violate the business policy of the entire chain.
Mr. Bernard Weiss - Owner of Carrefour Ganshoren supermarket, Belgium said: "Because these products are not supplied by the parent corporation, we can buy them ourselves. Thanks to the introduction of the Vietnamese Embassy and Trade Office in Brussels, I met Mr. Pham and visited his company's warehouse in the Netherlands. These products convinced me."
From this week, the supermarket has dedicated 2 square meters of shelves to Vietnamese food, provided by an import-export company from the Netherlands.
Mr. Pham Van Hien - Director of BV Import Export Company, Netherlands commented: "When we work directly with franchise owners, like today the Carrefour franchise owner in Belgium, the advantage is that people can choose the desired products. Besides, we will advise on Vietnam's strong products such as vermicelli, pho noodles, ST25 rice, for example. Or chili sauce, like in Thailand, up to now in the European market, Thai chili sauce is still the most famous chili sauce, but now we have brought the flavor of Vietnamese chili sauce to the European market".
Enterprises importing directly from Vietnam have found every way to bring Vietnamese food to European consumers. There are many channels, the best is to sell in large quantities to the purchasing departments of large retail chains in Europe, such as Carrefour, with 13,000 supermarkets spread across many countries. Or negotiate with individual food processing companies, industrial catering companies, or convince each supermarket, each store. Small doors sometimes lead to big doors.
Mr. Bernard Weiss - Owner of Carrefour Ganshoren supermarket, Belgium commented: "The most difficult thing is to get into the supermarket. But now that the goods are here, sooner or later the purchasing department of the entire Carrefour supermarket chain will notice and ask us where these product codes come from. That is the opportunity to bring these products into the entire Carrefour chain."
In European supermarkets, the variety of Vietnamese goods is increasing, thanks to Vietnamese manufacturing enterprises continuously introducing new, higher quality products and also thanks to import enterprises persistently finding outlets for Vietnamese goods.
According to VTV
Source: https://doanhnghiepvn.vn/kinh-te/thuc-pham-viet-len-ke-sieu-thi-chau-au/20241026075726474
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