With a series of attractive incentive programs, promotions, and deep discounts, the "National Concentrated Promotion 2024" Program - Vietnam Grand Sale 2024 (abbreviated as the Program) becomes an important "push" to promote domestic consumption, increase total retail sales at the end of the year and Lunar New Year 2025. At the same time, this is also a golden opportunity for businesses to increase sales through stimulus and trade promotion measures.
Yody Bac Lieu store has an 80% sale during the National Concentrated Promotion Month. Photo: TQ
STRENGTHENING IMPLEMENTATION AND SUPPORT Responding to the campaign "Vietnamese people prioritize using Vietnamese goods", the Department of Industry and Trade organizes the "National Concentrated Promotion Program 2024" - Vietnam Grand Sale 2024. Accordingly, from December 2 to 31, 2024, all enterprises in the province have the right to respond and participate in the Program by proactively implementing many promotional activities with diverse and attractive content aimed at customers and consumers; proactively deciding to apply the maximum promotional limit, helping consumers have more opportunities to access quality goods and services at reasonable prices with discounts from 30 - 100% for many products and services. The Department of Industry and Trade will support and create favorable conditions for enterprises to carry out administrative procedures and promotional activities. Directing subordinate units to strengthen propaganda and introduce products in the province to consumers; promote products on e-commerce trading floors; organize reviews and urge enterprises, supermarkets, and commercial centers in the province to implement promotional and discount programs, especially for essential consumer goods. Coordinate with relevant units to receive information from consumers reflecting on promotional activities that violate the law; check food safety, control smuggling, trade fraud, counterfeit goods, counterfeit goods, goods violating intellectual property rights... so that people can shop with peace of mind. CONSUMER STIMULUS MONTH Responding to the Program, enterprises in the province have proactively implemented many consumer stimulus programs through promotional activities, discounts, and gift giving to maximize the domestic market and increase total retail sales of goods at the end of the year. Not only large supermarkets, but also stores and retail units in the province are also implementing massive promotional programs on all items, from electronics, refrigeration, telecommunications to fashion items, household appliances and essential necessities. The main activities applied by units are: direct discounts on each product, on purchase invoices, giving gifts, or after-sales activities, customer care... The maximum discount for promotional goods and services is 100%. In addition to direct sales, supermarkets and stores also launch many promotional programs on online platforms. From the beginning of December 2024, Yody store launched many promotional programs such as: up to 80% off the entire store; unbeatable office wear sales; support the biggest sale season of the year... For Tokyo Life Bac Lieu supermarket, the program is organized: strong discounts on Japanese cosmetics; 50% off sports shoes on Tokyo Black Sale; 30% discount on men's T-shirts... Nguyen Kim electronics supermarket is implementing the biggest promotion program of the year - Big Bang 2024, with up to 50% discount on thousands of products from prestigious brands in over 4 categories of electronics, household appliances, electronics and digital. Stimulating consumer purchasing power in the Promotion Month also has the participation of banks, financial companies, e-wallets in cooperation with retailers. Consumers who pay by bank transfer, scan QR Code... will receive quite large discounts and incentives. The "National Concentrated Promotion 2024" program held in the last month of the year and on the occasion of Christmas and New Year 2025 is a "golden" opportunity for businesses to increase revenue. Thereby, promoting production and business development, helping to increase retail sales of goods and service revenue, contributing to promoting consumer demand, helping consumers access a variety of goods at preferential and suitable prices.MINH LUAN
Source: https://www.baobaclieu.vn/kinh-te/thang-khuyen-mai-tap-trung-quoc-gia-2024-co-hoi-vang-cho-tieu-dung-va-phat-trien-kinh-te-98299.html
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