To attract bands, artists, stars or film crews from all over the world to come here, we need support policies, a well-planned strategy, proactive invitations, and infrastructure facilities... From there, we will create momentum for Vietnam's cultural industry to break through.
Blackpink's performance attracted tens of thousands of spectators at My Dinh Stadium. Photo: Chi Tran
Lessons from “Kong: Skull Island” In 2016, Vietnamese audiences were delighted when the blockbuster “Kong: Skull Island” landed in Quang Ninh, Quang Binh, Ninh Binh... with a cast of world-famous stars. The world media focused their attention on the places chosen as filming locations, in which the Trang An World Heritage Complex in Ninh Binh attracted special attention. Many international reporters came here to write articles, describing the wild beauty of Trang An, promising that this would be an explosive destination for world tourism. Immediately after “Kong: Skull Island” brought modern machinery to Vietnam, a lot of information spread that, right after this blockbuster, a series of American and Korean films would also come to Vietnam to start filming. Among them, “Fast 10” in the world’s most popular blockbuster series “Fast and Furious” widely shared information that it would come to Vietnam to find filming locations. The world media and public opinion are delighted, many filmmakers are moved to think that Vietnam will become a new destination in Asia, where beautiful scenes will appear in world-famous movies, tourism will be promoted, film production technology will be invested in... However, the reality shows that since "Kong: Skull Island" - 7 years have passed, there have been no more blockbusters coming here as expected. During those 7 years, Thailand has emerged as a new filming location for world cinema. Recently, according to a report by the Department of International Film Cooperation, Ministry of Tourism and Sports of Thailand, in just the first 6 months of 2023, 222 films from foreign studios were filmed in the Land of the Golden Temple, helping Thailand earn 1,844 billion baht (equivalent to about 52 million USD). The movie that is causing a storm on Korean digital platforms, "King The Land", has dedicated an episode to promote the beautiful scenery of Thailand. According to Korean media, “King The Land” was welcomed and supported in all aspects when filming in Thailand. SMCP analyzed that Thailand has been attractive as a giant film studio of world cinema in recent years due to its good facilities, beautiful scenery, highly skilled technical staff, and professional film services. Over the past decade, the Thai government has continuously promoted promotional policies, attracting foreign film crews to come here, thereby creating a breakthrough for the domestic film industry. Returning to the story of “Kong: Skull Island”, the film director frankly shared that they had to spend a lot of effort transporting equipment, technology, and machinery from the US to Vietnam. In Vietnam, the film production industry has not been synchronized, technology is still limited, and facilities for rental are still unprofessional... Services to serve an international film crew in Vietnam are almost at a rudimentary level and have not changed much in the past 7 years. Don't let the Blackpink fever pass like a breeze Since the media "storm" of "Kong: Skull Island", Vietnamese audiences have been excited to welcome the world's most popular music group - Blackpink. In the 7-year gap, Vietnam has welcomed many Korean stars to perform, but Blackpink's appeal is still overwhelming. The journey from when the 4 girls from YG Entertainment were licensed to perform in Hanoi until the 2 official concerts took place at My Dinh Stadium was likened by the audience to "82 calamities" because of the storms that occurred. After facing the risk of being canceled many times, Blackpink has shown their class and outstanding appeal. The explosion of My Dinh Stadium on the 2 nights of July 29 and 30 impressed even those who were not interested in Blackpink. Blackpink fans from many countries flocked to Hanoi, partly stimulating summer tourism in the capital. To prevent the Blackpink fever from passing like a "wind", the cooperation of many ministries and sectors will be needed. Laodong.vn
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