The strategic partnership between two industry giants promises to create a comprehensive solution ecosystem that supports global and regional brands to thrive in the dynamic and ever-changing digital economy in Southeast Asia.

Currently, both OnPoint and CREA are providing services to more than 250 brands, with a team of more than 600 official employees and more than 1,000 outsourced employees, specializing in areas such as logistics, livestreaming and closed e-commerce operations.

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Mr. Tran Vu Quang (middle), representative of OnPoint, with Mr. Aimone Ripa Di Meana and Mr. Alessandro Piscini, representatives of CREA at the cooperation signing ceremony. Photo: OnPoint

OnPoint and CREA are also prominent names in the e-commerce sector in Southeast Asia, known for their comprehensive e-commerce solutions. Their commerce and marketing solutions, which are integrated with artificial intelligence (AI) for content creation, live streaming, and personalized customer experiences, demonstrate a strong commitment to applying technology to improve operational efficiency, enhance consumer engagement, and enhance customer experience. Both companies are among the few e-commerce service providers that stand out for their financial stability, profitability, and scalability. In particular, OnPoint is backed by SeaTown Private Capital Master Fund - a wholly owned subsidiary of Seviora Holdings and indirectly owned by Temasek Holdings.

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OnPoint and CREA have a unified vision to become the leading and most innovative e-commerce solutions provider in Southeast Asia. Photo: OnPoint

“The partnership with CREA marks a significant milestone in our mission to accelerate e-commerce across Southeast Asia,” said Tran Vu Quang, Founder and CEO of OnPoint. “Under CREA’s outstanding leadership, we have achieved remarkable results. By combining the strengths of both companies, we are ideally positioned to help brands succeed in the region’s rapidly evolving digital economy.”

Mr. Aimone Ripa Di Meana, Founder and CEO of CREA, also shared the same opinion: “This cooperation is not simply an integration between two businesses, it is a harmony of vision and values. Working together, we are creating unique value by combining CREA's local market understanding with OnPoint's expertise in social e-commerce and solid financial and technological foundation, we will jointly create innovative solutions, helping customers achieve sustainable success”.

Over the next 5 years, OnPoint and CREA have aligned their vision to become the leading and most innovative e-commerce solutions provider in Southeast Asia. This partnership marks the beginning of a new era in e-commerce enablement, where innovation is synonymous with purpose.

OnPoint and CREA also aim to join forces to support global and regional brands to not only thrive but also lead in Southeast Asia’s ever-changing digital economy.

With the ambition to serve over 600 million consumers, and to promote social commerce and cross-border trade, this partnership is a testament to OnPoint and CREA’s long-term commitment to shaping the future of commerce. The two companies’ journey together aims to build a dynamic, inclusive and sustainable digital ecosystem that not only creates growth and opens up opportunities, but also leaves lasting value for future generations.

Founded in 2017, OnPoint is a comprehensive solutions provider that helps consumer brands accelerate online growth across multiple channels, including e-commerce platforms, social media platforms, and brand websites.

After successfully completing a Series B funding round in 2022 with a total investment of up to 50 million USD, the company focuses on developing superior omnichannel marketing and sales solutions to better serve brands and consumers.

With an outstanding customer-centric approach, OnPoint is continuously the only e-commerce solution provider in Vietnam to achieve the title of "Best Lazada Partner in Vietnam 2021 - 2024", "Certified Shopee Premier Partner" and "Comprehensive Partner of TikTok Shop Vietnam 2022 - 2023".

Established in 2019, CREA quickly asserted its leading position in providing e-commerce and digital marketing service solutions in Thailand, Malaysia and Singapore.

Bich Dao