Traditionally, Apple launches a new generation of iPhones in September every year, which is also the time when the company reduces the prices of models launched in previous years. Currently, the price of the iPhone 14 series has been continuously decreasing for a long time, currently at a record low and is unlikely to decrease further due to mass adjustments by mobile retail systems.
" At the end of July, iPhone 14 models continued to decrease by a few hundred thousand dong, causing sales to increase slightly by 10-15% compared to the same period last month. Of which, iPhone 14 Pro Max is still the main product, the best seller, " Ms. Phung Phuong, media representative of Mobile World shared.
The record low price of iPhone 14 Pro Max is stimulating demand for this product.
Currently, this system is selling the iPhone 14 Pro Max 128 GB purple version for VND 26.09 million, VND 200,000 lower than the end of July. Compared to the listed price at the time of launch, the product has decreased by nearly VND 8 million after 10 months on the market. The gold version is even offered for a lower price than the purple version, starting at only VND 25.79 million.
According to Ms. Phuong, the selling price of the iPhone 14 series will hardly decrease further in the near future, because the current price is close to the import price. The iPhone 14 Pro duo may even increase slightly if Apple "discontinues" it when the new iPhone is launched. This happened with the iPhone 12 Pro Max and iPhone 13 Pro Max.
" Meanwhile, if users want to experience the latest technology, new designs and are not too concerned about the cost, waiting another 1-2 months to own the iPhone 15 Pro Max will be a more suitable choice ," added a representative of Mobile World.
The iPhone 14 Pro 128 GB model also has a price difference between color versions, ranging from 300,000 VND to 700,000 VND. This model currently has a reference price of 23.59 million VND for the standard version. Similarly, the iPhone 14 and iPhone 14 Plus are priced at 18.49 million VND and 20.99 million VND for the 128 GB version.
Mr. Nguyen Minh Khue, Viettel Store's media representative, assessed that the recent price race has basically ended. Currently, the supply of iPhone 14 series on the market is not as much as in previous months.
On the other hand, the price of this product line on the market is very good, combined with the economic stabilization and the market warming up, so from now until September, the price of the iPhone 14 series will stabilize.
Every year when a new iPhone is released, a group of customers choose to buy the previous model because in reality, customers have had time to experience the iPhone and realize that the life cycle of this product is quite long. Moreover, not all consumers are financially ready to own a new smartphone when this product is released. Therefore, Mr. Khue believes that the price of the iPhone 14 series will not fluctuate anymore.
According to recent leaks, all four new iPhone versions will feature a Dynamic Island design and a USB-C charging port. In addition, the high-end duo (Pro devices) will integrate many new improvements such as a more powerful A17 Bionic processor, titanium frames, thinner screen borders, Wi-Fi 6E support, and a periscope camera. Most likely, these upgrades will also make the product price higher than every year.
Khanh Linh
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